E-Commerce Business Models and Strategies Quiz
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Questions and Answers

What revenue model involves giving away a certain level for free and charging a subscription fee for premium levels?

  • Transaction fee revenue model
  • Affiliate revenue model
  • Sales revenue model
  • Freemium strategy (correct)

    • Which revenue model receives a fee for enabling or executing a transaction?

  • Freemium strategy
  • Sales revenue model
  • Affiliate revenue model
  • Transaction fee revenue model (correct)

    • What does the term 'market opportunity' refer to?

  • The presence of substitute products in the market
  • The global presence of a company's products
  • The competitive environment of a company
  • The intended marketspace and financial opportunities available to a firm (correct)

    • What does the competitive environment refer to?

    <p>Companies selling similar products, new market entrants, customer and supplier power</p> Signup and view all the answers

    When a company can produce a superior product at a lower price than its competitors, it has a:

    <p>Competitive advantage</p> Signup and view all the answers

    What is the primary purpose of a business model?

    <p>To set planned activities for profit in a marketplace</p> Signup and view all the answers

    Which element of a business model focuses on how a company's product meets customer needs?

    <p>Value Proposition</p> Signup and view all the answers

    In which revenue model does a company charge a subscription fee for access to its offerings?

    <p>Subscription Revenue Model</p> Signup and view all the answers

    How does an advertising revenue model generate revenue for a company?

    <p>By providing a forum for advertisements and receiving fees from advertisers</p> Signup and view all the answers

    What is the primary focus of a revenue model?

    <p>Generating profits and producing a superior return on invested capital</p> Signup and view all the answers

    How is a business model different from a business strategy?

    <p>A business model designs planned activities for profit, while a business strategy defines long-term goals and plans</p> Signup and view all the answers

    What is the primary advantage of being a first mover in a market?

    <p>Being able to establish brand recognition and customer loyalty</p> Signup and view all the answers

    Which of the following is an example of an unfair competitive advantage?

    <p>Having a patented technology that others cannot legally use</p> Signup and view all the answers

    What is the primary purpose of a market strategy?

    <p>To detail the plan for entering a new market and attracting customers</p> Signup and view all the answers

    What does organizational development refer to in the context of a business?

    <p>The process of organizing the work that needs to be accomplished</p> Signup and view all the answers

    What is the primary role of the management team in a business model?

    <p>To ensure the successful implementation of the business plan</p> Signup and view all the answers

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