30 Questions
What is the main objective of the Roku Summer Campaign mentioned in the text?
Boosting brand awareness and demand creation
Which channel is NOT part of the Omnichannel Full Funnel media plan as described in the text?
Sponsorship
What type of media is primarily associated with 'CONVERSION' in the Ful Funnel Omnichannel approach?
Online Video and Search
Where does brand trial and sales primarily take place in the Omnichannel Full Funnel media plan?
Events and on-trade experience
Which type of media is crucial for enhancing brand consideration and interest in the Consistent Creative Idea phase of the eComm channel?
Search advertising
What is the main focus of Push Media according to the information provided in the text?
Brand awareness and visibility
What are the key KPIs for the Awareness and Consideration phases?
Reach and Frequency
Which audience interests are mentioned for the Awareness and Consideration phases?
Gin/Cocktail lovers and Japanese culture lovers
What is the main objective of using Brand Experience as a halo effect in the context provided?
To increase visibility of certain bars and restaurants
Which platform is mentioned for launching customizable campaigns to individual partner locations?
Tiger Pistol
What type of data is used in CRM database building for the event?
1st party data capture
Which content focus is highlighted for the Perfect Serve Cocktail Menu?
On Trade visibility
What is the primary objective of the Roku Summer Experience campaign?
Increase brand awareness and visibility
Which cities are targeted for the Roku Summer Experience activation?
Madrid and Barcelona
What is the primary target audience for the Roku Summer Experience campaign?
Men and women between 25-45 years old
What is the main focus of the content for the Roku Summer Experience campaign?
Brand heritage and perfect serve
Which media channel is identified as a key component for promoting the brand experience?
Meta (Facebook/Instagram)
What is the primary goal of the "No dead ends and full data flow between channels" strategy?
Ensure seamless customer journey across channels
What is the main focus of the presentation?
Omnichannel full funnel media plan for spirit brands
Which of the following is NOT mentioned as part of the presenter's professional experience?
Implementing social media marketing campaigns for FMCG brands
What is the purpose of the 'Business case: Omnichannel Full Funnel Media Plan Simulation – Roku Gin' section?
To provide an example of a successful omnichannel media plan
Based on the content, what can be inferred about advertising restrictions for spirit brands?
Advertising restrictions for spirit brands are not explicitly mentioned
Which of the following statements is true based on the information provided?
The presenter is currently responsible for paid media plans in EMEA and SA regions
What can be inferred about the potential advertising channels for spirit brands based on the agenda?
Spirit brands utilize a diverse range of digital channels for advertising
What is the main purpose of the Amazon DSP (Demand-Side Platform) in the context of this eCommerce media strategy?
To programmatically buy ads to reach new and existing audiences on and off Amazon
Which of the following is NOT mentioned as a target audience for the Roku Summer eCommerce campaign?
Craft beer enthusiasts
What is the primary content focus for the Amazon DSP campaigns mentioned in the strategy?
Product tasting notes and pure product-oriented content
Which of the following is NOT mentioned as a targeting option for the Amazon DSP campaigns?
Contextual targeting based on browsing behavior
What is the main buying model mentioned for the Amazon DSP campaigns?
Cost per thousand impressions (CPM)
According to the strategy, what time period is permitted for retargeting campaigns on Amazon DSP?
12:00 PM to 5:00 AM
Test your knowledge on digital media strategy in a spirit company with a focus on content, UX, SEO, and paid media strategy. Learn from the professional experience of Alyona Dvornikova, a digital marketing enthusiast with over 10 years of experience in ecommerce and digital media.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
