Sponsorship Activation Case Study: Brian Dawkins Retirement

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What was the main goal of the partnership activation tied to Brian Dawkins' retirement?

Achieve national media coverage

Focus on international fans

Engage 7 million regionally-based Eagles fans (correct)

Only engage the 70,000 fans inside Lincoln Financial Field

Which sports property was involved in the successful sponsorship activation for Brian Dawkins' retirement?

Golden State Warriors

New York Jets

Philadelphia Eagles (correct)

Los Angeles Lakers

What were the partners offering to engage fans beyond those present at Dawkins' retirement ceremony?

A movie premiere

A music concert

A golf tournament

A NASCAR race, an NFL Sunday Night Football Game, and a meet-and-greet with Dawkins (correct)

What did the partnership aim to achieve through using Brian Dawkins' image and positive affinity with Eagles fans?

Common goals related to sponsorship activation Signup and view all the answers

The partnership activation for Brian Dawkins' retirement included a NASCAR race.

True Signup and view all the answers

The partnership activation only aimed to engage the 70,000 fans present at Dawkins' retirement ceremony.

False Signup and view all the answers

The partnership activation tied to Brian Dawkins' retirement was not promoted extensively across various media modes.

False Signup and view all the answers

The case discussed in the text focuses on unsuccessful sponsorship activation strategies only.

False Signup and view all the answers

What was the main focus of the successful, multilayered sponsorship activation tied to Brian Dawkins' retirement?

Engaging a regional fan base beyond those present at the retirement ceremony Signup and view all the answers

What strategy was employed to market the partnership activation for Brian Dawkins' retirement?

Extensive promotion across various media channels Signup and view all the answers

What role did Marvel play in the partnership activation tied to Brian Dawkins' retirement?

Creating a unique weekend experience around Dawkins' retirement Signup and view all the answers

What distinguished the partnership activation for Brian Dawkins' retirement from others in terms of fan engagement?

Engaging 7 million regionally-based Eagles fans beyond event attendees Signup and view all the answers

What was one of the primary goals of the partnership activation for Brian Dawkins' retirement?

Engage 7 million regionally-based Eagles fans Signup and view all the answers

How did the partnership activation for Brian Dawkins' retirement involve Marvel?

Marvel helped create and promote a unique weekend event Signup and view all the answers

What was significant about the sponsorship activation for Brian Dawkins' retirement according to the text?

It involved multiple partners with common goals Signup and view all the answers

In what way was the activation ratio discussed in the text relevant to the case of Brian Dawkins' retirement?

It analyzed the effectiveness of engaging Eagles fans beyond the ceremony attendees Signup and view all the answers

Sponsorship Activation Case Study: Brian Dawkins Retirement

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Questions and Answers

What was the main goal of the partnership activation tied to Brian Dawkins' retirement?

Which sports property was involved in the successful sponsorship activation for Brian Dawkins' retirement?

What were the partners offering to engage fans beyond those present at Dawkins' retirement ceremony?

What did the partnership aim to achieve through using Brian Dawkins' image and positive affinity with Eagles fans?

The partnership activation for Brian Dawkins' retirement included a NASCAR race.

The partnership activation only aimed to engage the 70,000 fans present at Dawkins' retirement ceremony.

The partnership activation tied to Brian Dawkins' retirement was not promoted extensively across various media modes.

The case discussed in the text focuses on unsuccessful sponsorship activation strategies only.

What was the main focus of the successful, multilayered sponsorship activation tied to Brian Dawkins' retirement?

What strategy was employed to market the partnership activation for Brian Dawkins' retirement?

What role did Marvel play in the partnership activation tied to Brian Dawkins' retirement?

What distinguished the partnership activation for Brian Dawkins' retirement from others in terms of fan engagement?

What was one of the primary goals of the partnership activation for Brian Dawkins' retirement?

How did the partnership activation for Brian Dawkins' retirement involve Marvel?

What was significant about the sponsorship activation for Brian Dawkins' retirement according to the text?

In what way was the activation ratio discussed in the text relevant to the case of Brian Dawkins' retirement?

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