Paid Media Session 13

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What is the main objective of the Roku Summer Campaign mentioned in the text?

Increasing brand consideration

Generating direct sales through quick commerce

Enhancing brand recall

Boosting brand awareness and demand creation (correct)

Which channel is NOT part of the Omnichannel Full Funnel media plan as described in the text?

Wine&Spirits Special Shops

Sponsorship (correct)

Bricks&Clicks

Quick Commerce

What type of media is primarily associated with 'CONVERSION' in the Ful Funnel Omnichannel approach?

Online Video and Search (correct)

Influencers & Sampling

Social Media and PR

Newsletters and Strategic Partnerships

Where does brand trial and sales primarily take place in the Omnichannel Full Funnel media plan?

Events and on-trade experience (D) Signup and view all the answers

Which type of media is crucial for enhancing brand consideration and interest in the Consistent Creative Idea phase of the eComm channel?

Search advertising (B) Signup and view all the answers

What is the main focus of Push Media according to the information provided in the text?

Brand awareness and visibility (B) Signup and view all the answers

What are the key KPIs for the Awareness and Consideration phases?

Reach and Frequency (A) Signup and view all the answers

Which audience interests are mentioned for the Awareness and Consideration phases?

Gin/Cocktail lovers and Japanese culture lovers (A) Signup and view all the answers

What is the main objective of using Brand Experience as a halo effect in the context provided?

To increase visibility of certain bars and restaurants (B) Signup and view all the answers

Which platform is mentioned for launching customizable campaigns to individual partner locations?

Tiger Pistol (B) Signup and view all the answers

What type of data is used in CRM database building for the event?

1st party data capture (C) Signup and view all the answers

Which content focus is highlighted for the Perfect Serve Cocktail Menu?

On Trade visibility (D) Signup and view all the answers

What is the primary objective of the Roku Summer Experience campaign?

Increase brand awareness and visibility (B) Signup and view all the answers

Which cities are targeted for the Roku Summer Experience activation?

Madrid and Barcelona (C) Signup and view all the answers

What is the primary target audience for the Roku Summer Experience campaign?

Men and women between 25-45 years old (B) Signup and view all the answers

What is the main focus of the content for the Roku Summer Experience campaign?

Brand heritage and perfect serve (B) Signup and view all the answers

Which media channel is identified as a key component for promoting the brand experience?

Meta (Facebook/Instagram) (C) Signup and view all the answers

What is the primary goal of the "No dead ends and full data flow between channels" strategy?

Ensure seamless customer journey across channels (B) Signup and view all the answers

What is the main focus of the presentation?

Omnichannel full funnel media plan for spirit brands (A) Signup and view all the answers

Which of the following is NOT mentioned as part of the presenter's professional experience?

Implementing social media marketing campaigns for FMCG brands (C) Signup and view all the answers

What is the purpose of the 'Business case: Omnichannel Full Funnel Media Plan Simulation – Roku Gin' section?

To provide an example of a successful omnichannel media plan (D) Signup and view all the answers

Based on the content, what can be inferred about advertising restrictions for spirit brands?

Advertising restrictions for spirit brands are not explicitly mentioned (B) Signup and view all the answers

Which of the following statements is true based on the information provided?

The presenter is currently responsible for paid media plans in EMEA and SA regions (A) Signup and view all the answers

What can be inferred about the potential advertising channels for spirit brands based on the agenda?

Spirit brands utilize a diverse range of digital channels for advertising (D) Signup and view all the answers

What is the main purpose of the Amazon DSP (Demand-Side Platform) in the context of this eCommerce media strategy?

To programmatically buy ads to reach new and existing audiences on and off Amazon (C) Signup and view all the answers

Which of the following is NOT mentioned as a target audience for the Roku Summer eCommerce campaign?

Craft beer enthusiasts (A) Signup and view all the answers

What is the primary content focus for the Amazon DSP campaigns mentioned in the strategy?

Product tasting notes and pure product-oriented content (B) Signup and view all the answers

Which of the following is NOT mentioned as a targeting option for the Amazon DSP campaigns?

Contextual targeting based on browsing behavior (A) Signup and view all the answers

What is the main buying model mentioned for the Amazon DSP campaigns?

Cost per thousand impressions (CPM) (B) Signup and view all the answers

According to the strategy, what time period is permitted for retargeting campaigns on Amazon DSP?

12:00 PM to 5:00 AM (A) Signup and view all the answers