Digital Media & Democratization

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Questions and Answers

Since the rise of commercial media industries, there have been hopes that various new communication technologies would ______ the media.

democratize

Following the Second World War, computers were viewed as holding ______ hopes due to their vast storage and processing capacities, which could democratize knowledge.

utopian

Theories and predictions pointed towards transitions into 'the information society' or 'the knowledge economy', aiming to open up media production to greater ______ control.

democratic

By the middle of the twentieth century, media industries in industrialized countries were mainly dominated by large state-owned organizations, private companies, and ______ ______.

<p>public corporations</p> Signup and view all the answers

A market system of media production relies on the idea that profits are achieved by 'giving people what they wanted', suggesting a ______-based system encourages satisfaction of desires.

<p>profit</p> Signup and view all the answers

Organizations representing citizens, workers, and marginalized groups created alternative systems, leading to networks of media termed 'independent', 'alternative', 'radical', and '______'.

<p>underground</p> Signup and view all the answers

[Blank] is underpinning modern systems of wealth accumulation and was depended on by growing media industries of the twentieth century.

<p>property</p> Signup and view all the answers

Though originally meant to protect creators, ______ rights came to be owned by large businesses that lobbied for increased scope and duration of copyright.

<p>most</p> Signup and view all the answers

While copyright law and practice enabled media industry growth, it was hardly democratic, protecting corporate owners more than ______ or ______.

<p>creators users</p> Signup and view all the answers

In centralized media systems of the late twentieth century, a relatively small number of media producers and celebrities could command enormous degrees of ______ and ______.

<p>attention wealth</p> Signup and view all the answers

Companies are highly incentivized to control marketing and publicity so audiences spend money or time on a product, often leading to ______ ______.

<p>vertical integration</p> Signup and view all the answers

To combat unpredictability of product success, companies create lots of product, trialing them to the public while hoping the less publicized find an ______.

<p>audience</p> Signup and view all the answers

To differentiate products from abundance, larger firms devote resources to creating '______' products, with high budgets for recognizable star talent and promotion.

<p>blockbuster</p> Signup and view all the answers

The '______' syndrome describes how big corporations exercise and maintain their power in the media industries.

<p>blockbuster</p> Signup and view all the answers

The development of digital networks initially led to erosion of media industry revenues, but there was a limited challenge to ______ and ______ systems.

<p>copyright labor</p> Signup and view all the answers

The belief as a means of media democratization through digitalization have generally not been ______.

<p>realized</p> Signup and view all the answers

The rise of '- content' is one of the developments of digital networks in the context of marketization.

<p>user generated</p> Signup and view all the answers

Organizations invest too much hope in technology, failing to engage with other economic, political, and cultural factors because it was a case of ______ commentators.

<p>optimistic</p> Signup and view all the answers

Only by challenging the main ways media industries are owned and controlled are we likely to see major improvement in how they represent and ______ the world.

<p>mediate</p> Signup and view all the answers

One of the four major characteristics of media industries in the 20th century is the mix of ______ and private ownership, leading to the rise of corporations.

<p>state</p> Signup and view all the answers

People's desires exist in complex relation to their ______ and their ______-being in media market systems.

<p>needs well</p> Signup and view all the answers

Public corporations are known as businesses whose ownership shares were listed on ______ ______, and therefore in principle open for anyone to buy.

<p>stock exchanges</p> Signup and view all the answers

Systems that mixed state, private and public ownership, and control sometimes created many media products that were entertaining, informative, and ______.

<p>enriching</p> Signup and view all the answers

Continuing power of corporations include a new set of ______ giants when speaking of the development of digital networks.

<p>IT</p> Signup and view all the answers

Media ______ by the few, distributed to the many, is one of the four major characteristics of media industries in the 20th century.

<p>production</p> Signup and view all the answers

Flashcards

Democratizing Media

The idea that new communication technologies would make media more democratic.

Computers Post WWII

Vast storage and processing capabilities making information accessible, cheap, and convenient for many.

Information/Knowledge Society

Phases of society focused on information and knowledge as primary resources.

