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Questions and Answers
What is the main issue with most social selling strategies?
What is the main issue with most social selling strategies?
- They are too expensive
- They don't generate real sales leads (correct)
- They are too time-consuming
- They are too complicated
Who should be targeted when using social selling?
Who should be targeted when using social selling?
- Everyone
- Only ideal prospects and those who make good sales opportunities (correct)
- Only existing customers
- Anyone who interacts with the company's social media accounts
What is a good way to connect with potential customers on Facebook?
What is a good way to connect with potential customers on Facebook?
- Posting spammy sales messages on their timeline
- Sending unsolicited direct messages
- Joining and participating in Facebook groups (correct)
- Creating a fake profile to spy on potential customers
What should be avoided when using social selling?
What should be avoided when using social selling?
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What is the main focus of effective social selling strategies?
What is the main focus of effective social selling strategies?
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Study Notes
- Social selling has been a buzzword but most strategies don't generate real sales leads.
- The author's organization has developed effective social selling strategies.
- The profile used on social media should reflect what customers want to see.
- Only target ideal prospects and those who make good sales opportunities.
- Know which platforms prospects spend time on, such as LinkedIn or Facebook.
- LinkedIn connections should be personalized and not automated.
- Facebook groups are a good way to connect with potential customers.
- Create consistent cadences for outreach to be effective.
- Offer value and resources instead of spamming or immediately trying to sell.
- Click a link for a free training on a data-driven approach to sales.
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Description
Test your knowledge of effective social selling strategies to generate real sales leads. Learn about the importance of personalized LinkedIn connections, targeting ideal prospects, using social media platforms wisely, and providing value to potential customers.
