Digital Technologies in Value Creation

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Questions and Answers

A solution must be technically and operationally viable to be considered feasible.

True (A)

Desirability refers to the financial sustainability of an innovation.

False (B)

Innovations that are desirable but not feasible can still reach the market.

False (B)

Aligning IT implementation with the organization's strategic goals is referred to as strategic alignment.

<p>True (A)</p> Signup and view all the answers

A viable innovation must generate sufficient returns to justify its development.

<p>True (A)</p> Signup and view all the answers

User benefits are irrelevant when focusing on the feasibility of a solution.

<p>False (B)</p> Signup and view all the answers

Projects that lack strategic alignment may still be successful.

<p>False (B)</p> Signup and view all the answers

Digital technologies have no significant impact on customer experiences.

<p>False (B)</p> Signup and view all the answers

Bo Edvardsson highlights the importance of digital tools in value creation processes.

<p>True (A)</p> Signup and view all the answers

Addressing desirability, feasibility, and viability is key to maximizing innovation potential.

<p>True (A)</p> Signup and view all the answers

Mele et al. focus solely on technological decisions without considering actor interactions.

<p>False (B)</p> Signup and view all the answers

The integration of digital technologies allows organizations to shift from predictive to reactive strategies.

<p>False (B)</p> Signup and view all the answers

Blockchain and cloud computing contribute to transparency and security in value creation networks.

<p>True (A)</p> Signup and view all the answers

Smart processes can only respond to internal company changes, not external factors.

<p>False (B)</p> Signup and view all the answers

Adopting new routines involves integrating digital tools into workflows.

<p>True (A)</p> Signup and view all the answers

The relationship perspective in value creation disregards continuous interactions among actors.

<p>False (B)</p> Signup and view all the answers

Real-time access to accurate data enables inconsistent customer interactions across channels.

<p>False (B)</p> Signup and view all the answers

Integration supports scalable operations and adoption of technologies like AI and IoT.

<p>True (A)</p> Signup and view all the answers

Managers do not play a significant role in navigating changes introduced by digital transformation.

<p>False (B)</p> Signup and view all the answers

Change management expertise involves ignoring employee concerns during digital transformation.

<p>False (B)</p> Signup and view all the answers

Investing in training programs is essential for bridging skill gaps during digital transformation.

<p>True (A)</p> Signup and view all the answers

Establishing KPIs tied to digitalization goals allows for better tracking of progress.

<p>True (A)</p> Signup and view all the answers

Cross-functional collaboration is discouraged in digital initiatives according to modern management strategies.

<p>False (B)</p> Signup and view all the answers

The importance of technical expertise is negligible in achieving meaningful digital transformation.

<p>False (B)</p> Signup and view all the answers

Effective stakeholder dialogues primarily involve a single stakeholder perspective.

<p>False (B)</p> Signup and view all the answers

Transparency and trust in stakeholder engagement lead to constructive discussions.

<p>True (A)</p> Signup and view all the answers

Incorporating sustainability goals into business operations can include reducing carbon emissions.

<p>True (A)</p> Signup and view all the answers

Digital technologies only pose opportunities for ethical decision-making.

<p>False (B)</p> Signup and view all the answers

Continuous feedback loops in stakeholder engagement are unnecessary for decision relevancy.

<p>False (B)</p> Signup and view all the answers

Aligning business practices with societal values is a significant benefit of stakeholder engagement.

<p>True (A)</p> Signup and view all the answers

Machine learning systems can eliminate all instances of bias in decision-making.

<p>False (B)</p> Signup and view all the answers

Embedding ethical considerations into technology design can help mitigate ethical challenges.

<p>True (A)</p> Signup and view all the answers

Corporate values have no impact on an organization's strategies and operations.

<p>False (B)</p> Signup and view all the answers

The use of IoT and data analytics contributes to optimizing resource use and reducing waste.

<p>True (A)</p> Signup and view all the answers

Ethical values in business assist in navigating issues like environmental impact and human rights.

<p>True (A)</p> Signup and view all the answers

Incorporating sustainability goals into business operations is an example of ethical practices.

<p>True (A)</p> Signup and view all the answers

Balancing profitability with environmental and social responsibilities is a key aspect of business ethics.

<p>True (A)</p> Signup and view all the answers

Stakeholder engagement is irrelevant for risk mitigation in businesses.

<p>False (B)</p> Signup and view all the answers

Moral delegation refers to increased individual accountability when using technology in decision-making.

<p>False (B)</p> Signup and view all the answers

Ethical labor practices and supply chain transparency are not considered important in corporate ethical practices.

<p>False (B)</p> Signup and view all the answers

Businesses should ensure that digitalization efforts do not worsen inequalities or exploit vulnerable populations.

