E-commerce Build Blocks and Trends 2020-2021

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Questions and Answers

What is the primary function of the Internet as described?

  • To manage governmental operations
  • To exclusively support e-commerce transactions
  • To facilitate communication and services among diverse entities (correct)
  • To connect only educational institutions

What estimation was provided regarding the number of connected devices to the Internet as of 2019?

  • 25 billion to 50 billion devices
  • 50 billion to 100 billion devices
  • 5 billion to 10 billion devices
  • 10 billion to 25 billion devices (correct)

How has the number of Internet hosts changed from 2000 to 2019?

  • Decreased from 72 million to 10 million
  • Remained relatively stable around 72 million
  • Increased from 10 million to over 1 billion
  • Increased from 72 million to over 1 billion (correct)

What technology is underpinning the growth of e-commerce?

<p>The Internet, the Web, and mobile platforms (B)</p> Signup and view all the answers

Which of the following services is NOT commonly provided by the Internet?

<p>Physical transportation (B)</p> Signup and view all the answers

What was one of the original purposes of creating the Internet?

<p>To connect mainframe computers and their users (D)</p> Signup and view all the answers

Which of the following statements regarding Internet hosts is true?

<p>Internet hosts can be measured by their domain names (C)</p> Signup and view all the answers

What is characterized as part of the Internet's growth since its inception?

<p>An increase in the numbers of Internet hosts (D)</p> Signup and view all the answers

What is the role of cloud computing in transforming the mobile platform?

<p>It provides Internet-based access to stored content. (C)</p> Signup and view all the answers

What is big data primarily produced from?

<p>Online interactions between users. (B)</p> Signup and view all the answers

What was the estimated total social commerce revenue worldwide in 2020?

<p>$90 billion (D)</p> Signup and view all the answers

Which software is used to analyze big data for consumer purchase patterns?

<p>Business analytics software. (A)</p> Signup and view all the answers

What is the primary focus of local e-commerce?

<p>Engaging consumers based on their geographic location (C)</p> Signup and view all the answers

What concern has arisen regarding user-generated content on social networks?

<p>It threatens user privacy. (D)</p> Signup and view all the answers

How does the EU General Data Protection Regulation affect companies?

<p>It applies to companies operating in EU member nations. (A)</p> Signup and view all the answers

By what amount did local e-commerce grow in the United States in 2020?

<p>$125 billion (A)</p> Signup and view all the answers

What is a significant concern regarding online security?

<p>Major companies are losing control over customer information. (C)</p> Signup and view all the answers

Which term describes the combination of mobile, social, and local e-commerce?

<p>Mobile-social-local e-commerce wave (A)</p> Signup and view all the answers

What factor has fueled the growth of local e-commerce?

<p>Interest in local on-demand services (A)</p> Signup and view all the answers

What effect does on-demand service e-commerce have on job creation?

<p>It results in temporary jobs without benefits. (C)</p> Signup and view all the answers

What is a common issue faced with online communications?

<p>Spam remains a significant problem. (C)</p> Signup and view all the answers

What has significantly contributed to the growth of retail e-commerce and m-commerce during 2020?

<p>The Covid-19 pandemic (D)</p> Signup and view all the answers

Which segment of e-commerce is expected to continue increasing despite the pandemic?

<p>B2B e-commerce revenues (A)</p> Signup and view all the answers

What percentage of digital ad spending is accounted for by mobile advertising?

<p>70% (A)</p> Signup and view all the answers

What is one of the main drivers behind the growth of local e-commerce?

<p>Increased interest in on-demand services (D)</p> Signup and view all the answers

Which company category benefitted from the pandemic despite its challenges?

<p>Grocery delivery services (C)</p> Signup and view all the answers

How many people worldwide are using mobile apps as mentioned in the content?

<p>2.8 billion (A)</p> Signup and view all the answers

What types of services are mobile messaging platforms like WhatsApp and Facebook Messenger increasingly utilized for?

<p>Personal communication and social networking (D)</p> Signup and view all the answers

What do small businesses commonly utilize to enter the e-commerce marketplace?

<p>Infrastructure created by industry giants (B)</p> Signup and view all the answers

What was the retail m-commerce revenue in 2020?

<p>$2.8 trillion (B)</p> Signup and view all the answers

What percentage increase did retail m-commerce revenues experience in 2020?

<p>32 (B)</p> Signup and view all the answers

What is the anticipated retail m-commerce revenue for 2024?

<p>$4.5 trillion (B)</p> Signup and view all the answers

Mobile e-commerce refers to the use of which devices to enable transactions?

<p>Smartphones and tablet computers (D)</p> Signup and view all the answers

What type of sales declined significantly in 2020 due to the pandemic?

<p>Digital travel sales (B)</p> Signup and view all the answers

How are mobile consumers enabled to conduct online transactions?

<p>Via cellular and wireless networks (B)</p> Signup and view all the answers

What is a significant factor expected to influence the future growth of retail m-commerce?

<p>Increase in mobile device usage (D)</p> Signup and view all the answers

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Study Notes

Technological Build Blocks of E-commerce

  • The Internet is a vast network connecting billions of devices including computers, smartphones, tablets, and other Internet-connected consumer products.
  • Established in the late 1960s, the Internet has evolved to become the largest global network.
  • Estimates suggest there were between 10 billion to 25 billion connected devices worldwide as of 2019.
  • In 2019, there were over 1 billion Internet hosts across more than 245 countries, a significant increase from 72 million in 2000.
  • The Covid-19 pandemic accelerated the growth in retail e-commerce and mobile commerce (m-commerce).
  • Nearly 2.8 billion people worldwide use mobile applications, enhancing the mobile app ecosystem.
  • Social e-commerce generated approximately $90 billion in revenue in 2020, supported by advertising on social networks.
  • Local e-commerce expanded significantly, driven by demand for on-demand services like Uber and DoorDash, surpassing $125 billion in the U.S. in 2020.
  • B2B e-commerce remained stable during the pandemic and is projected to continue growing.
  • Mobile advertising accounted for over 70% of all digital ad expenditures.

Technological Advancements

  • The mobile platform revolutionized online transactions via smartphones, tablets, and wearable devices.
  • Messaging services like Facebook Messenger and WhatsApp are used by 45% of the U.S. population.
  • Smart speakers, such as Amazon Echo and Google Home, are gaining popularity for e-commerce platforms.
  • Cloud computing facilitates access to consumer data and software via internet-based servers.
  • The Internet of Things (IoT) is growing exponentially with billions of connected devices producing significant data.

Data Utilization

  • Firms harness big data through business analytics to understand consumer behavior and purchase patterns in real-time.

Social Implications

  • User-generated content has exploded in online platforms, promoting self-publishing while raising privacy concerns.
  • Regulatory impacts are prompted by privacy issues, particularly in the EU with the General Data Protection Regulation.
  • The dominance of Facebook, Amazon, and Google has raised calls for government regulation in the U.S. and EU.
  • Online security is under threat as companies face hacking incidents and privacy invasion concerns.

E-commerce Sectors

  • Mobile e-commerce (m-commerce) reached nearly 2.8trillioninsalesgloballyin2020,withprojectionsofgrowthto2.8 trillion in sales globally in 2020, with projections of growth to 2.8trillioninsalesgloballyin2020,withprojectionsofgrowthto4.5 trillion by 2024.
  • Local e-commerce focuses on engaging consumers through location-based services, benefitting from the rise of local on-demand services.

Summary of E-commerce Types

  • Mobile e-commerce, social e-commerce, and local e-commerce are interconnected trends reshaping consumer engagement and transaction methods, supported by technology advancements and changing consumer behavior.

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