Economics of Organic Food Retailing
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Questions and Answers

What is the effect on the demand for organic potatoes if the consumer incomes are expected to fall by 10 percent over the next three years, given an income elasticity of demand of 2.26?

The demand for organic potatoes will decrease by 22.6%.

What is the effect on the demand for raincoats if the daily amount of rainfall increases by 10 percent, given a demand function of ln Qx d = 10 − 1.2 ln Px + 3 ln R − 2 ln Ay?

The demand for raincoats will increase by 30%.

What is the effect on the demand for good Y if the amount of advertising directed towards good Y decreases by 10 percent, given a demand function of ln Qx d = 10 − 1.2 ln Px + 3 ln R − 2 ln Ay?

The demand for good Y will increase by 20%.

What does an own price elasticity of demand of -3 indicate about the demand for Invigorated PED shoes?

<p>The demand for Invigorated PED shoes is relatively elastic, meaning that a small change in price will lead to a large change in demand.</p> Signup and view all the answers

What does a cross-price elasticity of demand of 4 indicate about the demand for Invigorated PED shoes with respect to good Y?

<p>Goods X and Y are substitutes, meaning that an increase in the price of good Y will lead to an increase in demand for good X.</p> Signup and view all the answers

What does an income elasticity of demand of 0.01 indicate about the demand for Invigorated PED shoes with respect to average consumer income?

<p>The demand for Invigorated PED shoes is normal, meaning that an increase in income will lead to an increase in demand.</p> Signup and view all the answers

What is the effect on the demand for Invigorated PED shoes if the price of good Y increases by 10 percent, given a cross-price elasticity of demand of 4?

<p>The demand for Invigorated PED shoes will increase by 40%.</p> Signup and view all the answers

What is the effect on the demand for Invigorated PED shoes if the amount of advertising spent on shoes increases by 10 percent, given an advertising elasticity of demand of 2?

<p>The demand for Invigorated PED shoes will increase by 20%.</p> Signup and view all the answers

What is the total revenue when the price of laptops is $30?

<p>TR = $600</p> Signup and view all the answers

What is the own price elasticity of demand when the price of laptops increases from $10 to $15?

<p>Elasticity = -40%</p> Signup and view all the answers

What is the cross-price elasticity of demand between coffee and juice if a 20% increase in juice price leads to a 10% increase in coffee sales?

<p>Elasticity = 0.5</p> Signup and view all the answers

How will a 10% increase in consumer income affect the demand for coffee if the income elasticity of demand is 1.2?

<p>Demand will increase by 12%</p> Signup and view all the answers

What is the expenditure share of laptops in a consumer's budget if the own price elasticity of demand is -2?

<p>Expenditure share = 0.5</p> Signup and view all the answers

What is the effect of available substitutes on the own price elasticity of demand?

<p>Increases own price elasticity</p> Signup and view all the answers

What is the effect of time on the own price elasticity of demand?

<p>Increases own price elasticity</p> Signup and view all the answers

What is the demand analysis application of cross-price elasticity in the context of the grocery store?

<p>Helps in predicting the effect of price changes on related products.</p> Signup and view all the answers

What is the own price elasticity of demand, and how is it calculated?

<p>The own price elasticity of demand is a measure of the responsiveness of the quantity demanded of a good to a change in the price of that good, calculated as the percentage change in quantity demanded divided by the percentage change in the price of the good.</p> Signup and view all the answers

What is the difference between elastic and inelastic demand, and how are they classified based on the absolute value of the own price elasticity?

<p>Elastic demand occurs when the absolute value of the own price elasticity is greater than 1, while inelastic demand occurs when the absolute value of the own price elasticity is less than 1. Unitary elastic demand occurs when the absolute value of the own price elasticity is equal to 1.</p> Signup and view all the answers

What is the significance of the sign of the own price elasticity of demand?

