E-commerce Evolution and Categories

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Questions and Answers

What is e-commerce?

A type of digital marketing strategy

The buying and selling of goods and services online (correct)

A type of storefront sales

The practice of reaching consumers online through digital channels

Why did many retailers turn to e-commerce?

Because it's more convenient and accessible than storefront sales (correct)

Because it's more expensive than storefront sales

Because it's only for digital products

Because it's only for small businesses

What are the main categories that most e-commerce purchases fall into?

Vacations, doctors' appointments, and word processing programs

Home goods, books, and online courses

Physical products, digital products, services, and software (correct)

Food, clothing, and electronics

What was a result of the growing online marketplace?

The launch of entirely new industries and career paths Signup and view all the answers

What is digital marketing?

The practice of reaching consumers online through digital channels Signup and view all the answers

What are digital channels?

Any communication method or platform a business can use to reach their target audience online Signup and view all the answers

What is the main goal of digital marketing?

To turn consumers into customers Signup and view all the answers

Why did businesses bring their ads online?

To set themselves apart and get customers' attention in the crowded online marketplace Signup and view all the answers

What is one of the main advantages of digital marketing compared to traditional marketing?

It is more cost-effective Signup and view all the answers

What is one way digital marketing can help businesses build relationships with customers?

Through direct communication channels like email and social media Signup and view all the answers

What is the primary goal of e-commerce?

To generate sales Signup and view all the answers

What is one way digital marketing can help businesses reach more people?

Through online platforms Signup and view all the answers

What is one advantage of digital marketing in terms of timing?

It produces faster results Signup and view all the answers

What is one way digital marketing can help businesses inspire loyalty?

Through direct communication channels Signup and view all the answers

What is one way digital marketing can help businesses better serve their customers?

Through direct communication channels Signup and view all the answers

What is one advantage of digital marketing in terms of cost?

It is less expensive than traditional marketing Signup and view all the answers

Study Notes

E-commerce Evolution

E-commerce has grown into a global, multi-billion dollar industry since the 1990s.
It's cheaper, more convenient, and more accessible than storefront sales.

E-commerce Categories

Physical products: books, home goods, etc.
Digital products: ebooks, online courses, etc.
Services: vacations, doctors' appointments, etc.
Software: word processing, photo editing programs, etc.

Impact of E-commerce

Ability to buy/sell anything online has transformed the way we do business.
No need for a physical storefront to start an e-commerce business.
Easier to start a business, leading to more people entering the online marketplace.

Digital Marketing

Practice of reaching consumers online through digital channels to turn them into customers.
Digital channels: websites, search engines, email, social media platforms, etc.
Helps businesses build trust, inspire loyalty, and better serve customers.

Advantages of Digital Marketing

Cost-effective: advertising budgets go further online.
Targeted ads to specific audiences at the right moments.
Potential for customers to spread the word through social media.
Reaches more people than traditional campaigns.
Creates brand recognition in new markets.
Produces faster results: customers can take action immediately.
Allows for direct communication and personalization.

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Description

Explore the growth of e-commerce into a global industry, its advantages, and various categories including physical products, digital products, services, and software. Learn about its impact on buying and selling online.