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Questions and Answers
Which type of advertising involves manual insertion orders and request for proposals (RFP)?
Which type of advertising involves manual insertion orders and request for proposals (RFP)?
- Supply-side platform (SSP)
- Demand-side platform (DSP)
- Direct advertising (correct)
- Programmatic advertising
Which type of advertising uses an automated buying process and may not guarantee supply?
Which type of advertising uses an automated buying process and may not guarantee supply?
- Direct advertising
- Demand-side platform (DSP)
- Supply-side platform (SSP)
- Programmatic advertising (correct)
What is the main difference between direct advertising and programmatic advertising?
What is the main difference between direct advertising and programmatic advertising?
- Direct advertising uses a fixed CPM while programmatic advertising uses an auction system (correct)
- Direct advertising uses an auction system while programmatic advertising uses a fixed CPM
- Direct advertising guarantees supply while programmatic advertising does not guarantee supply
- Direct advertising is automated while programmatic advertising is manual
What is the role of a Demand-side platform (DSP)?
What is the role of a Demand-side platform (DSP)?
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What is the role of a Supply-side platform (SSP)?
What is the role of a Supply-side platform (SSP)?
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