Digital Marketing Introduction 1

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Questions and Answers

What is the purpose of a website for a business?

  • To restrict advertising reach
  • To limit customer interaction
  • To lose marketing opportunities
  • To establish an online presence (correct)

What does HTML stand for?

  • Hyperlink Text Markup Language
  • Hypertext Multi-language
  • High-level Text Markup Language
  • Hypertext Markup Language (correct)

What are the two types of tags in HTML?

Paired tags and empty tags.

Empty tags have an end or closing tag.

<p>False (B)</p> Signup and view all the answers

Name one type of HTML element.

<p>Images, paragraphs, forms.</p> Signup and view all the answers

What is the purpose of attributes in HTML?

<p>To provide additional information about a tag (B)</p> Signup and view all the answers

What does the tag hold?

<p>Information about the document.</p> Signup and view all the answers

Which HTML tag is used to create a hyperlink?

<p><a> (D)</p> Signup and view all the answers

What is the function of the tag in HTML?

<p>To embed images.</p> Signup and view all the answers

The

tag creates a __________.

<p>paragraph</p> Signup and view all the answers

Headings in HTML are typically displayed in italics.

<p>False (B)</p> Signup and view all the answers

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Study Notes

Introduction to Websites

  • A website is essential for businesses in the digital age, providing significant marketing opportunities.
  • Absence of a website can lead to lost business possibilities; it serves as the hub for online presence.
  • Websites facilitate advertising through social networks, forums, and pay-per-click campaigns.

Importance of HTML

  • HTML (Hypertext Markup Language) is the primary markup language for creating websites.
  • It employs tags to structure content, organizing various elements on a page.

Structure of HTML

  • Key components of HTML include elements, tags, and attributes.

Elements

  • HTML elements consist of anchors, paragraphs, tables, forms, lists, and images.

Tags

  • Tags, or markups, signify HTML elements and are classified into paired and empty tags.

Paired Tags

  • Comprise a start tag (opening) and an end tag (closing).
  • The start tag indicates the beginning of a section.

Empty Tags

  • Do not have an end tag and consist of a single tag format.

Attributes

  • Attributes add extra information to tags, improving or modifying their behavior.
  • Placed within the start tag, they are separated by space; values may use quotes and can be listed with commas.

Core HTML Tags

  • Fundamental HTML tags for document structure include <html>, <head>, and <body>.

The <html> Tag

  • A paired tag that denotes the start and end of an HTML document.

The <head> Tag

  • Contains document metadata not displayed directly on the page.
  • May include definitions like <title>, <meta>, <style>, and <link>.

The <body> Tag

  • Encloses all content displayed in the browser, including text and images.

Formatting Text and Images

  • Formatting features enhance the visual appearance of text on a webpage.

Text Appearance Tags

  • Use heading tags (<h1> to <h6>) for titles and subtitles; <h1> being the most significant.
  • The <p> tag creates paragraphs; it resets extra white space and initiates a new line.
  • The <pre> tag preserves formatting, including white space and line breaks.
  • The <br> tag adds line breaks without starting a new paragraph.

Formatting Tags

  • Basic formatting includes bold (<b>), italic (<i>), and underline (<u>).

Linking Web Pages

  • The <a> tag (anchor element) creates hyperlinks to navigate to other pages or resources.
  • The href attribute specifies the destination URL.

Adding Images

  • The <img> tag is used for displaying images in HTML.
  • Acceptable file types include apng, jpeg, png, svg, ico, and gif.
  • Commonly used attributes for the <img> tag include:
    • src – specifies the source path of the image.

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