Podcast
Questions and Answers
What does e-commerce mean?
What does e-commerce mean?
What’s the first thing you need to start an online store?
What’s the first thing you need to start an online store?
Which of these is an e-commerce platform?
Which of these is an e-commerce platform?
What is a target market?
What is a target market?
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Why is product photography important?
Why is product photography important?
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What’s a good way to market your online store for free?
What’s a good way to market your online store for free?
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What does SEO stand for?
What does SEO stand for?
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What is a payment gateway?
What is a payment gateway?
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What’s the best way to deal with unhappy customers?
What’s the best way to deal with unhappy customers?
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What is a common reason customers abandon their carts?
What is a common reason customers abandon their carts?
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Study Notes
E-Commerce Basics
- E-commerce definition: Selling goods and services online.
Starting an Online Store
- First step: Creating a website or online platform for sales.
- Unnecessary first steps: A cool logo, a million dollars, or a TikTok account are not the first requirements for a new online business.
E-commerce Platforms
- Example: Shopify is an e-commerce platform.
Target Market
- Definition: The group of people most likely to buy your products or services.
Product Photography
- Importance: Essential for showing products when customers can't see them in person.
Online Store Marketing
- Free marketing strategy: Posting on social media.
Search Engine Optimization (SEO)
- Definition: Techniques to improve a website's visibility on search engines.
Payment Gateways
- Purpose: Enable online payments on an e-commerce website.
Customer Service
- Best practice: Listening to complaints and providing solutions.
Cart Abandonment
- Common cause: High shipping costs.
Niche Products
- Example: Handmade dog sweaters.
Call to Action (CTA)
- Definition: A button or message prompting a specific action by the website visitor.
Building Trust
- Method: Providing good customer service and clear policies.
Online Store Benefits
- Advantage: Working from home.
E-Commerce Golden Rule
- Key principle: Prioritizing customer satisfaction.
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Description
Test your knowledge on the fundamentals of e-commerce, including starting an online store, understanding platforms, and customer service. This quiz covers essential topics such as SEO, product photography, and marketing strategies. Perfect for beginners looking to explore the world of online business!