<p>True (A)</p> Signup and view all the answers

Embedding ethics into strategy involves reflecting ethical values and sustainability goals in operational decisions.

<p>True (A)</p> Signup and view all the answers

Regular training on sustainability and ethics is unnecessary for employees to align with organizational values.

<p>False (B)</p> Signup and view all the answers

Leaders are encouraged to act unethically to foster a culture of accountability and trust.

<p>False (B)</p> Signup and view all the answers

Organizations should prioritize stakeholder welfare over short-term gains.

<p>True (A)</p> Signup and view all the answers

Digital technologies eliminate the need for ethical considerations in their application.

<p>False (B)</p> Signup and view all the answers

The CEO should establish a clear vision for the D2C initiative that aligns with the firm's goals.

<p>True (A)</p> Signup and view all the answers

Key managerial roles have no specific responsibilities in tailoring strategies for the e-Commerce D2C initiative.

<p>False (B)</p> Signup and view all the answers

Flashcards

Digital technologies' role in value creation

Digital technologies help businesses change business processes to be more valuable. This includes automating tasks, linking different systems, and using data in real-time.

Smart processes

Processes that can react quickly to changes, customer needs, and new situations in the market.

Value-creating processes and routines

Ways organizations produce value. Digital technology makes these processes smart and adaptable.

Actor-to-actor (A2A) interactions

Relationships and interactions among people like customers, companies, and others who all work together to make something valuable.

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Adopting new routines

Mixing technology with existing routines. This may cause new procedures to be created for leveraging the technology's skills.

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Artificial intelligence (AI)

Computer systems that can "think" and act like humans, allowing for more useful predictions.

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Machine Learning

The ability for computers to learn from information and improve their performance without being explicitly programmed.

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Internet of Things (IoT)

Connecting devices to the internet allowing them to share information and improve how something works.

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Desirability (Innovation)

Innovation addresses a real user need and provides meaningful benefits, ensuring solution resonates with target audience and drives adoption.

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Feasibility (Innovation)

Solution must be technically and operationally viable, meaning firm has the capabilities and resources to develop and deliver it.

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Viability (Innovation)

Innovation must be financially sustainable, generating enough return to justify its development and scaling.

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Strategic Alignment (Digital Implementation)

IT implementation aligns with the organization's overall strategic goals and objectives.

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Needs Analysis (Digital Implementation)

Thorough analysis to define how technology supports business goals.

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Leadership Buy-in (Digital Implementation)

Ensuring support from leadership to maintain focus on strategic objectives during project.

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Metrics (Digital Implementation)

Tools used to evaluate a project's alignment with business outcomes.

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Digital Business Implementation Failure Rate

High failure rate, historically, in implementing IT and digital technologies.

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Business Ethics

Principles and standards governing behavior in the professional sphere, encompassing fairness in dealings and balancing profitability with responsibility.

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Individual Ethical Decision-Making

How personal values influence choices in professional settings.

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Sustainability Goals

Objectives to reduce environmental impact, conserve resources, and promote social responsibility in business operations.

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Ethical Labor Practices

Treating employees fairly, ensuring safe working conditions, and promoting diversity and inclusion.

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Supply Chain Transparency

Openly disclosing the origin and production processes of goods, promoting accountability and ethical sourcing.

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Algorithmic Bias

When artificial intelligence systems perpetuate existing biases, leading to unfair or discriminatory outcomes.

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Privacy Concerns

Ethical issues surrounding the collection, storage, and use of personal data by digital technologies.

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Moral Delegation

Relying on technology for decision-making, potentially reducing individual responsibility.

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Real-time Access to Data

Having up-to-the-minute information readily available, which allows for personalized and consistent customer interaction across multiple channels.

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Scalability and Innovation

Integration enables businesses to easily adapt to increased customer demand and adopt new technologies like AI and IoT, promoting long-term growth.

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Change Management Expertise

Managers must guide employees through the transition to new digital technologies, addressing concerns, fostering engagement, and building a culture of innovation.

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Skill Development

Training programs are essential to ensure employees have the necessary skills to utilize new digital tools and workflows effectively.

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Cross-Functional Collaboration

Breaking down departmental barriers and encouraging teams to work together on digital initiatives is crucial for success.

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Performance Measurement

Establishing clear KPIs tied to digital goals helps managers track progress, demonstrate value, and make data-driven adjustments.

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Digital Transformation: A Multifaceted Journey

Transforming a business digitally involves many different aspects, from strategy and leadership to system integration and process optimization, all requiring careful consideration and execution.

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Strategic Alignment and Leadership

Digital transformation requires strong leadership to define a clear vision, align all stakeholders, and ensure effective implementation.

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Stakeholder Engagement

The process of involving different parties (customers, employees, investors, etc.) in decision-making to ensure shared values, mitigate risks, and foster innovation.

