Distribution and Distributors
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Questions and Answers

What is distribution in the context of marketing?

  • The process of advertising a product or service to potential customers
  • The process of designing a product to meet consumer needs
  • The process of setting the price for a product or service
  • The process of making a product or service available to the consumer or business user (correct)

    • What are the four elements of the marketing mix?

  • Product, pricing, place, promotion (correct)
  • Product, place, people, promotion
  • Product, process, place, promotion
  • Product, price, place, public relations

    • What are the three broad approaches to distribution mentioned in the text?

  • Direct, indirect, and hybrid distribution
  • Wholesale, retail, and e-commerce distribution
  • Online, offline, and omnichannel distribution
  • Mass, selective, and exclusive distribution (correct)

    • What is the role of a distributor in the distribution process?

    <p>A business involved in the distribution stage of the value chain</p> Signup and view all the answers

    What is the primary concern of distribution in the case of services?

    <p>Access</p> Signup and view all the answers

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