Podcast
Questions and Answers
What is the Internet?
What is the Internet?
The Internet is a global network of interconnected computers and servers that communicate with each other using standardized protocols.
What is WWW?
What is WWW?
WWW (World Wide Web) is a system of interlinked hypertext documents that can be accessed via the Internet.
What is Internet Marketing?
What is Internet Marketing?
Internet marketing, also known as online marketing, is the promotion of products or services using digital channels such as search engines, social media, and email.
What are the types of E-commerce?
What are the types of E-commerce?
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What is the difference between E-commerce and E-business?
What is the difference between E-commerce and E-business?
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What are the components of E-business?
What are the components of E-business?
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What are the steps in building an E-business?
What are the steps in building an E-business?
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Study Notes
Internet Fundamentals
- The Internet is a global network connecting computers and servers, communicating via standardized protocols.
- The World Wide Web (WWW) is a system of interconnected documents accessed through the Internet, using hypertext.
Internet Marketing
- Internet marketing (online marketing) promotes products/services through digital channels like search engines, social media, and email marketing.
E-commerce Types
- B2B: Business-to-Business transactions.
- B2C: Business-to-Consumer transactions.
- C2C: Consumer-to-Consumer transactions.
- C2B: Consumer-to-Business transactions.
- M-commerce: Mobile commerce transactions.
E-commerce vs. E-business
- E-commerce focuses on buying/selling online.
- E-business uses digital technologies for business operations and management.
E-business Components
- E-commerce: Core online buying/selling activity.
- Supply chain management: Managing goods flow from production to customer.
- Customer relationship management (CRM): Tools for managing customer interactions.
- Enterprise resource planning (ERP): Integrating business processes and data.
- Digital marketing: Promoting the business online.
Building an E-business: Steps
- Define the business model: Clearly outline how the business will operate.
- Market research: Understand customer needs, competitors, and market trends.
- Develop a business plan: Detailed roadmap for the e-business.
- Build an e-commerce platform: Developing the online storefront.
- Digital marketing strategy: Plan to reach target audience.
- Payment gateway: Secure method for online transactions.
- Launch and maintain: Ongoing operation and improvement of the e-business.
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Description
Explore the key concepts of the Internet and its various marketing strategies. This quiz covers essential topics including different types of e-commerce models and the distinctions between e-commerce and e-business. Test your knowledge on how digital channels shape modern business practices.
