Podcast
Questions and Answers
Which company founded Edita Food Industries?
Which company founded Edita Food Industries?
- The Barzi family (correct)
- EDITA FOOD INDUSTRIES
- Eman Ezzat Bahy Eldien Morsy El Khouly
- Alaa Hazem Hashem Abd Elbaky Hashem
How many employees does Edita Food Industries employ?
How many employees does Edita Food Industries employ?
- 3,000 employees
- 5,000 employees
- 10,000 employees
- 7,000 employees (correct)
Which of the following is NOT a brand under Edita's portfolio?
Which of the following is NOT a brand under Edita's portfolio?
- Bake Sticks
- ChocoDream (correct)
- Fresca
- Molto
What percentage market share does Edita hold in the cake market in Egypt?
What percentage market share does Edita hold in the cake market in Egypt?
In how many countries does Edita hold a leading market position for its products?
In how many countries does Edita hold a leading market position for its products?
What is Edita's market share in the sweets segment?
What is Edita's market share in the sweets segment?
How many production lines does Edita operate through its 5 main factories?
How many production lines does Edita operate through its 5 main factories?
Which certification is NOT mentioned as being obtained by Edita's factories?
Which certification is NOT mentioned as being obtained by Edita's factories?
Where are three of Edita's main factories located?
Where are three of Edita's main factories located?
What is one of the strategies mentioned for Edita's business expansion?
What is one of the strategies mentioned for Edita's business expansion?
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Study Notes
Edita Food Industries Overview
- Edita Food Industries was founded by the Egyptian company, Chipsy for Investment Companies.
Edita's Operations
- Edita Food Industries employs over 6,000 employees.
- The company operates in 5 main factories with a total of 22 production lines.
Edita's Market Presence
- Edita holds a market share of around 45% in the cake market in Egypt.
- The company holds a leading market position for its products in 3 countries.
- Edita's market share in the sweets segment is around 20%.
Certifications and Locations
- Edita's factories have obtained ISO 9001, ISO 22000, and Halal certifications.
- Three of Edita's main factories are located in Egypt, namely in 10th of Ramadan, Beni Suef, and Alexandria.
Business Expansion Strategy
- One of the strategies mentioned for Edita's business expansion is exporting products to new markets.
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