E-Commerce Business Strategies: Business Models and Impacts
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Questions and Answers

A business model is a set of planned activities designed to result in a ______ in a marketplace

profit

A value proposition defines how a company’s product or service fulfills the ______ of customers

needs

Revenue model describes how the firm will earn ______, generate profits, and produce a superior return on invested capital

revenue

An advertising revenue model involves a company that offers content, services, and/or products and also provides a forum for ______

<p>advertisements</p> Signup and view all the answers

A subscription revenue model involves a company that offers content or services and charges a ______ fee for access

<p>subscription</p> Signup and view all the answers

To develop and/or analyze a firm’s value proposition, you need to understand why customers will choose to do business with the firm instead of another company and what the firm provides that other firms do not and ______

<p>cannot</p> Signup and view all the answers

Freemium strategy, the companies give away a certain level of product or services for free, but then charge a subscription fee for ______ levels of the product or service.

<p>premium</p> Signup and view all the answers

Transaction fee revenue model, a company receives a fee for enabling or executing a ______.

<p>transaction</p> Signup and view all the answers

Sales revenue model, companies derive revenue by selling goods, content, or services to ______.

<p>customers</p> Signup and view all the answers

Affiliate revenue model, companies that steer business to an “affiliate” receive a referral fee or percentage of the revenue from any resulting ______.

<p>sales</p> Signup and view all the answers

Market Opportunity refers to the company’s intended marketspace (i.e., an area of actual or potential commercial value) and the overall potential financial opportunities available to the firm in that ______.

<p>marketspace</p> Signup and view all the answers

Competitive Environment refers to the other companies selling similar products and operating in the same ______.

<p>marketspace</p> Signup and view all the answers

First mover advantage is a competitive market advantage for a firm that results from being the ______ into a marketplace with a serviceable product or service.

<p>first</p> Signup and view all the answers

Unfair competitive advantage occurs when one firm develops an advantage based on a factor that other firms cannot ______

<p>purchase</p> Signup and view all the answers

Market strategy is the plan you put together that details exactly how you intend to enter a new market and attract new ______.

<p>customers</p> Signup and view all the answers

Organizational development describes how the company will organize the work that needs to be ______.

<p>accomplished</p> Signup and view all the answers

A strong management team gives a model instant credibility to outside investors, immediate market-specific knowledge, and experience in implementing business ______.

<p>plans</p> Signup and view all the answers

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