E-commerce Product Listing Basics Quiz

E-commerce Product Listing Basics

• Start product listing on Amazon by putting the product title or item name first.
• A good product title should include the brand name and product type for clarity.
• Recommended image size for product pictures is 1500x1500 pixels for clarity and detail.
• “SKU” stands for Stock Keeping Unit, a unique identifier for products.
• Comparing prices with other sellers is less crucial compared to the product title, description, and images.
• Keywords are vital in product listings to help customers easily find products.
• Product descriptions should highlight important features and benefits, avoiding excessive length.
• Bullet points enhance readability and emphasize key features in the listing.
• Pricing should be competitive and fair to attract buyers, not necessarily the lowest possible.
• The “buy box” is a feature that allows customers to purchase items directly from the listing.
• “FBA” means Fulfillment By Amazon, indicating that Amazon handles shipping and customer service.
• A good product image should be high resolution and have a clear background to enhance appeal.
• To apply for brand approval, submission of Trademark Certificate, Invoice, and Brand Authorization Letter is required.
• Product search ranking can improve with high-quality images and relevant keywords.
• ASIN (Amazon Standard Identification Number) is a unique product identification code.
• “A+ Content” provides enhanced content features for brand owners to showcase their products.
• Avoid overloading product titles with keywords; they should be clear and descriptive.
• Customer reviews are important to learn from feedback and improve product offerings.
• An Auto-Pricing Tool can help automatically adjust prices to remain competitive.
• Bullet points serve to list key features and benefits concisely and clearly.
• Choosing specific and relevant keywords is crucial for effective product visibility.
• The main image in a product listing should feature the product against a plain white background.
• Using irrelevant keywords can negatively impact product visibility and ranking.
• A clear and concise product title helps customers quickly understand the product.
• Low-quality images can significantly reduce sales prospects and customer trust.

Excel Basics

• The “SUM” function in Excel is used to add up numbers within a specified range of cells.
• Formulas in Excel begin with the "=" symbol, indicating the start of a calculation.
• The “MAX” function identifies the highest value from a selected range of cells.
• To create a new worksheet, right-click on an existing tab and select “Insert.”
• The shortcut “Ctrl + Z” in Excel undoes the last action taken.