Distribution and Distributors Quiz

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Questions and Answers

Which of the following is NOT one of the four elements of the marketing mix?

  • Production (correct)
  • Promotion
  • Pricing
  • Product

What is the central component of strategic planning?

  • Designing a unique product
  • Developing a coherent distribution plan (correct)
  • Creating a strong promotional campaign
  • Setting competitive pricing strategies

What are the three broad approaches to distribution at the strategic level?

  • Online, offline, and omnichannel
  • Mass, selective, and exclusive (correct)
  • Retail, wholesale, and franchise
  • Direct, indirect, and hybrid

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Study Notes

Marketing Mix

  • Price, Product, Promotion, and Place are the four elements of the marketing mix.

Strategic Planning

  • The central component of strategic planning is the company's mission.

Distribution Strategies

  • The three broad approaches to distribution at the strategic level are:
  • Intensive distribution, where a product is stocked in as many outlets as possible.
  • Selective distribution, where a product is stocked in a select number of outlets.
  • Exclusive distribution, where a product is stocked in only one outlet or a limited few.

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