E-Commerce and Internet Marketing Module 1
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What distinguishes software from hardware?

  • Software is a physical component of a computer.
  • Software enables specific tasks to be performed by a computer. (correct)
  • Software is often changed infrequently compared to hardware.
  • Software has a longer lifespan than hardware components.

Which type of software includes applications like Microsoft Word and Adobe Acrobat?

  • Control software
  • System software
  • Application software (correct)
  • Programming software

What happens to hardware during its operation compared to software?

  • Hardware starts functioning before software is loaded.
  • Hardware frequently requires updates and modifications.
  • Hardware fails systematically while software fails randomly. (correct)
  • Hardware does not wear out over time like software.

What was the significance of the year 1994 in the history of the web?

<p>The first online banner advertisements were released. (B)</p> Signup and view all the answers

What is the primary reason software is described as 'soft'?

<p>It can be readily created, modified, or erased. (D)</p> Signup and view all the answers

What is true about the durability of software compared to hardware?

<p>Hardware wears out over time, while software does not. (C)</p> Signup and view all the answers

What primarily distinguishes hardware from software?

<p>Hardware can be physically touched, while software cannot. (D)</p> Signup and view all the answers

Which of the following is a characteristic of programming software?

<p>It is used for creating and modifying software. (C)</p> Signup and view all the answers

Which of the following is NOT classified as hardware?

<p>Operating System (B)</p> Signup and view all the answers

What is the role of hardware in relation to software?

<p>Hardware provides the physical foundation necessary for software to operate. (C)</p> Signup and view all the answers

What are the three major classes of software systems?

<p>System software, programming software, and application software. (A)</p> Signup and view all the answers

Why might software experience bugs over time?

<p>Because software can be altered and new issues may arise. (D)</p> Signup and view all the answers

Which of the following is NOT a platform where online advertisements can be found?

<p>Television broadcasts (D)</p> Signup and view all the answers

What role does software play in relation to hardware?

<p>Software instructs hardware on what tasks to perform. (A)</p> Signup and view all the answers

What was a major trend in the late 1990s regarding the internet?

<p>The web became mainstream. (D)</p> Signup and view all the answers

What is the main function of a shopping cart in e-commerce?

<p>To store items until payment is made (D)</p> Signup and view all the answers

Which type of e-commerce involves transactions between a customer and a business?

<p>Business-to-consumer (B2C) (D)</p> Signup and view all the answers

In the context of computer systems, what does software typically provide?

<p>An ordered sequence of instructions. (C)</p> Signup and view all the answers

Which event is associated with the early 2000s in relation to the web?

<p>The dot-com bubble burst. (C)</p> Signup and view all the answers

What is a key characteristic of consumer-to-consumer (C2C) e-commerce?

<p>It allows consumers to auction items to one another. (B)</p> Signup and view all the answers

Which of the following services allows consumers to make online purchases without revealing financial information?

<p>Online payment services like PayPal (D)</p> Signup and view all the answers

What is the primary focus of business-to-business (B2B) e-commerce?

<p>Conducting transactions between businesses (B)</p> Signup and view all the answers

How can consumers participate in e-commerce?

<p>By accessing the internet and using electronic payment methods (A)</p> Signup and view all the answers

What does e-retail specifically refer to?

<p>Selling products directly through websites (A)</p> Signup and view all the answers

What is a primary reason for the growth of electronic banking and commerce?

<p>Improved technology reducing costs (C)</p> Signup and view all the answers

Which of the following is NOT an advantage of using electronic payment systems in eCommerce?

<p>Higher operational costs (D)</p> Signup and view all the answers

What should an electronic payment system mainly enable for online businesses?

<p>Fast and secure payment processing (C)</p> Signup and view all the answers

What aspect of electronic payment systems is emphasized as essential for eCommerce effectiveness?

<p>Integration with the business's existing website (B)</p> Signup and view all the answers

Which of the following describes the term 'electronic payment'?

<p>A collective phrase for various electronic payment methods (C)</p> Signup and view all the answers

Which of the following factors contributes to the effectiveness of electronic payment systems?

<p>The requirement of fast processing capabilities (A)</p> Signup and view all the answers

What is one potential disadvantage of electronic payment systems?

<p>Risk of security breaches (D)</p> Signup and view all the answers

How can electronic payment systems benefit customers during transactions?

<p>By enabling real-time transaction confirmations (D)</p> Signup and view all the answers

What is a primary requirement for an anonymous payment system?

