Podcast
Questions and Answers
What is the main difference between E-Business and E-Commerce?
What is the main difference between E-Business and E-Commerce?
- E-Business is limited to online activities, while E-Commerce includes offline transactions.
- E-Business involves all business activities, while E-Commerce specifically refers to online buying and selling. (correct)
- E-Business is about internet technologies, while E-Commerce involves information technology.
- E-Business focuses on online sales, while E-Commerce encompasses all business operations.
Which factor is important for digital marketing in terms of 'Price'?
Which factor is important for digital marketing in terms of 'Price'?
- Discounts, offers, vouchers
- Online reviews and product quality
- Online sales potential and competitiveness
- Brand value and willingness to pay (correct)
What is the key consideration for 'Place' in digital marketing?
What is the key consideration for 'Place' in digital marketing?
- Importance of online visibility and user-friendly navigation
- Stock availability and site functionality (correct)
- Online sales potential and competitiveness
- Differentiation and competitiveness
What are the two types of 'Promotion' mentioned in digital marketing?
What are the two types of 'Promotion' mentioned in digital marketing?
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
What is the main difference between E-Business and E-Commerce?
What is the main difference between E-Business and E-Commerce?
Which factor is important for digital marketing in terms of 'Price'?
Which factor is important for digital marketing in terms of 'Price'?
What type of marketing involves tailored communication and conveying messages within limited time or space?
What type of marketing involves tailored communication and conveying messages within limited time or space?
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
What is the key consideration for 'Place' in digital marketing?
What is the key consideration for 'Place' in digital marketing?
True or false: E-Business and E-Commerce are interchangeable terms for the same concept.
True or false: E-Business and E-Commerce are interchangeable terms for the same concept.
True or false: Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
True or false: Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
True or false: The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and People.
True or false: The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and People.
True or false: Porter's 5 Forces Model includes the factors Threat of Substitute Products or Services, Threat of New Employees, and Bargaining Power of Suppliers.
True or false: Porter's 5 Forces Model includes the factors Threat of Substitute Products or Services, Threat of New Employees, and Bargaining Power of Suppliers.
True or false: Below-the-line marketing involves mass advertising to a wide audience.
True or false: Below-the-line marketing involves mass advertising to a wide audience.
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Study Notes
E-Business vs E-Commerce
- E-Business is a broader term that encompasses all aspects of a business's online presence, including E-Commerce.
- E-Commerce specifically refers to the buying and selling of goods and services online.
Digital Marketing
- Price: Value-based pricing is important, as it affects the perceived value of a product or service.
- Place: The key consideration is the distribution and delivery of products or services through digital channels.
- Promotion: There are two types: Above-the-line (mass advertising to a wide audience) and Below-the-line (tailored communication, conveying messages within limited time or space).
Porter's 5 Forces Model
- Threat of New Entrants: The likelihood of new competitors entering the market is a key force in the model.
Marketing Concepts
- The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and Promotion.
- Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
True or False Statements
- False: E-Business and E-Commerce are not interchangeable terms for the same concept.
- True: Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
- True: The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and Promotion.
- False: Porter's 5 Forces Model does not include the factors Threat of New Employees, and Bargaining Power of Suppliers is one of the five forces.
- False: Below-the-line marketing involves tailored communication, not mass advertising to a wide audience.
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