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Questions and Answers
What is the vision of the study?
What is the vision of the study?
To find the future marketing investment and its effect in consumer mind in online business.
Is it possible to predict the future of marketing for humans?
Is it possible to predict the future of marketing for humans?
False
The mantra that has dominated marketing is 'Customer is the __________'.
The mantra that has dominated marketing is 'Customer is the __________'.
king
What is one way a new organization can reduce risk in a crowded marketplace?
What is one way a new organization can reduce risk in a crowded marketplace?
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What can be considered a game changer in marketing?
What can be considered a game changer in marketing?
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Match the following terms with their definitions:
Match the following terms with their definitions:
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Study Notes
Research Overview
- Original research conducted by Haripriya Sakthivel, an assistant professor at Sri Krishna College of Arts and Science.
- Focuses on marketing prospects and investment returns in online business.
- Published in March 2019 in the Paripex - Indian Journal of Research.
Key Themes
- Predicting future marketing trends is challenging due to dynamic consumer behaviors and market conditions.
- Importance of understanding varied customer preferences and tastes in the marketing strategy.
- Role of innovative advertising methods in influencing consumer perceptions and brand success.
Market Dynamics
- Historical evolution of marketing from barter systems to modern online platforms.
- The need for businesses to adapt quickly to market changes to remain competitive.
- Significance of effective marketing campaigns and their ability to capture public attention, illustrated by high-profile advertisements.
Marketing Strategies
- Research and monitoring of competitors' strategies are crucial for success in crowded marketplaces.
- Diversification in investments can minimize risks associated with new market entries.
- Emphasis on maintaining customer relationships and loyalty, encapsulated in the mantra "Customer is the king."
Advertising and Consumer Engagement
- The increasing impact of internet marketing alerts on consumer choices and behaviors.
- Provocative advertising can create significant buzz and influence purchasing decisions.
- The necessity of understanding and utilizing various promotional strategies to engage potential customers.
Conclusion
- Effective marketing requires a well-rounded approach that considers both consumer psychology and innovative advertising methods.
- Continuous research and adaptation are essential to navigate the complexities of modern online business marketing.
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Description
This research paper explores the marketing prospects and outcomes of investing in online business. It delves into various strategies that can enhance the return on investment in the digital marketplace and identifies key factors influencing successful online marketing. Discover insights and data that underline the significance of effective marketing in driving online business success.
