15 Questions
What is the main difference between E-Business and E-Commerce?
E-Business involves all business activities, while E-Commerce specifically refers to online buying and selling.
Which factor is important for digital marketing in terms of 'Price'?
Brand value and willingness to pay
What is the key consideration for 'Place' in digital marketing?
Stock availability and site functionality
What are the two types of 'Promotion' mentioned in digital marketing?
Above-the-line marketing (mass advertising) and Below-the-line marketing (tailored communication)
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
Threat of new entrants
What is the main difference between E-Business and E-Commerce?
E-Business focuses on broader business activities beyond buying and selling, while E-Commerce specifically involves buying, selling, and transferring products online.
Which factor is important for digital marketing in terms of 'Price'?
Factors affecting willingness to pay: brand value, online reviews, product quality
What type of marketing involves tailored communication and conveying messages within limited time or space?
Below-the-line marketing (tailored communication)
Which force in Porter's 5 Forces Model refers to the likelihood of new competitors entering the market?
Threat of new entrants
What is the key consideration for 'Place' in digital marketing?
Consideration of stock availability and site functionality
True or false: E-Business and E-Commerce are interchangeable terms for the same concept.
False
True or false: Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
True
True or false: The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and People.
False
True or false: Porter's 5 Forces Model includes the factors Threat of Substitute Products or Services, Threat of New Employees, and Bargaining Power of Suppliers.
False
True or false: Below-the-line marketing involves mass advertising to a wide audience.
False
Study Notes
E-Business vs E-Commerce
- E-Business is a broader term that encompasses all aspects of a business's online presence, including E-Commerce.
- E-Commerce specifically refers to the buying and selling of goods and services online.
Digital Marketing
- Price: Value-based pricing is important, as it affects the perceived value of a product or service.
- Place: The key consideration is the distribution and delivery of products or services through digital channels.
- Promotion: There are two types: Above-the-line (mass advertising to a wide audience) and Below-the-line (tailored communication, conveying messages within limited time or space).
Porter's 5 Forces Model
- Threat of New Entrants: The likelihood of new competitors entering the market is a key force in the model.
Marketing Concepts
- The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and Promotion.
- Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
True or False Statements
- False: E-Business and E-Commerce are not interchangeable terms for the same concept.
- True: Digital marketing has evolved from Web 1.0 to Web 2.0, enabling online communities and social media platforms.
- True: The 4 Ps of Marketing (Marketing Mix) include Product, Price, Place, and Promotion.
- False: Porter's 5 Forces Model does not include the factors Threat of New Employees, and Bargaining Power of Suppliers is one of the five forces.
- False: Below-the-line marketing involves tailored communication, not mass advertising to a wide audience.
This quiz covers the basic concepts of E-Business, E-Commerce, and Digital Marketing. It includes topics such as the use of information technology in business, the distinction between E-Business and E-Commerce, and the role of digital marketing.
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