5 Questions
Which type of advertising involves manual insertion orders and request for proposals (RFP)?
Direct advertising
Which type of advertising uses an automated buying process and may not guarantee supply?
Programmatic advertising
What is the main difference between direct advertising and programmatic advertising?
Direct advertising uses a fixed CPM while programmatic advertising uses an auction system
What is the role of a Demand-side platform (DSP)?
To automate the buying of ads
What is the role of a Supply-side platform (SSP)?
To guarantee supply of ads
Test your knowledge on the difference between Direct Advertising and Programmatic Advertising in Amazon DSP. Learn about the manual insertion orders and RFPs of Direct Advertising, as well as the automated buying and selling process of Programmatic Advertising. Understand the guaranteed inventory, negotiated prices, and CPM in this quiz.
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