Business Models: Low-Touch and Marketplace

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Questions and Answers

What does the low-touch business model typically require from customers to save costs?

  • Customers must pay for maintenance services.
  • Customers need to assemble products themselves. (correct)
  • Customers should contact customer service frequently.
  • Customers must purchase additional warranties.

In the pay-as-you-go model, how is the billing determined?

  • Customers are charged based on actual usage at the end of the billing period. (correct)
  • Customers pre-pay for a set amount of usage.
  • Customers only pay during peak usage times.
  • Customers pay a fixed monthly fee regardless of usage.

What is a primary revenue source for marketplace business models?

  • Charging for product returns.
  • Commissions from affiliate marketing.
  • Selling user data for profit.
  • Fees collected from successful transactions. (correct)

Which of the following best defines the razor blade business model?

<p>Selling a consumable product at a loss while making profits from the durable product. (A)</p> Signup and view all the answers

What characterizes the reverse razor blade model?

<p>Offering a high-margin product to drive sales of a low-margin complementary product. (A)</p> Signup and view all the answers

A key aspect of the marketplace model is that it provides tools for what purpose?

<p>To connect customers to sellers easily. (D)</p> Signup and view all the answers

In a low-touch business model, companies like IKEA require customers to do what?

<p>Assemble their purchased furniture themselves. (C)</p> Signup and view all the answers

What is a common misconception about the pay-as-you-go model?

<p>It requires upfront payments for services. (A)</p> Signup and view all the answers

What is a key characteristic of the crowdsourcing business model?

<p>It gathers contributions from a large group of people. (A)</p> Signup and view all the answers

Which of the following best describes disintermediation?

<p>Selling products directly to consumers without intermediaries. (A)</p> Signup and view all the answers

What is fractionalization in a business model?

<p>Offering partial ownership or limited-time access to a product. (A)</p> Signup and view all the answers

What is typically NOT associated with the customization business model?

<p>Offering generic products without any changes. (C)</p> Signup and view all the answers

Which of the following describes a low-touch business model?

<p>Requires minimal customer service intervention during transactions. (D)</p> Signup and view all the answers

In what way is the marketplace business model unique?

<p>It primarily facilitates transactions between buyers and sellers. (B)</p> Signup and view all the answers

What is one advantage of disintermediation?

<p>Lower costs for consumers by eliminating middlemen. (A)</p> Signup and view all the answers

Which of the following is NOT typically a feature of the fractionalization model?

<p>Selling complete ownership of a product. (A)</p> Signup and view all the answers

What distinguishes a freemium business model from a free trial?

<p>Freemium allows unlimited access to basic features for free. (D)</p> Signup and view all the answers

In leasing, what is a crucial aspect that differentiates it from fractionalization?

<p>Leasing requires the return of the rented product after a period. (D)</p> Signup and view all the answers

Which statement best describes the low-touch business model?

<p>It lowers prices by reducing the number of available services. (C)</p> Signup and view all the answers

What is a primary characteristic of a marketplace business model?

<p>It connects buyers and sellers without taking ownership of products. (B)</p> Signup and view all the answers

Which of the following is NOT a characteristic of the freemium model?

<p>Requires upfront charges for basic functionality. (C)</p> Signup and view all the answers

In a low-touch business model, companies typically aim to:

<p>Reduce operating costs by minimizing service offerings. (B)</p> Signup and view all the answers

How does leasing fundamentally differ from fractionalization?

<p>Leasing offers temporary access without ownership, unlike fractionalization's perpetual access. (A)</p> Signup and view all the answers

What is an example of a business using a freemium model?

<p>A mobile app offering advanced features for purchase. (D)</p> Signup and view all the answers

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Study Notes

Low-Touch Business Model

  • Customers are encouraged to do some tasks independently or purchase additional services to save costs.
  • IKEA exemplifies this model by requiring customers to assemble purchased furniture.

Marketplace Model

  • Allows sellers to list items for sale while providing tools for buyer-seller connections.
  • Revenue sources include transaction fees, advertising services for sellers, and insurance options.
  • Common examples are e-commerce platforms like Lazada and Shopee.

Pay-As-You-Go Model

  • Customers are billed based on actual usage rather than pre-purchasing services.
  • Predominantly found in home utilities, such as water supply companies.

Razor Blade Model

  • Products are sold at low prices to drive volume sales of high-margin add-ons.
  • Gillette illustrates this model with inexpensive razors and costly replacement blades.

Reverse Razor Blade Model

  • Offers a high-margin primary product while promoting sales of a lower-margin companion product.

Franchising Model

  • Involves selling the operational framework of a business to entrepreneurs.
  • Common in the restaurant sector, with Jollibee and 7-11 as prominent examples.

Freemium Model

  • Basic product or service access is free, with charges for premium features or advanced functions.
  • Differentiates from free trials by allowing unlimited basic feature use without time restrictions.

Leasing Model

  • Customers rent products for a specified period, returning them at the lease’s conclusion.
  • Rent-a-car services exemplify this model.

Concierge/Customization Model

  • Offers personalized products or services, enhancing the unique value of each transaction.
  • Customization seen in Nike’s sneakers, allowing buyers to design their footwear.

Crowdsourcing Model

  • Engages a large audience to contribute content, often paired with advertising revenue models.
  • Users on platforms like Patreon illustrate effective crowdsourcing.

Disintermediation Model

  • Eliminates intermediaries in the supply chain, enabling direct consumer sales.
  • Dell serves as an example, allowing customers to purchase computer parts directly.

Fractionalization Model

  • Sells portions of a product instead of the whole item.
  • Disney Vacation Club showcases this model by selling limited-time access to vacation homes.

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