Strategy 06 - Communicating Strategy

Play an AI-generated podcast conversation about this lesson

What is the recommended software for detailing a digital marketing strategy before distilling it into a PowerPoint presentation?

Adobe Photoshop

Google Docs

MS Word (correct)

Microsoft Excel

Why is it recommended to reveal costs towards the end of the strategy presentation?

To make the presentation more engaging

To create suspense

To allow stakeholders to understand the value of the strategy before considering costs (correct)

To avoid discussing costs altogether

What is the purpose of including a table of contents in a digital marketing strategy document?

For easy reference (correct)

To make the document look more professional

To increase the length of the document

To summarize the entire document

Why is it important to reference the existence of a technical document in a digital marketing strategy?

To demonstrate that finer details have been considered and are available if requested Signup and view all the answers

What is the purpose of reproducing highlights from a detailed strategy document into a PowerPoint presentation?

To simplify complex information for stakeholders Signup and view all the answers

Why is it important to complete various research and planning stages when undertaking a digital strategy?

To pull together all appropriate elements of digital marketing into one document Signup and view all the answers

What is the purpose of referring to a signed-off document throughout a campaign?

As a historical record of what was agreed upon by clients and stakeholders before the campaign began Signup and view all the answers

Why might revealing costs towards the end of the strategy presentation be beneficial?

To allow stakeholders to focus on the plan without being biased by cost implications initially Signup and view all the answers

What should be included in an example table of contents for a digital marketing strategy?

A structure covering all elements of a digital marketing strategy in an appropriate order Signup and view all the answers

Why should changes or modifications to the strategy be noted if there are any?

For comparison with the original strategy when the campaign is finished, especially if changes result from live data and performance changes. Signup and view all the answers

What software is best suited for detailed documentation for execution according to the text?

MS Word Signup and view all the answers

What is the final output of a digital marketing strategy?

A single document presenting objectives and how they will be achieved Signup and view all the answers

When should technical elements of the strategy be shared with higher level stakeholders?

They should not be included in a PowerPoint presentation Signup and view all the answers

What is the purpose of collating the digital marketing strategy in a single document?

For easy reference, sense-checking, and execution Signup and view all the answers

When is PowerPoint best suited to communicate the strategy details?

To communicate top-level outcomes, actions, and costs Signup and view all the answers

What is standard practice when seeking budget approval for a digital marketing strategy?

Doing a presentation on objectives, outcomes, creative, channels, media plans and costs Signup and view all the answers

What should be mentioned if technical elements are not included in the PowerPoint presentation?

That there is an executional document to supplement the appropriate pieces within your strategy Signup and view all the answers

What is the purpose of presenting the digital marketing strategy in PowerPoint when seeking budget approval?

To communicate objectives, outcomes, creative, channels, media plans and costs Signup and view all the answers

What should not be included in a PowerPoint presentation of a digital marketing strategy?

Complicated or technical elements of your strategy Signup and view all the answers

What is important when gathering and presenting a digital marketing strategy together?

Variation depending on the audience and collating all thinking and project pieces in one document for easy reference and execution. Signup and view all the answers

What can vary depending on the audience when gathering and presenting a digital marketing strategy?

The ways to gather and present your digital marketing strategy together. Signup and view all the answers

When is it best to include an executional document alongside a PowerPoint presentation?

When there are complicated or technical elements that should not be included in the PowerPoint presentation Signup and view all the answers