Podcast
Questions and Answers
What factor impacts the selectivity of lists used for advertising methods?
What factor impacts the selectivity of lists used for advertising methods?
- People's change of occupations
- Inaccuracy of the lists (correct)
- The ability to generate lists
- Computerization of lists
Which method has greatly improved the currency of lists and reduced the incidence of bad names?
Which method has greatly improved the currency of lists and reduced the incidence of bad names?
- Postal rates
- Online services
- Computerization (correct)
- Direct mail
In direct-response advertising, which method is unlikely to create a desirable mood, according to the text?
In direct-response advertising, which method is unlikely to create a desirable mood, according to the text?
- Postal rates
- Magazines
- Direct mail
- Online services (correct)
What is directly impacted as postal rates increase, according to the text?
What is directly impacted as postal rates increase, according to the text?
What is a disadvantage of direct marketing as mentioned in the text?
What is a disadvantage of direct marketing as mentioned in the text?
Why do some people have a negative perception of direct mail?
Why do some people have a negative perception of direct mail?
What contributes to the image that lower-priced products are marketed through direct-response ads on TV?
What contributes to the image that lower-priced products are marketed through direct-response ads on TV?
How many pieces of junk mail per week does the typical American receive, according to one study?
How many pieces of junk mail per week does the typical American receive, according to one study?
What has contributed to image problems for the direct-marketing industry?
What has contributed to image problems for the direct-marketing industry?
What is a common perception of telemarketing as mentioned in the text?
What is a common perception of telemarketing as mentioned in the text?
What factor has greatly improved the currency of lists and reduced the incidence of bad names?
What factor has greatly improved the currency of lists and reduced the incidence of bad names?
Which method is unlikely to create a desirable mood in direct-response advertising, according to the text?
Which method is unlikely to create a desirable mood in direct-response advertising, according to the text?
What is directly impacted as postal rates increase, according to the text?
What is directly impacted as postal rates increase, according to the text?
What contributes to the overall effectiveness of ads carried by magazines, according to the text?
What contributes to the overall effectiveness of ads carried by magazines, according to the text?
What is a common negative perception of direct mail as mentioned in the text?
What is a common negative perception of direct mail as mentioned in the text?
How many pieces of junk mail per week does the typical American receive, according to one study mentioned in the text?
How many pieces of junk mail per week does the typical American receive, according to one study mentioned in the text?
What is a common perception of telemarketing?
What is a common perception of telemarketing?
What has contributed to the image that lower-priced products are marketed through direct-response ads on TV?
What has contributed to the image that lower-priced products are marketed through direct-response ads on TV?
What has created image problems for the direct-marketing industry?
What has created image problems for the direct-marketing industry?
What advantage was cited for direct mail and telemarketing, according to the text?
What advantage was cited for direct mail and telemarketing, according to the text?
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