Diseño Multimedia y Tecnologías Digitales

Multimedia Fundamentals

• Multimedia is a combination of text, graphics, video, audio, and animation, delivered digitally for user interaction. It consolidates various communication methods into one, convergent channel.
• Social media is a broad term for web-based tools enabling interpersonal, group, and mass communication via computer. This includes blogging, social networks, content sharing, wikis, and social bookmarking.
• Old media characteristics (Charles Wright, 1950): Large organizations, a large, mixed, anonymous audience, and public transmission synchronized to reach most viewers.
• New media principles (Lev Manovich, 2001): Numerical representation, using computer programs (e.g., Adobe Photoshop) with complex mathematical models creating visual effects.

Digital Editing - Computer Fundamentals

• Computer hardware includes the central processing unit (CPU), system memory (RAM), storage devices, video cards, and monitors.
• User interfaces are the tools (like mouse and keyboard) for computer interaction. The GUI (Graphical User Interface) is a pivotal element of the interaction.
• Computer software encompasses operating systems, applications, and mobile apps (apps). File management involves understanding files, folders, and browsers within a file system.
• The binary system (0's and 1's) dictates every operation in a computer; eight bits equate to one byte.
• The operating system (OS) governs user interaction with hardware.
• There are various types of keyboards based on their mechanisms; these include membrane and mechanical keyboards.
• File organization (folders, subfolders) helps systematize electronic files on disks (hard drives).
• Cloud storage allows multiple users to collaborate.
• Connections for computer peripherals are crucial (e.g., USB, HDMI, DVI, VGA, Thunderbolt).

Digital Project Planning and Evaluation

• Creativity involves the generation of new, beneficial material for effective communication.
• Essential for multimedia projects is defining the intended audience demographic factors (age, background, ethnicity). The audience description provides insights into shared characteristics.
• The Three P Model for multimedia design and planning comprises pre-production, production, and post-production phases.
• User-centered design focuses on user needs via research, data collection, and defining the project scope.
• Design phase includes ideation, conceptual development, and content/structural organization.
• Implementation involves turning the approved prototype into a fully functional product for review and evaluation.
• Deployment refers to putting the final product or tool into the hands of end-users.

Multimedia Design Principles

• Visual aesthetics are essential in professional design, with industry-specific rules and standards to ensure effective communication. A framework for conscious decisions, avoiding ineffective decisions.
• Design elements like space, point, line, shape, color, texture, and patterns are key factors in communication design.
• Design principles like unity, alignment, proximity, similarity, and repetition guide design choices to make a visually effective communication piece.
• Layout (composition, spatial arrangement) is critical for the arrangement of elements on a page. The principles are used to guide the users' eyes through the content.
• Emphasis, contrast, colour, depth, and proportion are crucial principles determining the visual appeal and engagement of the content or item for aesthetic value and conveying the message effectively.
• Visual perception involves a multitude of factors, such as balance, continuity, figure/ground relationships, and cognitive closure.

Web Design Fundamentals

• HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are central to web page development. HTML defines the structure and content, while CSS governs the appearance, presentation, and formatting of content.
• Basic HTML layouts include basic tags defining content, structure, and layout of elements.
• CSS adds to HTML structure by adding styling and formatting rules to create an aesthetic and user-friendly web page.
• Anatomy of HTML tags and attributes, including different types, and how to apply them to content for formatting.
• Web page hierarchy involves using different styles and patterns to emphasize or de-emphasize certain areas of content.

File Paths

• File paths describe the location of a file on a storage device, using directional symbols ("/").
• Absolute paths start from the root of the file system, while relative paths start from a given working directory.
• Understanding file paths is crucial for navigating and managing files efficiently.
• CSS (Cascading Style Sheets) is a language used to format HTML elements.

Static Media

• Text is a core element in multimedia, used for communication and knowledge transfer.
• Typography (fonts, styles) shapes text and impacts readers. 
• Text elements can use format techniques like condensed, expanded, scaled, and stretched styles and their uses.
• Graphic design elements include visual representations which can communicate ideas on various surfaces.
• Image file formats and resolution affect visual quality and file size.
• Color spaces (such as RGB and CMYK) determine colors used for screen or print reproduction.

Dynamic Media

• Video recording uses various media like tapes, disks, etc.
• The composition of a video takes into consideration the subject and the camera position relative to the background in the frame.
• Establishing shots to build a story-like progression in visuals.
• B-roll sequences are supplementary visuals accompanying a main sequence, enhancing storytelling.
• A clapperboard records the time and scene information in film and video productions.
• Video capture rules like the 180-degree rule help keep scene relationships consistent to minimize jarring transitions.
• Using a tripod when filming to prevent camera shake.
• Lighting techniques (front, back, key, fill, backlighting) create effects that impact the visuals and how the audience interprets their emotional message.

Audio

• Sound is created by vibrating objects, generating waves impacting human perception of volume and pitch.
• Sound is characterized by amplitude (intensity), frequency (pitch/tone), and patterns. Graphs display these attributes visually.
• Sound capturing involves specialized equipment with properties like sample quality and bit/sound depths which impact the quality of recording and the output file size.

Microphones

• A microphone is a device that transforms sound waves into electrical signals, enabling audio recording.
• Dynamic and condenser microphones, distinguished by sensitivity, power needs, etc.
• Polar patterns (omnidirectional, bidirectional, cardioid, supercardioid, hypercardioid, ultra-cardioid) dictate the microphone's sensitivity to sounds originating from different directions.
• Microphone placement and the "proximity effect" are essential when recording sound.
• Professional microphones use XLR connectors for balanced audio transmissions.

Este cuestionario abarca conceptos clave en el diseño multimedia y tecnologías digitales. Responde preguntas sobre almacenamiento en la nube, características de componentes de interfaz y el proceso de planificación. Ideal para estudiantes que deseen profundizar su conocimiento en estas áreas.