Podcast
Questions and Answers
What was the main goal of the partnership activation tied to Brian Dawkins' retirement?
What was the main goal of the partnership activation tied to Brian Dawkins' retirement?
- Achieve national media coverage
- Focus on international fans
- Engage 7 million regionally-based Eagles fans (correct)
- Only engage the 70,000 fans inside Lincoln Financial Field
Which sports property was involved in the successful sponsorship activation for Brian Dawkins' retirement?
Which sports property was involved in the successful sponsorship activation for Brian Dawkins' retirement?
- Golden State Warriors
- New York Jets
- Philadelphia Eagles (correct)
- Los Angeles Lakers
What were the partners offering to engage fans beyond those present at Dawkins' retirement ceremony?
What were the partners offering to engage fans beyond those present at Dawkins' retirement ceremony?
- A movie premiere
- A music concert
- A golf tournament
- A NASCAR race, an NFL Sunday Night Football Game, and a meet-and-greet with Dawkins (correct)
What did the partnership aim to achieve through using Brian Dawkins' image and positive affinity with Eagles fans?
What did the partnership aim to achieve through using Brian Dawkins' image and positive affinity with Eagles fans?
The partnership activation for Brian Dawkins' retirement included a NASCAR race.
The partnership activation for Brian Dawkins' retirement included a NASCAR race.
The partnership activation only aimed to engage the 70,000 fans present at Dawkins' retirement ceremony.
The partnership activation only aimed to engage the 70,000 fans present at Dawkins' retirement ceremony.
The partnership activation tied to Brian Dawkins' retirement was not promoted extensively across various media modes.
The partnership activation tied to Brian Dawkins' retirement was not promoted extensively across various media modes.
The case discussed in the text focuses on unsuccessful sponsorship activation strategies only.
The case discussed in the text focuses on unsuccessful sponsorship activation strategies only.
What was the main focus of the successful, multilayered sponsorship activation tied to Brian Dawkins' retirement?
What was the main focus of the successful, multilayered sponsorship activation tied to Brian Dawkins' retirement?
What strategy was employed to market the partnership activation for Brian Dawkins' retirement?
What strategy was employed to market the partnership activation for Brian Dawkins' retirement?
What role did Marvel play in the partnership activation tied to Brian Dawkins' retirement?
What role did Marvel play in the partnership activation tied to Brian Dawkins' retirement?
What distinguished the partnership activation for Brian Dawkins' retirement from others in terms of fan engagement?
What distinguished the partnership activation for Brian Dawkins' retirement from others in terms of fan engagement?
What was one of the primary goals of the partnership activation for Brian Dawkins' retirement?
What was one of the primary goals of the partnership activation for Brian Dawkins' retirement?
How did the partnership activation for Brian Dawkins' retirement involve Marvel?
How did the partnership activation for Brian Dawkins' retirement involve Marvel?
What was significant about the sponsorship activation for Brian Dawkins' retirement according to the text?
What was significant about the sponsorship activation for Brian Dawkins' retirement according to the text?
In what way was the activation ratio discussed in the text relevant to the case of Brian Dawkins' retirement?
In what way was the activation ratio discussed in the text relevant to the case of Brian Dawkins' retirement?
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