Digital Media Buying Overview Quiz
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Questions and Answers

What type of media involves organic exposure gained through word of mouth, social shares, and media coverage?

  • Owned Media
  • Social Media Ads
  • Earned Media (correct)
  • Paid Media
  • Which type of media allows for direct communication with the audience and is entirely managed by the brand?

  • Social Media Ads
  • Display Advertising
  • Paid Media
  • Owned Media (correct)
  • Which type of media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI)?

  • Social Media Ads
  • Display Advertising
  • Paid Media (correct)
  • Earned Media
  • What does the digital sales funnel outline?

    <p>Stages a potential customer goes through from awareness to conversion</p> Signup and view all the answers

    Which type of media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads?

    <p>Paid Media</p> Signup and view all the answers

    Study Notes

    Types of Media

    • Earned media involves organic exposure gained through word of mouth, social shares, and media coverage.

    Owned Media

    • Owned media allows for direct communication with the audience and is entirely managed by the brand.
    • Paid media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI).
    • Paid media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.

    Digital Sales Funnel

    • The digital sales funnel outlines the steps taken by customers from awareness to conversion.

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    Description

    Test your knowledge on digital media buying with this comprehensive guide. Explore paid media, owned media, and earned media, including Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.

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