Digital Marketing Introduction 1
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Questions and Answers

What is the purpose of a website for a business?

  • To restrict advertising reach
  • To limit customer interaction
  • To lose marketing opportunities
  • To establish an online presence (correct)
  • What does HTML stand for?

  • Hyperlink Text Markup Language
  • Hypertext Multi-language
  • High-level Text Markup Language
  • Hypertext Markup Language (correct)
  • What are the two types of tags in HTML?

    Paired tags and empty tags.

    Empty tags have an end or closing tag.

    <p>False</p> Signup and view all the answers

    Name one type of HTML element.

    <p>Images, paragraphs, forms.</p> Signup and view all the answers

    What is the purpose of attributes in HTML?

    <p>To provide additional information about a tag</p> Signup and view all the answers

    What does the tag hold?

    <p>Information about the document.</p> Signup and view all the answers

    Which HTML tag is used to create a hyperlink?

    <a> Signup and view all the answers

    What is the function of the tag in HTML?

    <p>To embed images.</p> Signup and view all the answers

    The

    tag creates a __________.

    <p>paragraph</p> Signup and view all the answers

    Headings in HTML are typically displayed in italics.

    <p>False</p> Signup and view all the answers

    Study Notes

    Introduction to Websites

    • A website is essential for businesses in the digital age, providing significant marketing opportunities.
    • Absence of a website can lead to lost business possibilities; it serves as the hub for online presence.
    • Websites facilitate advertising through social networks, forums, and pay-per-click campaigns.

    Importance of HTML

    • HTML (Hypertext Markup Language) is the primary markup language for creating websites.
    • It employs tags to structure content, organizing various elements on a page.

    Structure of HTML

    • Key components of HTML include elements, tags, and attributes.

    Elements

    • HTML elements consist of anchors, paragraphs, tables, forms, lists, and images.

    Tags

    • Tags, or markups, signify HTML elements and are classified into paired and empty tags.

    Paired Tags

    • Comprise a start tag (opening) and an end tag (closing).
    • The start tag indicates the beginning of a section.

    Empty Tags

    • Do not have an end tag and consist of a single tag format.

    Attributes

    • Attributes add extra information to tags, improving or modifying their behavior.
    • Placed within the start tag, they are separated by space; values may use quotes and can be listed with commas.

    Core HTML Tags

    • Fundamental HTML tags for document structure include <html>, <head>, and <body>.

    The <html> Tag

    • A paired tag that denotes the start and end of an HTML document.

    The <head> Tag

    • Contains document metadata not displayed directly on the page.
    • May include definitions like <title>, <meta>, <style>, and <link>.

    The <body> Tag

    • Encloses all content displayed in the browser, including text and images.

    Formatting Text and Images

    • Formatting features enhance the visual appearance of text on a webpage.

    Text Appearance Tags

    • Use heading tags (<h1> to <h6>) for titles and subtitles; <h1> being the most significant.
    • The <p> tag creates paragraphs; it resets extra white space and initiates a new line.
    • The <pre> tag preserves formatting, including white space and line breaks.
    • The <br> tag adds line breaks without starting a new paragraph.

    Formatting Tags

    • Basic formatting includes bold (<b>), italic (<i>), and underline (<u>).

    Linking Web Pages

    • The <a> tag (anchor element) creates hyperlinks to navigate to other pages or resources.
    • The href attribute specifies the destination URL.

    Adding Images

    • The <img> tag is used for displaying images in HTML.
    • Acceptable file types include apng, jpeg, png, svg, ico, and gif.
    • Commonly used attributes for the <img> tag include:
      • src – specifies the source path of the image.

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    Description

    This quiz serves as an introduction to the significance of websites in digital marketing. It discusses how having a website can enhance a business's visibility and reach, making it essential for success in today’s digital landscape. Test your understanding of the fundamental role a website plays in marketing strategies.

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