Direct Marketing and Tap Forward Effect Quiz

To capture email addresses for data analysis

To create personalized messages through email and direct mail

To encourage consumers to share the brand's message on social media

To develop one-to-one communication and relationships with customers (correct)

Capturing email addresses

Opportunity to personalize messages (correct)

Growing importance of one-to-one communication

Ability to communicate fast

Understanding customer habits and needs (correct)

Capturing email addresses for data analysis

Growing importance of one-to-one communication

Encouraging brand loyalty through incentives

<p>Containing details and pictures of items for sale</p> Signup and view all the answers

<p>Response to mailings is usually rather low</p> Signup and view all the answers