Disadvantages of Direct Marketing

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What factor impacts the selectivity of lists used for advertising methods?

People's change of occupations

Inaccuracy of the lists (correct)

The ability to generate lists

Computerization of lists

Which method has greatly improved the currency of lists and reduced the incidence of bad names?

Postal rates

Online services

Computerization (correct)

Direct mail

In direct-response advertising, which method is unlikely to create a desirable mood, according to the text?

Postal rates

Magazines

Direct mail

Online services (correct)

What is directly impacted as postal rates increase, according to the text?

Direct-mail profits Signup and view all the answers

What is a disadvantage of direct marketing as mentioned in the text?

Increased volume of mail being sent Signup and view all the answers

Why do some people have a negative perception of direct mail?

Because it promotes junk products Signup and view all the answers

What contributes to the image that lower-priced products are marketed through direct-response ads on TV?

Low-budget advertising Signup and view all the answers

How many pieces of junk mail per week does the typical American receive, according to one study?

14 Signup and view all the answers

What has contributed to image problems for the direct-marketing industry?

"Spam" or Internet junk mail Signup and view all the answers

What is a common perception of telemarketing as mentioned in the text?

It is found to be irritating to many consumers Signup and view all the answers

What factor has greatly improved the currency of lists and reduced the incidence of bad names?

Computerization Signup and view all the answers

Which method is unlikely to create a desirable mood in direct-response advertising, according to the text?

Online services Signup and view all the answers

What is directly impacted as postal rates increase, according to the text?

Rising costs Signup and view all the answers

What contributes to the overall effectiveness of ads carried by magazines, according to the text?

Mood creation Signup and view all the answers

What is a common negative perception of direct mail as mentioned in the text?

It is considered to promote junk products. Signup and view all the answers

How many pieces of junk mail per week does the typical American receive, according to one study mentioned in the text?

14 Signup and view all the answers

What is a common perception of telemarketing?

It is irritating to many consumers. Signup and view all the answers

What has contributed to the image that lower-priced products are marketed through direct-response ads on TV?

Low-budget ads for lower-priced products Signup and view all the answers

What has created image problems for the direct-marketing industry?

Other factors as mentioned in Ethical Perspective 14-2 Signup and view all the answers

What advantage was cited for direct mail and telemarketing, according to the text?

High accuracy in targeting potential customers specifically Signup and view all the answers

Disadvantages of Direct Marketing

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Questions and Answers

What factor impacts the selectivity of lists used for advertising methods?

Which method has greatly improved the currency of lists and reduced the incidence of bad names?

In direct-response advertising, which method is unlikely to create a desirable mood, according to the text?

What is directly impacted as postal rates increase, according to the text?

What is a disadvantage of direct marketing as mentioned in the text?

Why do some people have a negative perception of direct mail?

What contributes to the image that lower-priced products are marketed through direct-response ads on TV?

How many pieces of junk mail per week does the typical American receive, according to one study?

What has contributed to image problems for the direct-marketing industry?

What is a common perception of telemarketing as mentioned in the text?

What factor has greatly improved the currency of lists and reduced the incidence of bad names?

Which method is unlikely to create a desirable mood in direct-response advertising, according to the text?

What is directly impacted as postal rates increase, according to the text?

What contributes to the overall effectiveness of ads carried by magazines, according to the text?

What is a common negative perception of direct mail as mentioned in the text?

How many pieces of junk mail per week does the typical American receive, according to one study mentioned in the text?

What is a common perception of telemarketing?

What has contributed to the image that lower-priced products are marketed through direct-response ads on TV?

What has created image problems for the direct-marketing industry?

What advantage was cited for direct mail and telemarketing, according to the text?

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