Questions and Answers
Which of the following is NOT one of the four elements of the marketing mix?
Production
What is the central component of strategic planning?
Developing a coherent distribution plan
What are the three broad approaches to distribution at the strategic level?
Mass, selective, and exclusive
Study Notes
Marketing Mix
- Price, Product, Promotion, and Place are the four elements of the marketing mix.
Strategic Planning
- The central component of strategic planning is the company's mission.
Distribution Strategies
- The three broad approaches to distribution at the strategic level are:
- Intensive distribution, where a product is stocked in as many outlets as possible.
- Selective distribution, where a product is stocked in a select number of outlets.
- Exclusive distribution, where a product is stocked in only one outlet or a limited few.
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