Internet Fundamentals and E-commerce Overview
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Questions and Answers

What is the Internet?

The Internet is a global network of interconnected computers and servers that communicate with each other using standardized protocols.

What is WWW?

WWW (World Wide Web) is a system of interlinked hypertext documents that can be accessed via the Internet.

What is Internet Marketing?

Internet marketing, also known as online marketing, is the promotion of products or services using digital channels such as search engines, social media, and email.

What are the types of E-commerce?

<p>B2B (Business-to-Business) (A), C2B (Consumer-to-Business) (B), M-commerce (Mobile commerce) (C), C2C (Consumer-to-Consumer) (D), B2C (Business-to-Consumer) (E)</p> Signup and view all the answers

What is the difference between E-commerce and E-business?

<p>E-commerce refers to the buying and selling of goods and services over the Internet, while e-business refers to the use of digital technologies to manage and operate a business.</p> Signup and view all the answers

What are the components of E-business?

<p>Digital marketing (A), E-commerce (B), Enterprise resource planning (C), Customer relationship management (D), Supply chain management (E)</p> Signup and view all the answers

What are the steps in building an E-business?

<p>Conduct market research (A), Define the business model (B), Develop a digital marketing strategy (C), Launch and maintain the e-business (D), Establish a payment gateway (E), Develop a business plan (F), Build an e-commerce platform (G)</p> Signup and view all the answers

Flashcards

Internet

A global network of connected computers.

World Wide Web

System of linked webpages.

Internet Marketing

Promoting products using digital channels.

E-commerce (B2B)

Business selling to business.

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E-commerce (B2C)

Business selling to consumers online.

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E-commerce (C2C)

Consumers selling to each other online.

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E-commerce (C2B)

Consumers selling to businesses online.

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E-commerce (M-commerce)

Mobile phone-based online transactions.

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E-business

Using digital tools for business operations.

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E-commerce

Buying/selling online.

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Supply Chain Management

Managing products from origin to consumer.

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Customer Relationship Management

Managing customer interactions.

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Enterprise Resource Planning

Managing business processes.

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Define business model

Identify how a business will operate.

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Market Research

Understanding customer needs and market trends.

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Business Plan

Detailed strategy for business success.

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E-commerce Platform

Online shop/website for selling.

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Digital Marketing Strategy

Plan for promoting e-business.

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Payment Gateway

System for online transactions.

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Study Notes

Internet Fundamentals

  • The Internet is a global network connecting computers and servers, communicating via standardized protocols.
  • The World Wide Web (WWW) is a system of interconnected documents accessed through the Internet, using hypertext.

Internet Marketing

  • Internet marketing (online marketing) promotes products/services through digital channels like search engines, social media, and email marketing.

E-commerce Types

  • B2B: Business-to-Business transactions.
  • B2C: Business-to-Consumer transactions.
  • C2C: Consumer-to-Consumer transactions.
  • C2B: Consumer-to-Business transactions.
  • M-commerce: Mobile commerce transactions.

E-commerce vs. E-business

  • E-commerce focuses on buying/selling online.
  • E-business uses digital technologies for business operations and management.

E-business Components

  • E-commerce: Core online buying/selling activity.
  • Supply chain management: Managing goods flow from production to customer.
  • Customer relationship management (CRM): Tools for managing customer interactions.
  • Enterprise resource planning (ERP): Integrating business processes and data.
  • Digital marketing: Promoting the business online.

Building an E-business: Steps

  • Define the business model: Clearly outline how the business will operate.
  • Market research: Understand customer needs, competitors, and market trends.
  • Develop a business plan: Detailed roadmap for the e-business.
  • Build an e-commerce platform: Developing the online storefront.
  • Digital marketing strategy: Plan to reach target audience.
  • Payment gateway: Secure method for online transactions.
  • Launch and maintain: Ongoing operation and improvement of the e-business.

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Description

Explore the key concepts of the Internet and its various marketing strategies. This quiz covers essential topics including different types of e-commerce models and the distinctions between e-commerce and e-business. Test your knowledge on how digital channels shape modern business practices.

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