Media Ownership in the 20th Century

Large, state-owned, state-funded, private, and public corporations.

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Public Corporations

Businesses whose shares are listed on stock exchanges, open for anyone to buy.

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Mixed Media Systems

Media systems mixing state, private, and public ownership.

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Profit-Based Media Rationale

The idea that profit-based media systems give people what they want.

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Alternative Media

Networks of media created by citizens, workers, and marginalized groups.

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Copyright Importance

Legal rights protecting creators' works and media wealth accumulation.

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Centralized Media Systems

Media production controlled by few but distributed to many.

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Media Marketing Control

Incentive to control marketing so audiences spend money/time on media products.

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Vertical Integration

Large firms gaining control over distribution, circulation, and production.

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Overproduction

Creating lots of media products, hoping some will succeed.

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Blockbuster Products

Larger firms creating 'blockbuster' products for revenue and attention.

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Blockbuster Syndrome

Dominant way big corporations exercise and maintain their power.

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Marketization Consequences

Initial decline in media revenue and user-generated content.

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User-Generated Content

Content made by the public rather than media professionals.

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Digitalization Hopes

Digitalization hopes for media democratization have generally NOT been realized.

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Study Notes

  • The role of digital communication technologies in democratizing media industries is examined.

New Media Technologies

  • Since the rise of commercial media in the late 19th and early 20th centuries, there have been hopes that new communication technologies would democratize media.
  • Following World War II, computers were viewed as a new basis for utopian hopes due to their storage and processing capabilities, potentially making information accessible and democratizing knowledge.
  • This spurred theories and predictions about transitions towards 'the information society' or 'the knowledge economy,' opening up media production to greater democratic control.

Media Industries in the 20th Century: Four Characteristics

  • Mix of state and private ownership and the rise of corporations was significant.
  • By the mid-20th century, media industries in industrialized countries were dominated by state-owned/funded organizations, private companies, and public corporations.
  • Private companies were often family- or wealthy individual-controlled.
  • Public corporations were businesses with ownership shares listed on stock exchanges.
  • Mixed ownership systems sometimes created both enriching media and media driven by commercial intent.
  • The market system of media production's justification rested on satisfying people's desires through profit.
  • What people want is, to some extent, shaped by communication media.
  • People's desires are complexly related to their needs and well-being.
  • Organizations representing citizens, workers, and marginalized groups created alternative media networks termed 'independent', 'alternative', 'radical', and 'underground'.
  • Copyright became important, leading to poor compensation and inequalities for media workers.
  • The growing media industries of the 20th century depended on intellectual property systems, especially copyright, which underpins modern wealth accumulation systems.
  • Originally, copyright was meant to protect creators, but rights were owned by large businesses.
  • These businesses lobbied governments to expand copyright scope/duration and monitor infringements.
  • Copyright law and practice enabled the media industries' growth but protected corporate owners more than creators or users.
  • Media production by the few, distributed to the many was common.
  • Centralized media systems allowed relatively few media producers and celebrities to command attention and wealth.
  • There's a huge incentive for companies to control media products' marketing and publicity.
  • This leads to vertical integration, where large firms control distribution/circulation and production.
  • Overproduction and blockbusters became prominent.
  • Companies created lots of products due to difficulty in predicting success, hoping less publicized ones find an audience.
  • Overproduction of media goods resulted in abundance.
  • Larger firms create 'blockbuster' products, dedicating resources and high budgets for recognizable talent and promotion.
  • The blockbuster syndrome allows big corporations to exercise and maintain their power.

Development of Digital Networks in the Context of Marketization

  • Four Consequences:
  • Initial erosion of media industry revenues but limited challenge to copyright and labour systems.
  • Rise of 'user-generated content'.
  • Continuing power of corporations, including new IT giants.
  • Continuation of the blockbuster and few-to-many system.

Conclusion

  • Hopes invested in digitalization as media democratization have generally not been realized.
  • Optimistic commentators placed too much hope in technology, failing to engage with economic, political and cultural factors.
  • Major improvements in media representation and mediation require challenging media industry ownership and control.

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