Podcast
Questions and Answers
Which term refers to the attitude a person holds towards themselves and is composed of many attributes?
Which term refers to the attitude a person holds towards themselves and is composed of many attributes?
Which term refers to the positivity of one's attitude towards oneself and can be altered by marketing through triggering social comparison?
Which term refers to the positivity of one's attitude towards oneself and can be altered by marketing through triggering social comparison?
Which term refers to a person's conception of how they would like to be and is partially based on elements of one's culture?
Which term refers to a person's conception of how they would like to be and is partially based on elements of one's culture?
Which term refers to a person's realistic appraisal of his/her qualities?
Which term refers to a person's realistic appraisal of his/her qualities?
Signup and view all the answers
Which term refers to a self-induced shift in consciousness, often focusing on some unattainable or improbable goal?
Which term refers to a self-induced shift in consciousness, often focusing on some unattainable or improbable goal?
Signup and view all the answers
Which term refers to online individuals assuming a virtual identity and filtering how they appear and how others see them through selected sharing of experiences?
Which term refers to online individuals assuming a virtual identity and filtering how they appear and how others see them through selected sharing of experiences?
Signup and view all the answers
Which term refers to the process of imagining the reaction of others towards oneself?
Which term refers to the process of imagining the reaction of others towards oneself?
Signup and view all the answers
Which theory suggests that people who have an incomplete self-definition in some context will compensate by acquiring symbols associated with desired social identity?
Which theory suggests that people who have an incomplete self-definition in some context will compensate by acquiring symbols associated with desired social identity?
Signup and view all the answers
Which approach predicts that products will be chosen when their attributes match some aspect of the self?
Which approach predicts that products will be chosen when their attributes match some aspect of the self?
Signup and view all the answers
Which term refers to the definition of self created by the external objects with which one surrounds oneself?
Which term refers to the definition of self created by the external objects with which one surrounds oneself?
Signup and view all the answers
Which level of the Extended Self includes personal possessions like jewelry and clothes?
Which level of the Extended Self includes personal possessions like jewelry and clothes?
Signup and view all the answers
What is brand equity?
What is brand equity?
Signup and view all the answers
Which theory suggests that using trait theory in marketing is problematic due to the lack of agreement on which traits to measure?
Which theory suggests that using trait theory in marketing is problematic due to the lack of agreement on which traits to measure?
Signup and view all the answers
Who founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces?
Who founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces?
Signup and view all the answers
According to Freud, what are the three categories of the self?
According to Freud, what are the three categories of the self?
Signup and view all the answers
What is the collective unconscious according to Carl Jung?
What is the collective unconscious according to Carl Jung?
Signup and view all the answers
What is the purpose of motivational research in marketing?
What is the purpose of motivational research in marketing?
Signup and view all the answers
Which researcher recommended increasing the size of the original Barbie's bust?
Which researcher recommended increasing the size of the original Barbie's bust?
Signup and view all the answers
What is the most appropriate term for the innate, universal prototypes for ideas according to Carl Jung?
What is the most appropriate term for the innate, universal prototypes for ideas according to Carl Jung?
Signup and view all the answers
What is personality defined as?
What is personality defined as?
Signup and view all the answers
True or false: The self concept is composed of many attributes and can be distorted.
True or false: The self concept is composed of many attributes and can be distorted.
Signup and view all the answers
True or false: Self-esteem is the positivity of one's attitude towards oneself and can be altered by triggering social comparison.
True or false: Self-esteem is the positivity of one's attitude towards oneself and can be altered by triggering social comparison.
Signup and view all the answers
True or false: The ideal self is a person's realistic appraisal of his/her qualities.
True or false: The ideal self is a person's realistic appraisal of his/her qualities.
Signup and view all the answers
True or false: Fantasy appeal is a self-induced shift in consciousness, often focusing on some unattainable or improbable goal.
True or false: Fantasy appeal is a self-induced shift in consciousness, often focusing on some unattainable or improbable goal.
Signup and view all the answers
True or false: The looking-glass self refers to the process of imagining the reaction of others towards oneself.
True or false: The looking-glass self refers to the process of imagining the reaction of others towards oneself.
Signup and view all the answers
True or false: Trait theory in marketing is problematic because there is a lack of agreement on which traits to measure.
True or false: Trait theory in marketing is problematic because there is a lack of agreement on which traits to measure.
Signup and view all the answers
True or false: Brand personality refers to the extent to which a consumer holds a strong favorable and unique association with a brand.
True or false: Brand personality refers to the extent to which a consumer holds a strong favorable and unique association with a brand.
Signup and view all the answers
True or false: Motivational research used in-depth interviews to uncover the unconscious forces behind a consumer's motivation.
True or false: Motivational research used in-depth interviews to uncover the unconscious forces behind a consumer's motivation.
Signup and view all the answers
True or false: Ernst Dichter founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces.
True or false: Ernst Dichter founded the Institute of Motivational Research and believed that product use was motivated by unconscious forces.
Signup and view all the answers
True or false: Carl Jung believed in the existence of the collective unconscious, which contains memories and impulses we are not aware of.
True or false: Carl Jung believed in the existence of the collective unconscious, which contains memories and impulses we are not aware of.
Signup and view all the answers