<p>It should not provide information that can be used to trace customer identity. (A)</p> Signup and view all the answers

Which feature of a payment system refers to handling payments without third party involvement?

<p>Transferability (B)</p> Signup and view all the answers

What is a disadvantage associated with cash payments?

<p>They increase risk of theft. (B)</p> Signup and view all the answers

Which electronic payment system aspect ensures the payment is supported globally?

<p>Acceptability (D)</p> Signup and view all the answers

What is a significant advantage of accepting credit cards for businesses?

<p>It can boost sales and cash flow. (B)</p> Signup and view all the answers

What risk is associated with accepting checks as a payment method?

<p>Possibility of bounced checks costing money. (B)</p> Signup and view all the answers

Which statement best describes the divisibility feature of a payment system?

<p>Payments can be split into smaller amounts equating to the total. (A)</p> Signup and view all the answers

What does the overhead characteristic of a payment system refer to?

<p>The cost incurred by the customer during transactions. (B)</p> Signup and view all the answers

What can customers do with their checking accounts to manage payments?

<p>Put stop payments on checks (C)</p> Signup and view all the answers

What is a potential risk associated with using credit cards?

<p>Chargebacks and fraud (C)</p> Signup and view all the answers

What is a necessary component for accepting mobile payments?

<p>NFC equipment (B)</p> Signup and view all the answers

Who begins the credit card transaction process?

<p>The cardholder (D)</p> Signup and view all the answers

What role does the acquiring bank play in a credit card transaction?

<p>Routes the transaction information to the credit card network (A)</p> Signup and view all the answers

What is the purpose of VisaNet and Banknet in a credit card transaction?

<p>To facilitate communication between banks (C)</p> Signup and view all the answers

What does the credit card issuer do during the transaction approval process?

<p>Checks the validity of transaction information (C)</p> Signup and view all the answers

What does the response code from the card issuer indicate?

<p>Approval or denial of the transaction (A)</p> Signup and view all the answers

Flashcards

Online Advertising Locations

Online ads are now found on social networks, apps, music streaming services (like Spotify), and devices (like Amazon Kindle Fire lock screens).

E-commerce

Electronic commerce; business transactions conducted over an electronic network (like the internet).

B2C E-commerce

Business-to-consumer e-commerce; businesses selling goods/services to individual consumers.

E-retail

Businesses using the web to sell products; a type of B2C e-commerce.

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C2C E-commerce

Consumer-to-consumer e-commerce; one consumer selling directly to another (e.g., online auctions).

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Online Payment Services

Online services (like PayPal) that let you make purchases without directly sharing your financial info.

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B2B E-commerce

Business-to-business e-commerce; business transactions between companies.

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Online Auctions

Buyers bid on items. The highest bidder buys.

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Web Browser

Software application used to access and display web pages.

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First Webpage

The initial webpage on the internet.

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Software

Set of instructions for a computer to perform tasks.

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Hardware

Physical components of a computer system.

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Computer System

Combination of hardware and software that execute tasks.

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System Software

Software that manages computer hardware and software.

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Application Software

Software that performs specific tasks for the user.

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Early 1990s Web

Web browsers were developed and the internet became more accessible.

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Electronic Payment System

A collection of methods for making payments electronically, central to e-commerce.

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E-commerce Payment

The process of accepting and processing payments for goods and services bought online.

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Offline Payment

Payments made outside of an electronic network, like with cash or checks.

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Advantages of E-payment

Faster transactions, lower costs, better customer service, and increased cash flow.

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Disadvantages of E-payment

Potential security risks, integration complexities, and transaction fees may be hidden.

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Anonymous E-payment

E-payment system that doesn't reveal customer personal information

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Credit Card System

A payment system using cards for online transactions, authorizing payment from the account.

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Digital Currencies

Specific forms of electronic money like cryptocurrencies.

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Secure E-payment

E-payment system that safeguards customer credit card details and personal data

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E-payment Features

Necessary special components for online transactions, including speed and security.

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Low Overhead E-payment

E-payment system with minimal costs for customers

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Transferable E-payment

E-payment that can be processed without intermediaries

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Software

A set of instructions that tells a computer what to do.

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Divisible E-payment

E-payment that can be split into multiple smaller payments

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Hardware

The physical components of a computer system.

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Acceptable E-payment

E-payment system supported globally across different regions

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Software vs. Hardware

Software gives instructions, hardware carries them out.

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Software Functions

Software controls input, storage, processing, control, and output devices.

