E-commerce Comparison: Malaysia vs China

Introduction

• E-commerce is rapidly growing in popularity for businesses and companies.
• Global adoption of e-commerce is increasing.
• E-commerce implementation faces many challenges.
• Key barriers include technological capacity, infrastructure and government support.
• This study compares e-commerce adoption in Malaysia and China.
• It identifies barriers to SMEs adopting e-commerce in Malaysia.
• It explores why implementing e-commerce is more complex in Malaysia than China.
• It examines how SMEs in Malaysia and China use web 2.0 to improve customer relations and online sales.
• The study analyzes how China developed e-commerce and Malaysia's current status.
• The study aims to replicate China's e-commerce success in Malaysia.
• The major issue is the limited online sales volumes in Malaysia due to barriers.
• Malaysian SMEs are not reaching the same sales targets as Chinese firms.
• Research will take place in Malaysia to understand the current barriers.
• Factors affecting Malaysian businesses and relationships with online shoppers will be analyzed.

Research Problem

• Malaysia, a developing nation, has embraced e-commerce, but implementation is limited.
• Other countries, like the US and Europe, have already gone through a significant growth phase of e-commerce.
• Malaysian SMEs face technological and financial constraints.
• Inadequate internet infrastructure and online payment security are also obstacles.
• Establishing a suitable e-commerce model for Malaysia is crucial.
• Cultural differences present a hurdle in e-commerce adoption.

Research Objectives

• Identify key barriers for SMEs adopting e-commerce in Malaysia.
• Assess the influence of web 2.0 on customer relations and online sales.
• Analyze success factors in e-commerce adoption by Chinese companies.
• Compare these factors to the Malaysian context.
• Evaluate Malaysia's current e-commerce practices.

Research Questions

• What are the main barriers to e-commerce adoption in Malaysian SMEs?
• How do Malaysian and Chinese SMEs leverage web 2.0 to improve customer engagement?
• How to measure current practices of e-commerce in Malaysia?
• What is the rationale for the difficulty of adopting e-commerce in Malaysia?
• How do you improve customer experience in Malaysia using web 2.0?

Research Methodology

• A mixed approach (qualitative and quantitative) will be used to gain accurate results.
• Qualitative research will be initially used.
• Quantitative methods will provide statistical analysis for supporting conclusions.
• Focus groups and in-depth interviews with relevant SMEs will be employed.
• A standardized rating scale (Likert scale) will be used for quantitative analysis.
• This questionnaire will measure consumer behaviour linked to e-commerce adoption.

Research Framework

• The framework is split into separate sections: payment security, community culture, e-commerce adoption, and government policy.
• Each section illustrates a key factor influencing online purchasing in Malaysia
• The framework details a four-stage buyer decision-making process:
  • Awareness
  • Primary evaluation
  • Intention to purchase
  • Final evaluation.