<p>The sign of the own price elasticity of demand indicates the direction of the response to a price change. A negative sign indicates that an increase in price leads to a decrease in quantity demanded, and vice versa.</p> Signup and view all the answers

What is the difference between perfectly elastic and perfectly inelastic demand, and how do they relate to the demand curve?

<p>Perfectly elastic demand occurs when the own price elasticity is infinite in absolute value, resulting in a horizontal demand curve. Perfectly inelastic demand occurs when the own price elasticity is zero, resulting in a vertical demand curve.</p> Signup and view all the answers

How does the own price elasticity of demand relate to the demand function?

<p>The own price elasticity of demand is a measure of the responsiveness of the quantity demanded to a change in price, which is reflected in the demand function.</p> Signup and view all the answers

What is the significance of cross-price elasticity in demand analysis, and how does it differ from own price elasticity?

<p>Cross-price elasticity measures the responsiveness of the quantity demanded of one good to a change in the price of another good, whereas own price elasticity measures the responsiveness of the quantity demanded to a change in its own price.</p> Signup and view all the answers

How does income elasticity of demand relate to the responsiveness of quantity demanded to changes in income?

<p>Income elasticity of demand measures the responsiveness of the quantity demanded to a change in income, indicating how changes in income affect the demand for a good or service.</p> Signup and view all the answers

What are the applications of demand analysis in real-world scenarios, and how do elasticity concepts contribute to these applications?

<p>Demand analysis has applications in pricing, production, and investment decisions, and elasticity concepts such as own price elasticity, cross-price elasticity, and income elasticity contribute to these applications by providing insights into the responsiveness of demand to changes in price and income.</p> Signup and view all the answers

Study Notes

Elasticity Concepts

  • Elasticity is a measure of the responsiveness of one variable to changes in another variable
  • It is the percentage change in one variable that arises due to a given percentage change in another variable

Types of Elasticity

  • Own Price Elasticity of Demand:
    • Measures the responsiveness of the quantity demanded of a good to a change in the price of that good
    • Percentage change in quantity demanded divided by the percentage change in the price of the good
  • Cross Price Elasticity:
    • Measures the responsiveness of the demand for a good to changes in the price of a related good
    • Percentage change in the quantity demanded of one good divided by the percentage change in the price of a related good
  • Income Elasticity:
    • Measures the responsiveness of the demand for a good to changes in consumer income
    • Percentage change in quantity demanded divided by the percentage change in income

Factors Affecting Elasticity

  • Availability of substitutes
  • Time
  • Expenditure share

Elastic and Inelastic Demand

  • Elastic demand:
    • Demand is elastic if the absolute value of the own price elasticity is greater than 1
  • Inelastic demand:
    • Demand is inelastic if the absolute value of the own price elasticity is less than 1
  • Unitary elastic demand:
    • Demand is unitary elastic if the absolute value of the own price elasticity is equal to 1
  • Perfectly elastic demand:
    • Demand is perfectly elastic if the own price elasticity is infinite in absolute value
    • Demand curve is horizontal
  • Perfectly inelastic demand:
    • Demand is perfectly inelastic if the own price elasticity is zero
    • Demand curve is vertical

Examples and Problems

  • An increase in consumer income is expected to fall by 10% over the next three years. As a manager of an organic food retailer, you need to adjust your purchases of organic potatoes accordingly.
  • The demand for raincoats is given by ln Qx d = 10 − 1.2 ln Px + 3 ln R − 2 ln Ay. A 10% increase in the daily amount of rainfall would increase demand, while a 10% reduction in the amount of advertising directed toward good Y would decrease demand.
  • The daily demand for Invigorated PED shoes is estimated to be Qx d = 100 − 3Px + 4Py −.01M + 2Ax. The own price, cross-price, and income elasticities of demand can be calculated and interpreted.
  • A 20% increase in the price of juice is expected to affect the sales of coffee products.

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A problem-solving quiz on the impact of economic downturn on consumer income and demand for organic potatoes, from a retailer's perspective.

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