5 Questions
What type of media involves organic exposure gained through word of mouth, social shares, and media coverage?
Earned Media
Which type of media allows for direct communication with the audience and is entirely managed by the brand?
Owned Media
Which type of media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI)?
Paid Media
What does the digital sales funnel outline?
Stages a potential customer goes through from awareness to conversion
Which type of media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads?
Paid Media
Study Notes
Types of Media
- Earned media involves organic exposure gained through word of mouth, social shares, and media coverage.
Owned Media
- Owned media allows for direct communication with the audience and is entirely managed by the brand.
Paid Media
- Paid media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI).
- Paid media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.
Digital Sales Funnel
- The digital sales funnel outlines the steps taken by customers from awareness to conversion.
Test your knowledge on digital media buying with this comprehensive guide. Explore paid media, owned media, and earned media, including Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.
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