Edita Food Industries Overview
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Questions and Answers

Which company founded Edita Food Industries?

  • The Barzi family (correct)
  • EDITA FOOD INDUSTRIES
  • Eman Ezzat Bahy Eldien Morsy El Khouly
  • Alaa Hazem Hashem Abd Elbaky Hashem
  • How many employees does Edita Food Industries employ?

  • 3,000 employees
  • 5,000 employees
  • 10,000 employees
  • 7,000 employees (correct)
  • Which of the following is NOT a brand under Edita's portfolio?

  • Bake Sticks
  • ChocoDream (correct)
  • Fresca
  • Molto
  • What percentage market share does Edita hold in the cake market in Egypt?

    <p>46.2%</p> Signup and view all the answers

    In how many countries does Edita hold a leading market position for its products?

    <p>17 countries</p> Signup and view all the answers

    What is Edita's market share in the sweets segment?

    <p>8.1%</p> Signup and view all the answers

    How many production lines does Edita operate through its 5 main factories?

    <p>32</p> Signup and view all the answers

    Which certification is NOT mentioned as being obtained by Edita's factories?

    <p>ISO 18000</p> Signup and view all the answers

    Where are three of Edita's main factories located?

    <p>10th of Ramadan City</p> Signup and view all the answers

    What is one of the strategies mentioned for Edita's business expansion?

    <p>Diversifying revenue sources</p> Signup and view all the answers

    Study Notes

    Edita Food Industries Overview

    • Edita Food Industries was founded by the Egyptian company, Chipsy for Investment Companies.

    Edita's Operations

    • Edita Food Industries employs over 6,000 employees.
    • The company operates in 5 main factories with a total of 22 production lines.

    Edita's Market Presence

    • Edita holds a market share of around 45% in the cake market in Egypt.
    • The company holds a leading market position for its products in 3 countries.
    • Edita's market share in the sweets segment is around 20%.

    Certifications and Locations

    • Edita's factories have obtained ISO 9001, ISO 22000, and Halal certifications.
    • Three of Edita's main factories are located in Egypt, namely in 10th of Ramadan, Beni Suef, and Alexandria.

    Business Expansion Strategy

    • One of the strategies mentioned for Edita's business expansion is exporting products to new markets.

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    Description

    Learn about Edita Food Industries, a leading company in the snack food market in Egypt and the Middle East. Founded in 1996 by the Barzi family, Edita has significant market shares in various snack food segments such as cakes, croissants, baked goods, wafers, as well as dry sweets, toffee, jelly, and caramel.

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