E-Commerce Business Strategies: Business Models and Impacts

A business model is a set of planned activities designed to result in a ______ in a marketplace

A value proposition defines how a company’s product or service fulfills the ______ of customers

Revenue model describes how the firm will earn ______, generate profits, and produce a superior return on invested capital

An advertising revenue model involves a company that offers content, services, and/or products and also provides a forum for ______

A subscription revenue model involves a company that offers content or services and charges a ______ fee for access

To develop and/or analyze a firm’s value proposition, you need to understand why customers will choose to do business with the firm instead of another company and what the firm provides that other firms do not and ______

Freemium strategy, the companies give away a certain level of product or services for free, but then charge a subscription fee for ______ levels of the product or service.

Transaction fee revenue model, a company receives a fee for enabling or executing a ______.

Sales revenue model, companies derive revenue by selling goods, content, or services to ______.

Affiliate revenue model, companies that steer business to an “affiliate” receive a referral fee or percentage of the revenue from any resulting ______.

Market Opportunity refers to the company’s intended marketspace (i.e., an area of actual or potential commercial value) and the overall potential financial opportunities available to the firm in that ______.

Competitive Environment refers to the other companies selling similar products and operating in the same ______.

First mover advantage is a competitive market advantage for a firm that results from being the ______ into a marketplace with a serviceable product or service.

Unfair competitive advantage occurs when one firm develops an advantage based on a factor that other firms cannot ______

Market strategy is the plan you put together that details exactly how you intend to enter a new market and attract new ______.

Organizational development describes how the company will organize the work that needs to be ______.

A strong management team gives a model instant credibility to outside investors, immediate market-specific knowledge, and experience in implementing business ______.