E-Commerce Basics Quiz
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Questions and Answers

What does e-commerce mean?

  • Buying groceries in bulk
  • Selling stuff online (correct)
  • Using a fax machine to send orders
  • Running a physical store

What’s the first thing you need to start an online store?

  • A cool logo
  • A website or platform to sell on (correct)
  • A TikTok account
  • A million dollars

Which of these is an e-commerce platform?

  • YouTube
  • Word
  • Shopify (correct)
  • Instagram Stories

What is a target market?

<p>The people most likely to buy from you (B)</p> Signup and view all the answers

Why is product photography important?

<p>People can’t touch or see the product in person (D)</p> Signup and view all the answers

What’s a good way to market your online store for free?

<p>Posting on social media (C)</p> Signup and view all the answers

What does SEO stand for?

<p>Search Engine Optimization (D)</p> Signup and view all the answers

What is a payment gateway?

<p>A method to accept payments online (D)</p> Signup and view all the answers

What’s the best way to deal with unhappy customers?

<p>Listen to their concerns and find a solution (B)</p> Signup and view all the answers

What is a common reason customers abandon their carts?

<p>Shipping costs are too high (D)</p> Signup and view all the answers

Flashcards

E-commerce

Selling goods or services online.

E-commerce platform

A website or software that helps businesses sell online.

Target market

The specific group of people most likely to buy your product or service.

Product Photography

Taking pictures of products to showcase them online.

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Social Media Marketing

Using social media to advertise and promote your products.

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SEO

Search Engine Optimization; improving your website to rank higher in search results.

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Payment Gateway

A system that processes online payments.

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Customer Service

Handling customer concerns and issues.

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Abandoned Cart

A customer who adds items to their online cart but do not complete the purchase.

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Niche Product

A specialized product or a product aimed at a particular group of buyers.

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Study Notes

E-Commerce Basics

  • E-commerce definition: Selling goods and services online.

Starting an Online Store

  • First step: Creating a website or online platform for sales.
  • Unnecessary first steps: A cool logo, a million dollars, or a TikTok account are not the first requirements for a new online business.

E-commerce Platforms

  • Example: Shopify is an e-commerce platform.

Target Market

  • Definition: The group of people most likely to buy your products or services.

Product Photography

  • Importance: Essential for showing products when customers can't see them in person.

Online Store Marketing

  • Free marketing strategy: Posting on social media.

Search Engine Optimization (SEO)

  • Definition: Techniques to improve a website's visibility on search engines.

Payment Gateways

  • Purpose: Enable online payments on an e-commerce website.

Customer Service

  • Best practice: Listening to complaints and providing solutions.

Cart Abandonment

  • Common cause: High shipping costs.

Niche Products

  • Example: Handmade dog sweaters.

Call to Action (CTA)

  • Definition: A button or message prompting a specific action by the website visitor.

Building Trust

  • Method: Providing good customer service and clear policies.

Online Store Benefits

  • Advantage: Working from home.

E-Commerce Golden Rule

  • Key principle: Prioritizing customer satisfaction.

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Description

Test your knowledge on the fundamentals of e-commerce, including starting an online store, understanding platforms, and customer service. This quiz covers essential topics such as SEO, product photography, and marketing strategies. Perfect for beginners looking to explore the world of online business!

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