Digital Media Buying Overview Quiz

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Questions and Answers

What type of media involves organic exposure gained through word of mouth, social shares, and media coverage?

Owned Media
Social Media Ads
Earned Media (correct)
Paid Media

Which type of media allows for direct communication with the audience and is entirely managed by the brand?

Social Media Ads
Display Advertising
Paid Media
Owned Media (correct)

Which type of media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI)?

Social Media Ads
Display Advertising
Paid Media (correct)
Earned Media

What does the digital sales funnel outline?

<p>Stages a potential customer goes through from awareness to conversion (B)</p> Signup and view all the answers

Which type of media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads?

<p>Paid Media (A)</p> Signup and view all the answers

Study Notes

Types of Media

Earned media involves organic exposure gained through word of mouth, social shares, and media coverage.

Owned Media

Owned media allows for direct communication with the audience and is entirely managed by the brand.

Paid Media

Paid media offers immediate visibility, precise targeting options, and measurable Return on Investment (ROI).
Paid media involves Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.

Digital Sales Funnel

The digital sales funnel outlines the steps taken by customers from awareness to conversion.

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Description

Test your knowledge on digital media buying with this comprehensive guide. Explore paid media, owned media, and earned media, including Pay-Per-Click (PPC) campaigns, display advertising, and social media ads.