Media Convergence and Digital Media Production Quiz

The execution of a social media production cycle

The high-level planning, execution, promotion, and on-going management of the content lifecycle to support key business initiatives (correct)

The creation of long-format content

The process of conducting audience analysis

Audience analysis, Content, Content strategy

Audience, Content, Social media production cycle

Audience, Content, Content strategy (correct)

Audience analysis, Content, Social media production cycle

To map content needs throughout the customer journey

To establish content goals

To define audience segments and buyer personas

To identify areas of opportunity and improvement in existing content (correct)

<p>Age, sex, location, socioeconomic status</p> Signup and view all the answers

<p>Micro data sets are based on life and career stages, while macro data sets are based on basic demographic information</p> Signup and view all the answers

<p>It provides deeper targeting options based on life and career stages</p> Signup and view all the answers