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Questions and Answers
Which term refers to the attitude a person holds towards themselves and is composed of many attributes?
Which term refers to the positivity of one's attitude towards oneself and can be altered by marketing through triggering social comparison?
Which term refers to a person's conception of how they would like to be and is partially based on elements of one's culture?
Which term refers to a person's realistic appraisal of his/her qualities?
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Which term refers to a self-induced shift in consciousness, often focusing on some unattainable or improbable goal?
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Which term refers to online individuals assuming a virtual identity and filtering how they appear and how others see them through selected sharing of experiences?
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Which term refers to the process of imagining the reaction of others towards oneself?
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Which theory suggests that people who have an incomplete self-definition in some context will compensate by acquiring symbols associated with desired social identity?
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Which approach predicts that products will be chosen when their attributes match some aspect of the self?
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Which term refers to the definition of self created by the external objects with which one surrounds oneself?
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Which level of the Extended Self includes personal possessions like jewelry and clothes?
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What is brand equity?
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Which theory suggests that using trait theory in marketing is problematic due to the lack of agreement on which traits to measure?
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Who founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces?
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According to Freud, what are the three categories of the self?
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What is the collective unconscious according to Carl Jung?
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What is the purpose of motivational research in marketing?
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Which researcher recommended increasing the size of the original Barbie's bust?
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What is the most appropriate term for the innate, universal prototypes for ideas according to Carl Jung?
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What is personality defined as?
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True or false: The self concept is composed of many attributes and can be distorted.
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True or false: Self-esteem is the positivity of one's attitude towards oneself and can be altered by triggering social comparison.
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True or false: The ideal self is a person's realistic appraisal of his/her qualities.
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True or false: Fantasy appeal is a self-induced shift in consciousness, often focusing on some unattainable or improbable goal.
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True or false: The looking-glass self refers to the process of imagining the reaction of others towards oneself.
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True or false: Trait theory in marketing is problematic because there is a lack of agreement on which traits to measure.
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True or false: Brand personality refers to the extent to which a consumer holds a strong favorable and unique association with a brand.
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True or false: Motivational research used in-depth interviews to uncover the unconscious forces behind a consumer's motivation.
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True or false: Ernst Dichter founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces.
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True or false: Carl Jung believed in the existence of the collective unconscious, which contains memories and impulses we are not aware of.
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