Media Convergence and Digital Media Production Quiz
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Questions and Answers

What is content strategy?

  • The execution of a social media production cycle
  • The high-level planning, execution, promotion, and on-going management of the content lifecycle to support key business initiatives (correct)
  • The creation of long-format content
  • The process of conducting audience analysis
  • What are the components of distribution?

  • Audience analysis, Content, Content strategy
  • Audience, Content, Social media production cycle
  • Audience, Content, Content strategy (correct)
  • Audience analysis, Content, Social media production cycle
  • What is the purpose of conducting a content audit and gap analysis?

  • To map content needs throughout the customer journey
  • To establish content goals
  • To define audience segments and buyer personas
  • To identify areas of opportunity and improvement in existing content (correct)
  • What are some examples of macro data about audiences?

    <p>Age, sex, location, socioeconomic status</p> Signup and view all the answers

    What is the difference between macro and micro data sets about audiences?

    <p>Micro data sets are based on life and career stages, while macro data sets are based on basic demographic information</p> Signup and view all the answers

    What is the benefit of using micro data sets for audience targeting?

    <p>It provides deeper targeting options based on life and career stages</p> Signup and view all the answers

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