E-commerce and Electronic Marketing PDF

## E-commerce and Electronic marketing ### Using the Internet as a structure for e-commerce * **Marketing the Site:** Marketing of the site is a crucial aspect of e-commerce * **Facilitate the Payment Process:** Ensuring a smooth and secure payment process is vital for successful e-commerce ###...

## E-commerce and Electronic marketing ### Using the Internet as a structure for e-commerce * **Marketing the Site:** Marketing of the site is a crucial aspect of e-commerce * **Facilitate the Payment Process:** Ensuring a smooth and secure payment process is vital for successful e-commerce ### Reasons for using the internet as a structure for e-commerce 1. **The internet is the infrastructure for e-commerce and e-business:** The internet has become the backbone of e-commerce and e-business activities. 2. **Services around the clock**: The internet allows for continuous and uninterrupted service delivery 24/7. 3. **Connecting Channels**: The internet acts as a platform to attract customers and provide a channel for reaching them. 4. **Providing Various Business Models for Electronic Commerce**: The internet offers a wide range of business models for conducting electronic commerce. 5. **Direct Contact Between All Commercial Parties**: It allows for direct communication and collaboration between all stakeholders. 6. **Increase and Growth of Corporate Communications**: The internet facilitates efficient communication and correspondence among corporate entities. * **A Growth in Marketing Capabilities**: The internet empowers businesses to market products, services, and Information effectively. ### Internet services include: * E-mail * Mailing Lists * World Wide Web (WWW) * News Groups * Interactive Communications (chat, phone, etc.) * Blogs * Facebook * Twitter and YouTube ### E-Commerce Patterns - C2C (Consumer to Consumer) - B2B (Business to Business) - G2G (Government to Government) - C2B (Consumer to Business) - B2C (Business to Consumer) - C2G (Consumer to Government) - B2G (Business to Government) - G2B (Government to Business) - B2O (Business to Organization) - G2O (Government to Organization) ### Marketing Studies #### Computer Networks * All physical, human, and non-physical components needed to create integrated systems for sending and receiving data, information, and files among computers. * These systems are used within organizations. #### Computer Network Components * **Computer-Server**: A network operating device, characterized by high speed and large storage capacity, accommodating data and software. * **Work Stations Or Terminals**: (Clients) are called personal computers. * **Communication Lines**: Communication lines are the means of data exchange between the main computer and sub-computers. * **Network Cards**: A card installed in the computer to connect to the network. * **Modem**: An electronic chip added to the computer allowing for internet connections. * **Network Switches**: Devices that connect network computers. * **Network Software**: Software that controls the operations of the network system. #### Classification of Networks * **Personal Area Network (PAN)** : The smallest network type, consisting of two transmitter and receiver computers. * **Local Area Network (LAN)**: Connects all the computers within a building. * **Controller Area Network (CAN)**: Used to provide services, connecting multiple buildings via fiber-optic cables. * **Wide Area Network (WAN)**: Includes devices, equipment, and communication lines to connect different networks. * **Metropolitan Area Network (MAN)**: A network covering an entire area. * **Wireless Networks**: Networks using wireless communication, such as radio waves or lasers. * **Wireless Local Area Network (WLAN)**: A network offering limited data transfer speed that decreases with increasing distances. ### Marketing * A set of activities designed to achieve customers’ desires and demands, develop products, provide services, and achieve profit targets for the organization. * Marketing is divided into marketing elements, also known as the 4Ps of Marketing * The 4P's of marketing – product, price, place, and promotion – are the main components of a successful marketing strategy. ### Electronic Marketing * **The Importance of Electronic Marketing**: electronic marketing is vital for achieving success in the online world and can be beneficial for many different businesses. * **E-marketing is the best way to reach potential customers:** It provides access to billions of users around the world, allowing for targeted marketing efforts. * **Competition is using E-marketing**: It's a key strategy for gaining a competitive edge. * **Potential customers expect an online presence**: Customers often assume everything is readily available online, and failing to have a strong online presence could result in missed opportunities. * **E-marketing creates new markets**: By overcoming limitations of time and place, E-marketing opens up markets worldwide. ### E-Marketing provides an effective means of direct communication: * Direct communication with potential customers through the use of various online tools. * Customers feel a sense of connection and belonging, seeing a familiar online presence. ### Marketing Environment * **External Forces**: The elements that are outside the control of the business and can influence its marketing decisions. * **Internal Forces**: The factors internally within a business that affect its marketing strategy. * **Micro Environment**: Close competitors, customer groups, suppliers, intermediaries, and stakeholders can influence a business's marketing actions. * **Macro Environment**: The external factors on a larger scale which can impact a business and its marketing strategy, such as economic conditions, political and legal changes, technological advancements, and social and cultural trends. ### E-Commerce * **The Exchange of Information:** The electronic exchange of information for business transactions, without the use of paper document * **Respond to Market Demands**: E-commerce offers quick and effective response to market demands, prioritizing quality and speed. * **Immediate Interaction**: Customers can engage with e-commerce businesses directly, fostering quick and efficient communication in online platforms. ### The Importance of E-commerce * **Low Costs**: Overall expenses for online businesses can be significantly lower compared to traditional businesses. * **Exceeding the Limits of the State**: E-commerce allows for seamless operations across state lines, providing an advantage over geographic constraints. * **Freedom from Restrictions**: E-commerce offers flexibility, breaking down barriers associated with traditional brick-and-mortar stores. ### Elements of a Successful Commercial Website 1. **Choosing the Appropriate Textile Name**: A memorable and relevant brand name is essential for making a positive impression on customers. 2. **Building the Website**: The website's design and functionality should be user-friendly and visually appealing. 3. **Security of the Site**: Robust security measures are critical to protect user data and maintain trust.