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Multi-Stakeholder Participation

Including diverse groups in discussions, like customers, employees, investors, and communities, to gather different viewpoints.

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Transparency and Trust

Open and honest communication builds trust, allowing for open discussions and long-term partnerships.

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Continuous Feedback Loops

Ongoing interaction where stakeholder concerns are addressed regularly, ensuring decisions remain relevant.

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Corporate Values

Fundamental principles that guide a company's actions, like respect, responsibility, and sustainability.

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Ethical Values in Business

Principles ensuring companies prioritize fairness, transparency, and accountability in their dealings.

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Corporate Social Responsibility (CSR)

Integrating sustainability and ethical practices into business models, reflecting a company's commitment to social good.

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Ethical Digitalization

Ensuring that digital technologies are used in a way that is fair, equitable, and does not harm vulnerable populations.

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Sustainability and Ethics Integration

Combining ethical principles and environmental responsibility into a company's core strategies and operations.

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Embedding Ethics in Strategy

Making sure ethical values are a key part of a company's plans and decisions.

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Training and Awareness for Ethics

Providing employees with the knowledge and skills to make ethical choices within their work.

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Ethical Leadership for Sustainability

Leaders setting a positive example of ethical behavior, encouraging accountability and trust.

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Stakeholder-Centric Approach

Putting the needs and well-being of everyone involved in the business before short-term profits.

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D2C Initiative Vision

A clear roadmap for how a direct-to-consumer (D2C) strategy aligns with a company's values and goals.

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Recommendations for CEOs in D2C

Specific advice for company leaders on how to successfully implement a D2C strategy, focusing on vision, strategy, and ethical considerations.

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Study Notes

Digital Technologies in Value Creation

  • Digital technologies are pivotal in reshaping business processes and value creation
  • Integration of these technologies enables creation of smart, adaptive, and efficient routines
  • Digital tools improve customer experiences and drive innovation
  • Digital technologies reimagine how organizations create and deliver value
  • Automation, optimization of processes, integration of systems, and real-time data analytics are enabled
  • AI, machine learning, and IoT allow organizations to transition from reactive to predictive strategies
  • Smart processes adapt to environmental changes, customer preference and market demands
  • Blockchain and cloud computing support transparency, security, and scalability in value creation networks

Actor-to-Actor Perspective in Value Co-Creation

  • Digital technologies are situated within the context of relationships
  • Value creation is inherently relational, involving continuous interactions among actors like customers, organizations and stakeholders
  • Adoption of digital tools is a strategic and relational, not merely technological decision
  • Digital tools affect how actors collaborate and co-create value

Adopting New Routines

  • Digital tools are incorporated into workflows and new routines are developed that leverage their capabilities
  • Effective adoption necessitates alignment between technology capabilities and actors' goals
  • Co-innovation is a key process, where actors collaborate to identify the most effective applications of technology

Adjusting Routines for Co-Creation

  • Digital tools necessitate adjustments to existing routines
  • Adjustments are relational processes that involve negotiation, feedback and refined workflows
  • Usage of customer insights derived from data analytics is an example
  • Tailored services for deeper customer engagement and satisfaction are developed

Maintaining Routines Through Continuous Interaction

  • Value co-creation routines require ongoing collaboration and adaptation
  • Trust, shared knowledge, and mutual commitment among actors are crucial
  • Digital technologies facilitate seamless communication and data sharing
  • Cloud-based systems ensure all actors have access to updated information, fostering transparency and alignment

Integration of Technology and Relationships

  • Digital technologies are not standalone solutions; their effectiveness hinges on their integration with actor networks
  • Effectiveness of digital technologies depends on how they are integrated into actor networks

Dynamic Nature of Value Co-Creation

  • Value co-creation is an iterative and evolving continuous improvement process
  • Technologies enable continuous improvement but success depends on actors' ability to adapt and align interactions with the evolving routines

Empowerment Through Digital Tools

  • Digital technologies empower actors by providing access to real-time data, predictive analytics, and interactive platforms
  • Tools enhance decision-making, foster innovation, and strengthen relationships

Challenges in Adoption and Adjustment

  • The adoption and adjustment of digital tools face obstacles like resistance to change, skill gaps, and misalignment of objectives among actors
  • Fostering a culture of collaboration and learning to address these challenges is crucial

Desirability, Feasibility and Viability

  • Innovation must address real user needs and provide benefits
  • Solution needs to be technically and operationally viable
  • Innovation must be financially sustainable and profitable

Key Knowledge Contributions

  • Understanding the integration of technology and relationships
  • Value co-creation has a dynamic nature
  • Digital tools empower actors, and make them more efficient and productive
  • Challenges in adoption and adjustment of digital tools must be addressed

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