Effect of Social Media Marketing on Customer Buying Behavior - Introduction

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary focus of the research mentioned in the text?

  • Exploring trends in social media marketing
  • Studying the impact of technology on consumer behavior
  • Investigating the history of online clothing retailers
  • Understanding the effect of social media marketing on customer buying behavior (correct)

Why is it important for businesses to understand the interplay between social media and consumer behavior?

  • To increase consumer curiosity
  • To explore historical consumer preferences
  • To unlock strategic insights for business success (correct)
  • To track academic trends

What method does the research use to collect data?

  • Random sampling
  • Snowball sampling
  • Systematic sampling (correct)
  • Convenience sampling

Which aspect of social media marketing does the research NOT aim to explore?

<p>Evaluation of traditional advertising strategies (C)</p> Signup and view all the answers

In what city are the surveys distributed to collect data for the research?

<p>Yangon (C)</p> Signup and view all the answers

What is the main reason mentioned in the text for businesses to delve into consumer motivations and preferences?

<p>To enhance business strategies and success (A)</p> Signup and view all the answers

What has social media marketing revolutionized besides communication?

<p>Consumer behavior (A)</p> Signup and view all the answers

Which variables are crucial for the study to analyze concerning the impact of social media marketing on consumer behaviors?

<p>Online community, trendiness, interaction, entertainment, and word of mouth (A)</p> Signup and view all the answers

What is the primary motivation behind conducting this research?

<p>Growing prevalence of online shopping and escalating reliance on social media platforms (A)</p> Signup and view all the answers

In which type of environment do Clothing Online Shops in Yangon operate?

<p>Highly competitive and dynamic (D)</p> Signup and view all the answers

What aspect is the study seeking to explore concerning the relationship between social media marketing and customer buying behavior?

<p>Intricate relationship (B)</p> Signup and view all the answers

Which of the following have been redefined by the advent and widespread adoption of social media platforms?

<p>Manner in which consumers engage with and make purchasing decisions (C)</p> Signup and view all the answers

Flashcards are hidden until you start studying

More Like This

Use Quizgecko on...
Browser
Browser