17 Questions
What is voice branding made up of?
Intensity, inflection, rate, frequency, and quality
What is the technology that uses algorithms to evaluate voice features?
Voice biometrics
Which element of voice branding can negatively impact our voice brand in certain contexts?
Glottal fry
What does frequency determine in our voice?
Pitch, which can affect our perceived age and authority
What can help us train and improve our voice brand?
Exercise physiology and motor learning principles
What is the average rate of speech for a popular TED talk?
Between 160 and 175 words per minute
What is the negative impact of using up talking in speech?
It can make the speaker sound unsure of themselves
What is the danger of speaking too slowly?
It can make the speaker sound condescending
What is the impact of a high-pitched voice on a female speaker's perceived intelligence?
High-pitched voices make female speakers sound less intelligent
What is glottal fry and why is it mentioned in the text?
A social phenomenon in which upper middle-class white women speak in a creaky voice
What is the relationship between voice frequency and leadership positions?
Lower voice frequency is associated with higher leadership positions
What is the fifth parameter that is mentioned in the text as part of voice branding?
Quality
What is the reason for the drop in frequency of women's voices after 1960?
Women began to compete vocally with their male counterparts
What is the first element of voice branding discussed in the text?
Intensity
What is the job of a voice pathologist?
To evaluate and improve voice quality
What is the main message of the text?
Your voice is your calling card and the most important element of your personal brand
What is the difference between intensity and loudness?
Intensity is the perceptual correlate of loudness
Study Notes
The Importance of Voice Branding
- Our voice is a unique and authentic part of our personal brand.
- Voice branding is the most important element of personal branding, as it is how people perceive us.
- Voice branding is made up of five elements: intensity, inflection or intonation, rate, frequency, and quality.
- Intensity is measured in decibels and influences our perception of loudness.
- Inflection or intonation is the variation of pitch in speech that makes it interesting.
- Rate is the speed of speech and influences our perception of agitation or condescension.
- Frequency is measured in hertz and determines the pitch of our voice, which can affect our perceived age and authority.
- Quality refers to the clarity or hoarseness of our voice, and uniqueness is often valued in elite vocal performers.
- Glottal fry, a phenomenon popularized by some celebrities, is a pervasive element of voice quality that can negatively impact our voice brand in certain contexts.
- Voice biometrics is a technology that uses algorithms to evaluate voice features and can impact job opportunities.
- We can train and improve our voice brand using exercise physiology and motor learning principles.
- Maximizing our voice brand can empower us and help us create our ultimate personal brand.
Take this quiz to test your knowledge on the importance of voice branding and learn how to improve your own voice brand. Explore the five elements of voice branding, the impact of voice biometrics, and why glottal fry can negatively affect your brand. Discover how to train your voice using exercise physiology and motor learning principles to create your ultimate personal brand.
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