Podcast
Questions and Answers
What is e-commerce?
What is e-commerce?
- A type of digital marketing strategy
- The buying and selling of goods and services online (correct)
- A type of storefront sales
- The practice of reaching consumers online through digital channels
Why did many retailers turn to e-commerce?
Why did many retailers turn to e-commerce?
- Because it's more convenient and accessible than storefront sales (correct)
- Because it's more expensive than storefront sales
- Because it's only for digital products
- Because it's only for small businesses
What are the main categories that most e-commerce purchases fall into?
What are the main categories that most e-commerce purchases fall into?
- Vacations, doctors' appointments, and word processing programs
- Home goods, books, and online courses
- Physical products, digital products, services, and software (correct)
- Food, clothing, and electronics
What was a result of the growing online marketplace?
What was a result of the growing online marketplace?
What is digital marketing?
What is digital marketing?
What are digital channels?
What are digital channels?
What is the main goal of digital marketing?
What is the main goal of digital marketing?
Why did businesses bring their ads online?
Why did businesses bring their ads online?
What is one of the main advantages of digital marketing compared to traditional marketing?
What is one of the main advantages of digital marketing compared to traditional marketing?
What is one way digital marketing can help businesses build relationships with customers?
What is one way digital marketing can help businesses build relationships with customers?
What is the primary goal of e-commerce?
What is the primary goal of e-commerce?
What is one way digital marketing can help businesses reach more people?
What is one way digital marketing can help businesses reach more people?
What is one advantage of digital marketing in terms of timing?
What is one advantage of digital marketing in terms of timing?
What is one way digital marketing can help businesses inspire loyalty?
What is one way digital marketing can help businesses inspire loyalty?
What is one way digital marketing can help businesses better serve their customers?
What is one way digital marketing can help businesses better serve their customers?
What is one advantage of digital marketing in terms of cost?
What is one advantage of digital marketing in terms of cost?
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Study Notes
E-commerce Evolution
- E-commerce has grown into a global, multi-billion dollar industry since the 1990s.
- It's cheaper, more convenient, and more accessible than storefront sales.
E-commerce Categories
- Physical products: books, home goods, etc.
- Digital products: ebooks, online courses, etc.
- Services: vacations, doctors' appointments, etc.
- Software: word processing, photo editing programs, etc.
Impact of E-commerce
- Ability to buy/sell anything online has transformed the way we do business.
- No need for a physical storefront to start an e-commerce business.
- Easier to start a business, leading to more people entering the online marketplace.
Digital Marketing
- Practice of reaching consumers online through digital channels to turn them into customers.
- Digital channels: websites, search engines, email, social media platforms, etc.
- Helps businesses build trust, inspire loyalty, and better serve customers.
Advantages of Digital Marketing
- Cost-effective: advertising budgets go further online.
- Targeted ads to specific audiences at the right moments.
- Potential for customers to spread the word through social media.
- Reaches more people than traditional campaigns.
- Creates brand recognition in new markets.
- Produces faster results: customers can take action immediately.
- Allows for direct communication and personalization.
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