E-commerce Product Listing Basics Quiz

Questions and Answers

What should a good product title include?

The brand name and product type (correct)

Unrelated keywords

Only uppercase letters

Less than 20 characters

Why are keywords important in a product listing?

To add unnecessary details

To confuse buyers

To help customers find your product (correct)

To make the product harder to find

What is important about pricing on e-commerce platforms?

The price doesn’t matter

The price should be competitive and fair (correct)

Always set the lowest possible price

The higher the price, the better

What does 'SKU' stand for in e-commerce?

Stock Keeping Unit Signup and view all the answers

What should a product description focus on?

Highlighting important features and benefits Signup and view all the answers

What is the recommended image size for product pictures?

1500x1500 pixels Signup and view all the answers

Why use bullet points in a product listing?

To make key points easy to read Signup and view all the answers

Which of these is NOT important for a product listing?

Comparing prices with other sellers Signup and view all the answers

What is a key factor to consider when choosing keywords for a product listing?

Using specific and relevant keywords Signup and view all the answers

What should be the primary feature of the main image in a product listing?

The product on a plain white background Signup and view all the answers

What can have a negative effect on your product’s listing?

Irrelevant keywords Signup and view all the answers

Why is it important for the product title to be clear and concise?

To help customers quickly understand the product Signup and view all the answers

What consequence might occur from using low-quality images for your product?

It can reduce the chances of making sales Signup and view all the answers

What is the primary purpose of the 'SUM' function in Excel?

To add up numbers in a range of cells Signup and view all the answers

Which symbol is used to start a formula in Excel?

= Signup and view all the answers

What function would you use to find the highest value in a range of cells in Excel?

MAX Signup and view all the answers

What does 'FBA' mean on Amazon?

Fulfillment By Amazon Signup and view all the answers

What makes a good product image?

High resolution and clear background Signup and view all the answers

What documents are submitted to apply for brand approval on e-commerce platforms?

All of the Above Signup and view all the answers

What helps improve your product’s search ranking?

Using high-quality images and relevant keywords Signup and view all the answers

What is an ASIN on Amazon?

A unique code to identify the product on Amazon Signup and view all the answers

What is 'A+ Content' on Amazon?

Special content features for brand owners Signup and view all the answers

What should you avoid in a product title?

Overloading the title with keywords Signup and view all the answers

Which tool helps automatically adjust prices on Amazon?

Auto-Pricing Tool Signup and view all the answers

Study Notes

E-commerce Product Listing Basics

Start product listing on Amazon by putting the product title or item name first.
A good product title should include the brand name and product type for clarity.
Recommended image size for product pictures is 1500x1500 pixels for clarity and detail.
“SKU” stands for Stock Keeping Unit, a unique identifier for products.
Comparing prices with other sellers is less crucial compared to the product title, description, and images.
Keywords are vital in product listings to help customers easily find products.
Product descriptions should highlight important features and benefits, avoiding excessive length.
Bullet points enhance readability and emphasize key features in the listing.
Pricing should be competitive and fair to attract buyers, not necessarily the lowest possible.
The “buy box” is a feature that allows customers to purchase items directly from the listing.
“FBA” means Fulfillment By Amazon, indicating that Amazon handles shipping and customer service.
A good product image should be high resolution and have a clear background to enhance appeal.
To apply for brand approval, submission of Trademark Certificate, Invoice, and Brand Authorization Letter is required.
Product search ranking can improve with high-quality images and relevant keywords.
ASIN (Amazon Standard Identification Number) is a unique product identification code.
“A+ Content” provides enhanced content features for brand owners to showcase their products.
Avoid overloading product titles with keywords; they should be clear and descriptive.
Customer reviews are important to learn from feedback and improve product offerings.
An Auto-Pricing Tool can help automatically adjust prices to remain competitive.
Bullet points serve to list key features and benefits concisely and clearly.
Choosing specific and relevant keywords is crucial for effective product visibility.
The main image in a product listing should feature the product against a plain white background.
Using irrelevant keywords can negatively impact product visibility and ranking.
A clear and concise product title helps customers quickly understand the product.
Low-quality images can significantly reduce sales prospects and customer trust.

Excel Basics

The “SUM” function in Excel is used to add up numbers within a specified range of cells.
Formulas in Excel begin with the "=" symbol, indicating the start of a calculation.
The “MAX” function identifies the highest value from a selected range of cells.
To create a new worksheet, right-click on an existing tab and select “Insert.”
The shortcut “Ctrl + Z” in Excel undoes the last action taken.

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Description

Test your knowledge on the essentials of listing products for e-commerce, particularly on platforms like Amazon. This quiz covers fundamental practices including product titles, pricing strategies, and more. Perfect for beginners looking to enhance their skills in online retail.