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Cash advantages

Immediate payment, no transaction fees, and simple bookkeeping

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Check disadvantages

Risk of bounced checks, potential fees, and less payment guarantee

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Hardware Role

Hardware provides the platform enabling software to work. It's the delivery system.

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Software and Hardware Interrelation

Software must be installed on hardware to function; otherwise, it's useless.

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Hardware Failure

Hardware failure rates are random or unpredictable; it breaks down unexpectedly.

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Software Failure

Software failure is systematic, increasing bugs/problems appear over time.

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Checking Account Issues

Checking accounts can be temporarily unavailable, have insufficient funds, or not exist. Customers can also stop payments, close accounts, or post-date checks.

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Delayed Payments

Actions such as stopping checks, closing accounts, or post-dating checks delay transactions and payments.

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Remote Capture

Remote capture is a method of submitting transactions remotely without physically visiting a bank or business.

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Credit Card Risks

Using credit cards in business can involve problems like chargebacks and fraud, and refunds aren't always immediate.

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Mobile Wallet Payments

Mobile payments require NFC equipment for use, and different mobile wallets might have varied functionality and rewards.

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Cardholder

The person who presents a credit card to make a purchase.

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Acquiring Bank

The bank that receives the transaction details from the merchant's processing system.

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Credit Card Transaction Flow

A credit card transaction involves steps from the cardholder presenting the card to the issuer approving or rejecting the purchase.

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Study Notes

CAVITE STATE UNIVERSITY - E-Commerce and Internet Marketing

  • Course focuses on basic marketing concepts in the digital environment
  • Course fills a gap in existing internet marketing studies by focusing on strategy and practice
  • Course includes web page authoring skills, project development, and professional interviews
  • Course covers the development and evaluation of e-strategies and websites

Module 1 - Introducing E-Commerce

  • Lesson 1:
    • Topic 1: How the internet changed marketing
    • Topic 2: E-commerce vs. Internet Marketing
    • Topic 3: Types of E-commerce
  • Lesson 2: Information and Communication Technology
    • Topic 1: Evolution of the World Wide Web
    • Topic 2: Nature of hardware and software
  • Lesson 3: The Nature of E-Payment System and relating in Electronic Commerce
    • Topic 1: Electronic Payment System
    • Topic 2: Advantages and Disadvantages of Various Payment Options

Module 4 - Electronic Security Measure

  • Objective: Explain E-security, discuss e-business security concerns, recognize and avoid hackers, and apply spamming and firewall concepts in e-business
  • Concept of Electronic Security: Protecting computers, servers, electronic systems, and data from attacks
  • Types of Cyber Threats: Cybercrime, cyber-attack, cyberterrorism, malware (virus, Trojan, spyware, ransomware, adware, botnets)
  • Safety Tips: Keep software and operating systems updated, use anti-virus software, use strong passwords, avoid suspicious links/attachments, and avoid unsecure Wi-Fi.

Module 7 - Online Business Models

  • Topic 1: Storefront Model
  • Topic 2: Auction Model
  • Topic 3: Portal Model
  • Topic 4: Online Shopping Mall

Module 8 - Descriptive Statistics

  • No further details are provided.

Websites

  • Anyone can create a website to reach and inform potential customers
  • Online research is popular for purchase decisions (81% in 2014)
  • Businesses must have a website to compete effectively
  • Consumers use websites for ease and convenience

Reviews

  • Customers often rely on reviews when making purchases
  • Various sources (actual sites, third-party review sites, social media, blogs / YouTube) provide reviews
  • Responsive websites are important to meet consumer needs, particularly mobile users

E-Commerce

  • Electronic commerce enables global transactions
  • Online transactions are faster and more cost-effective
  • Online shopping eliminates geographic limitations.

Social Media

  • Social media is a valuable tool for reaching, targeting, and communicating with customers
  • Social media is used to promote websites, answer customers questions, and address concerns

Email Marketing

  • Collects customer information for marketing purposes to increase business
  • Introduce new products, offers, and personalized recommendations
  • Share tips, encourage reviews, and invite customers to events

Analytics

  • Online marketing allows tracking to determine success
  • Identify successful marketing methods and improve less successful areas.

Advertising

  • Online banners and advertisement started in 1994
  • Targeting consumers using keywords and website visitation history

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Related Documents

LESSON 1 - 4 E COMMERCE PDF

Description

This quiz covers essential concepts and topics from Module 1 of E-Commerce and Internet Marketing. You'll explore how the internet has transformed marketing, the distinctions between e-commerce and internet marketing, and the various types of e-commerce. Additionally, it includes discussions on ICT evolution and electronic payment systems.

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