Podcast
Questions and Answers
Which of the following is NOT one of the four elements of the marketing mix?
Which of the following is NOT one of the four elements of the marketing mix?
What is the central component of strategic planning?
What is the central component of strategic planning?
What are the three broad approaches to distribution at the strategic level?
What are the three broad approaches to distribution at the strategic level?
Study Notes
Marketing Mix
- Price, Product, Promotion, and Place are the four elements of the marketing mix.
Strategic Planning
- The central component of strategic planning is the company's mission.
Distribution Strategies
- The three broad approaches to distribution at the strategic level are:
- Intensive distribution, where a product is stocked in as many outlets as possible.
- Selective distribution, where a product is stocked in a select number of outlets.
- Exclusive distribution, where a product is stocked in only one outlet or a limited few.
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Description
Test your knowledge on distribution and the role of distributors in the value chain with this quiz. Covering topics such as direct and indirect distribution channels, this quiz will help you understand the importance of distribution in the marketing mix.
