Digital Thinking and Innovation CT109-3-1
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Questions and Answers

Which of the following are examples of digital trends mentioned in the content? (Select all that apply)

  • Social Media
  • Big Data (correct)
  • Mobile Internet (correct)
  • Television Advertising
  • Kodak was successful in keeping up with digital technologies.

    False

    Define 'Prosumer Economy'.

    A prosumer economy is where consumers play a leading role and the demand chain is reshaped into the demand chain.

    ____ emphasizes using new thinking to interpret data with the help of the Internet.

    <p>Big Data</p> Signup and view all the answers

    Match the following digital trends with their main focus:

    <p>Cloud Computing = Environment that provides resources and services accessed via the Internet Software-Defined Anything = Identified as a technology with potential impact on enterprises Outsourcing and Crowdsourcing = Encourages consumers and users to take charge and pursue their goals Prosumer Economy = Consumer demand plays a leading role reshaped into the demand chain</p> Signup and view all the answers

    What is the cost per pencil for producing Pencil A, if $1000 is needed to produce 10 units?

    <p>$100</p> Signup and view all the answers

    To produce 50 units of Pencil A, the cost is $___

    <p>20</p> Signup and view all the answers

    Which of the following are included in the Digital Trends mentioned?

    <p>Focuses on changes in competitive landscape</p> Signup and view all the answers

    In the area of Digital Finance, which companies are mentioned as third-party payment companies bridging merchants and banks?

    <p>PayPal</p> Signup and view all the answers

    Study Notes

    Digitization of Businesses

    • Social media platforms have connected people worldwide, eliminating time and space barriers to communication
    • Examples of social media platforms with massive user bases:
      • Telegram: 400 million users
      • Sina Weibo: 500 million users
      • WeChat: 500 million users
      • Facebook: 1.2 billion users
      • WhatsApp: 1.6 billion users

    Impact of Digitization

    • The rapid evolution of digital technologies has led to a flood of information at virtually no cost
    • Promotes closer links between humans, things, and humans and things
    • Individuals, companies, industries, and countries will be affected by the digital revolution

    Kodak's Failure to Adapt

    • Kodak was the undisputed king of photographic film with a two-thirds global market share
    • Kodak created many "firsts" but failed to keep up with digital technologies
    • Examples of Kodaks's achievements:
      • It came out on top in the imaging and photographic film market
      • It created the world's first digital camera using a Charge Coupled Device (CCD)

    The Ever-Changing Digital Business World

    • The leaders in the digital age can easily fall behind
    • Examples of companies that have fallen:
      • Top 4 Tech giants Microsoft, Intel, HP, and Yahoo have been dethroned by Apple, Google, Amazon, and Facebook
      • Nokia and Blackberry ended up selling their assets
    • Market players are inspired by the Internet
    • Categories of digital trends:
      • Big data, cloud computing, mobile internet (focuses on changes in infrastructure)
      • Software-defined anything (focuses on changes in productivity)
      • Outsourcing and crowdsourcing (focuses on changes in production organization)
      • Prosumer economy (focuses on changes in forces of economic growth)
      • Long tail (focuses on changes in the competitive landscape)
      • Digital finance (focuses on changes in financial entities and technologies)
      • Collaboration (focuses on changes in operations models)

    Big Data

    • Big data emphasizes using new thinking to interpret data with the help of the Internet
    • Examples of companies that use big data:
      • Spotify uses Big Data Analytics to give informed music recommendations and suggestions
      • Amazon Prime uses big data to offer videos, music, and Kindle books

    Cloud Computing

    • Cloud computing provides resources and services accessed via the Internet
    • Characteristics of cloud computing:
      • Virtualized Computing Platform
      • Scalable use of computing resources
      • Pay-per-Use concept

    Mobile Internet

    • The mobile Internet is reshaping our lifestyle
    • Examples of mobile Internet usage:
      • Using Waze to navigate
      • Browsing news, reading novels, tweeting, playing games, or watching movies on mobile devices

    Software-Defined Anything

    • Software-defined anything is a growing trend towards disrupting traditional ways of thinking
    • Examples of companies that exemplify software-defined anything:
      • Amazon (the world's largest bookseller)
      • Netflix (largest video service by number of subscribers)
      • Apple's iTunes (dominant music company)

    Outsourcing and Crowdsourcing

    • Outsourcing: focus on what you do best and let others do the rest
    • Crowdsourcing: encourages consumers and users to take charge and pursue their goals
    • Examples of crowdsourcing:
      • DigitalGlobe's Tomnod initiative to locate a missing plane
      • Waze's map editing and updating
      • Applause's software testing and debugging
      • Wikipedia's crowdsourced knowledge base

    Prosumer Economy

    • The prosumer economy reshapes the supply chain into the demand chain
    • Characteristics of the prosumer economy:
      • Consumer demand plays a leading role
      • Individuals not only consume but also produce

    Long Tail

    • The long tail refers to the large number of products that sell in small quantities
    • Companies achieve economies of scale by increasing production and lowering costs
    • Example of economies of scale:
      • Reduction in per-unit cost of production when production volume increases

    DIGITAL FINANCE

    • •In traditional payment models, customers can’t gain access to the settlement systems of all banks given the cost and efficiency restrictions

      •Third-party payment companies integrate the gateway interfaces and build a bridge between numerous merchants and banks

      –PayPal

      –Alipay

      –Google Wallet

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    Description

    Explore the digitization of businesses and the latest digital trends, including big data, cloud computing, and mobile internet. Learn about software-defined anything, outsourcing, and crowdsourcing, and how they impact the economy.

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