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Questions and Answers
What is distribution in the context of marketing?
What is distribution in the context of marketing?
- The process of advertising a product or service to potential customers
- The process of designing a product to meet consumer needs
- The process of setting the price for a product or service
- The process of making a product or service available to the consumer or business user (correct)
What are the four elements of the marketing mix?
What are the four elements of the marketing mix?
- Product, pricing, place, promotion (correct)
- Product, place, people, promotion
- Product, process, place, promotion
- Product, price, place, public relations
What are the three broad approaches to distribution mentioned in the text?
What are the three broad approaches to distribution mentioned in the text?
- Direct, indirect, and hybrid distribution
- Wholesale, retail, and e-commerce distribution
- Online, offline, and omnichannel distribution
- Mass, selective, and exclusive distribution (correct)
What is the role of a distributor in the distribution process?
What is the role of a distributor in the distribution process?
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What is the primary concern of distribution in the case of services?
What is the primary concern of distribution in the case of services?
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