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Questions and Answers
What is the main goal of direct marketing according to the text?
What is the main goal of direct marketing according to the text?
- To capture email addresses for data analysis
- To create personalized messages through email and direct mail
- To encourage consumers to share the brand's message on social media
- To develop one-to-one communication and relationships with customers (correct)
What is one advantage of direct mail mentioned in the text?
What is one advantage of direct mail mentioned in the text?
- Capturing email addresses
- Opportunity to personalize messages (correct)
- Growing importance of one-to-one communication
- Ability to communicate fast
What is the primary focus of direct marketing in relation to customer knowledge?
What is the primary focus of direct marketing in relation to customer knowledge?
- Understanding customer habits and needs (correct)
- Capturing email addresses for data analysis
- Growing importance of one-to-one communication
- Encouraging brand loyalty through incentives
What is the main characteristic of catalogues as described in the text?
What is the main characteristic of catalogues as described in the text?
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What is a disadvantage of direct mail mentioned in the text?
What is a disadvantage of direct mail mentioned in the text?
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