E-Commerce Business Models and Strategies Quiz
16 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What revenue model involves giving away a certain level for free and charging a subscription fee for premium levels?

  • Transaction fee revenue model
  • Affiliate revenue model
  • Sales revenue model
  • Freemium strategy (correct)

Which revenue model receives a fee for enabling or executing a transaction?

  • Freemium strategy
  • Sales revenue model
  • Affiliate revenue model
  • Transaction fee revenue model (correct)

What does the term 'market opportunity' refer to?

  • The presence of substitute products in the market
  • The global presence of a company's products
  • The competitive environment of a company
  • The intended marketspace and financial opportunities available to a firm (correct)

What does the competitive environment refer to?

<p>Companies selling similar products, new market entrants, customer and supplier power (B)</p> Signup and view all the answers

When a company can produce a superior product at a lower price than its competitors, it has a:

<p>Competitive advantage (D)</p> Signup and view all the answers

What is the primary purpose of a business model?

<p>To set planned activities for profit in a marketplace (B)</p> Signup and view all the answers

Which element of a business model focuses on how a company's product meets customer needs?

<p>Value Proposition (C)</p> Signup and view all the answers

In which revenue model does a company charge a subscription fee for access to its offerings?

<p>Subscription Revenue Model (A)</p> Signup and view all the answers

How does an advertising revenue model generate revenue for a company?

<p>By providing a forum for advertisements and receiving fees from advertisers (B)</p> Signup and view all the answers

What is the primary focus of a revenue model?

<p>Generating profits and producing a superior return on invested capital (C)</p> Signup and view all the answers

How is a business model different from a business strategy?

<p>A business model designs planned activities for profit, while a business strategy defines long-term goals and plans (A)</p> Signup and view all the answers

What is the primary advantage of being a first mover in a market?

<p>Being able to establish brand recognition and customer loyalty (A)</p> Signup and view all the answers

Which of the following is an example of an unfair competitive advantage?

<p>Having a patented technology that others cannot legally use (C)</p> Signup and view all the answers

What is the primary purpose of a market strategy?

<p>To detail the plan for entering a new market and attracting customers (A)</p> Signup and view all the answers

What does organizational development refer to in the context of a business?

<p>The process of organizing the work that needs to be accomplished (B)</p> Signup and view all the answers

What is the primary role of the management team in a business model?

<p>To ensure the successful implementation of the business plan (B)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Browser