Paid Media Session 2 Quiz

Play an AI-generated podcast conversation about this lesson

What is the budget allocated for the Vogue campaign?

€16,000.00

€45,496.00 (correct)

€52,460.00

€17,000.00

Which buying model is used for the Vogue campaign?

CPM

Fixed cost (correct)

CPV

CPC

What is the main objective of the Mediaset campaign?

Maximize brand visibility and recall

Maximize the number of views and completion rate of the video (correct)

Maximize reach with impactful mobile and desktop formats

Drive qualitative traffic

Why does the text mention Mitele App on Smart TV?

To emphasize a new digital media investment by Mediaset Signup and view all the answers

Which platform is NOT included in the overview of views and budgets?

YouTube Signup and view all the answers

What is the primary purpose of media strategy?

To define and recommend specific media Signup and view all the answers

What should the ad placement be?

Consistent with the editorial environment Signup and view all the answers

When it comes to media goals, what is an example of a common objective stated?

Reach, frequency, conversion, leads Signup and view all the answers

What is a typical question related to media goals according to the text?

When is the best time to advertise? Signup and view all the answers

What is one of the types of goals mentioned in the text related to media strategy?

Attack an existing competitor's product Signup and view all the answers

What are the goals of media buying?

To place ad creatives in front of the brand target audience in the right context Signup and view all the answers

Which popular strategy is often leveraged in media buying to purchase ad spaces?

Manual bidding Signup and view all the answers

How should media planning and buying be integrated for a successful ad campaign?

By closely integrating them to create a cohesive campaign Signup and view all the answers

What are the components of the media plan?

Geographic coverage and budget considerations Signup and view all the answers

What is the buying model for the first campaign mentioned in the text?

CPM Signup and view all the answers

What is the key difference between media planning and media buying?

Media planning strategizes while media buying implements those strategies Signup and view all the answers

Which of the following is NOT a feature of the first campaign's ad format?

Clickable Signup and view all the answers

How does media strategy base its selection of newspapers and magazines in national marketing?

Based on geographic coverage and target market Signup and view all the answers

What is the total budget for the landing page campaign?

40.000€ Signup and view all the answers

For which campaign is the buying mode still 'TBD' (To Be Determined)?

TrueView and Bumper Ad Campaign Signup and view all the answers

When is the plan approval scheduled for the first campaign?

Nov 5th Signup and view all the answers

What does 'SOV' stand for in the context of the text?

Share of Voice Signup and view all the answers

What is the main purpose of scheduling in media planning?

To indicate what time and day certain ads will be served across various media Signup and view all the answers

Which term refers to the act of identifying the ideal audience for a marketing message?

Targeting Signup and view all the answers

What does the term 'Target Market' or 'Audience' refer to in media planning?

The final chosen audience that should receive the marketing message Signup and view all the answers

What is the opposite of automation or programmatic buying in media planning?

Manual Bidding Signup and view all the answers

What is the automated process of digitally buying and selling ad space in media planning?

Automatic Bidding (or Programmatic Media Buying) Signup and view all the answers

When does media scheduling typically depend on according to the text?

Target Audience Signup and view all the answers