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Direct vs

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Questions and Answers

Which type of advertising involves manual insertion orders and request for proposals (RFP)?

Supply-side platform (SSP)

Demand-side platform (DSP)

Direct advertising (correct)

Programmatic advertising

Which type of advertising uses an automated buying process and may not guarantee supply?

Direct advertising

Demand-side platform (DSP)

Supply-side platform (SSP)

Programmatic advertising (correct)

What is the main difference between direct advertising and programmatic advertising?

Direct advertising uses a fixed CPM while programmatic advertising uses an auction system (correct)

Direct advertising uses an auction system while programmatic advertising uses a fixed CPM

Direct advertising guarantees supply while programmatic advertising does not guarantee supply

Direct advertising is automated while programmatic advertising is manual

What is the role of a Demand-side platform (DSP)?

<p>To automate the buying of ads</p> Signup and view all the answers

What is the role of a Supply-side platform (SSP)?

<p>To guarantee supply of ads</p> Signup and view all the answers

Direct vs

Choose a study mode

Podcast

Questions and Answers

Which type of advertising involves manual insertion orders and request for proposals (RFP)?

Which type of advertising uses an automated buying process and may not guarantee supply?

What is the main difference between direct advertising and programmatic advertising?

What is the role of a Demand-side platform (DSP)?

What is the role of a Supply-side platform (SSP)?

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