Edita Food Industries Overview

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10 Questions

Which company founded Edita Food Industries?

The Barzi family

How many employees does Edita Food Industries employ?

7,000 employees

Which of the following is NOT a brand under Edita's portfolio?

ChocoDream

What percentage market share does Edita hold in the cake market in Egypt?

46.2%

In how many countries does Edita hold a leading market position for its products?

17 countries

What is Edita's market share in the sweets segment?

8.1%

How many production lines does Edita operate through its 5 main factories?

32

Which certification is NOT mentioned as being obtained by Edita's factories?

ISO 18000

Where are three of Edita's main factories located?

10th of Ramadan City

What is one of the strategies mentioned for Edita's business expansion?

Diversifying revenue sources

Study Notes

Edita Food Industries Overview

  • Edita Food Industries was founded by the Egyptian company, Chipsy for Investment Companies.

Edita's Operations

  • Edita Food Industries employs over 6,000 employees.
  • The company operates in 5 main factories with a total of 22 production lines.

Edita's Market Presence

  • Edita holds a market share of around 45% in the cake market in Egypt.
  • The company holds a leading market position for its products in 3 countries.
  • Edita's market share in the sweets segment is around 20%.

Certifications and Locations

  • Edita's factories have obtained ISO 9001, ISO 22000, and Halal certifications.
  • Three of Edita's main factories are located in Egypt, namely in 10th of Ramadan, Beni Suef, and Alexandria.

Business Expansion Strategy

  • One of the strategies mentioned for Edita's business expansion is exporting products to new markets.

Learn about Edita Food Industries, a leading company in the snack food market in Egypt and the Middle East. Founded in 1996 by the Barzi family, Edita has significant market shares in various snack food segments such as cakes, croissants, baked goods, wafers, as well as dry sweets, toffee, jelly, and caramel.

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