Media Convergence and Digital Media Production Quiz

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Questions and Answers

What is content strategy?

The execution of a social media production cycle
The high-level planning, execution, promotion, and on-going management of the content lifecycle to support key business initiatives (correct)
The creation of long-format content
The process of conducting audience analysis

What are the components of distribution?

Audience analysis, Content, Content strategy
Audience, Content, Social media production cycle
Audience, Content, Content strategy (correct)
Audience analysis, Content, Social media production cycle

What is the purpose of conducting a content audit and gap analysis?

To map content needs throughout the customer journey
To establish content goals
To define audience segments and buyer personas
To identify areas of opportunity and improvement in existing content (correct)

What are some examples of macro data about audiences?

Age, sex, location, socioeconomic status (C) Signup and view all the answers

What is the difference between macro and micro data sets about audiences?

Micro data sets are based on life and career stages, while macro data sets are based on basic demographic information (B) Signup and view all the answers