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Digital Marketing Strategies and 4P’s Quiz

16 Questions

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Digital Marketing Strategies and 4P’s Quiz

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Questions and Answers

What does digital marketing strategy aim to establish?

Target market

Sustainable competitive advantage (correct)

Corporate strategy

Overall marketing strategy

What is the primary focus of marketing strategy?

Building a strategic digital marketing plan

Creating digital marketing goals

Determining the target market (correct)

Defining corporate strategy

What are the important activities for a successful digital implementation?

Creating a strategic digital marketing plan (correct)

Determining the target market

Defining digital marketing strategies

Building corporate strategy

How does digital marketing strategy relate to overall marketing strategy?

It establishes digital marketing goals Signup and view all the answers

What should flow from the overall marketing strategy and objectives?

Digital marketing strategy and objectives Signup and view all the answers

Which stage of the strategic digital marketing planning process involves crafting a digital value proposition?

Stage 2 Signup and view all the answers

What is the goal of conducting a situation analysis in Stage 2 of the planning process?

To understand the internal and external environments for digital marketing Signup and view all the answers

In Stage 3, what is the emphasis of identifying digital marketing analytics?

To measure the performance and effectiveness of digital marketing efforts Signup and view all the answers

What is the purpose of digital marketing product strategies?

To communicate value to digital consumers Signup and view all the answers

Why might different product strategies be necessary during the different stages of the product life cycle (PLC)?

To prolong a product's time within a particular stage of the PLC Signup and view all the answers

In digital marketing, what do pricing strategies need to consider due to digital tools?

Increased consumer reliance on search engines for price comparisons Signup and view all the answers

What is a common consideration for digital marketers when deciding on promotional content?

Creating evergreen digital marketing content Signup and view all the answers

What do digital marketers need to consider when adapting their marketing in local markets?

The demographics of the consumers Signup and view all the answers

What does Rezdy's regional settings allow businesses to cater to?

Local needs with language, time zone, currency, and formatting Signup and view all the answers

What should digital marketers understand in addition to the 4P's and 7A's strategies?

Competitor analysis Signup and view all the answers

What type of solution does Rezdy provide for businesses in the tourism industry?

Booking software to increase opportunities for bookings Signup and view all the answers