6 Questions
What is content strategy?
The high-level planning, execution, promotion, and on-going management of the content lifecycle to support key business initiatives
What are the components of distribution?
Audience, Content, Content strategy
What is the purpose of conducting a content audit and gap analysis?
To identify areas of opportunity and improvement in existing content
What are some examples of macro data about audiences?
Age, sex, location, socioeconomic status
What is the difference between macro and micro data sets about audiences?
Micro data sets are based on life and career stages, while macro data sets are based on basic demographic information
What is the benefit of using micro data sets for audience targeting?
It provides deeper targeting options based on life and career stages
Take this quiz to test your knowledge on media convergence and digital media production. Learn about the evolution of media creation, how to grow your audience, and the components of distribution. Test your understanding of audience analysis, content strategy, and the importance of promoting your content. This quiz is perfect for anyone who wants to enhance their skills in media and digital marketing.
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