Digital Marketing Class 1: Websites and Conversion Strategies
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Questions and Answers

What is one of the advantages of having your own website?

  • Improved ability to control communication and build storytelling (correct)
  • Lack of control over brand messaging
  • Increased dependence on third-party platforms for communication
  • Less brand awareness among consumers

    • Why is it easier for consumers to remember a brand with its own website?

  • Dependence on social media platforms for brand visibility
  • Less accessibility and availability of information about the brand
  • Stronger brand association with the website (correct)
  • Limited options for consumer engagement

    • What is one benefit of gathering data through your own website?

  • Inability to analyze and optimize product data
  • Reduced control over product placement and pricing
  • Ability to analyze and optimize your own data (correct)
  • Limited access to consumer preference data

    • What is the recommended budget allocation for the first phase of a Black Friday campaign with a total budget of $40k?

    <p>$10k</p> Signup and view all the answers

    Why is it important to begin a brand campaign well in advance?

    <p>To build momentum and maximize campaign impact</p> Signup and view all the answers

    What is the significance of progressively spending the remaining budget towards the end of a campaign?

    <p>Avoiding wastage of budget on ineffective marketing channels</p> Signup and view all the answers

    What is the main focus of the campaign segmentation?

    <p>Demographic and behaviors</p> Signup and view all the answers

    Which format is NOT mentioned as part of the paid social formats?

    <p>TikTok videos</p> Signup and view all the answers

    What is the purpose of the ROAS mentioned in the text?

    <p>To measure advertising effectiveness</p> Signup and view all the answers

    Where can one find alternative design, code, and content for inspiration?

    <p>Hoverstat</p> Signup and view all the answers

    What is the purpose of the cold, warm, and hot audience funnel?

    <p>To convert audience from unaware to interested to potential buyers</p> Signup and view all the answers

    What is the function of Similarweb?

    <p>Estimates total traffic to websites</p> Signup and view all the answers

    Which step comes after designing & content creation in the development workflow?

    <p>Coding</p> Signup and view all the answers

    What is one advantage of having your own website?

    <p>Control over communication and messaging</p> Signup and view all the answers

    Why is it important to begin a brand campaign well in advance?

    <p>To allow more time for consumers to become aware of the campaign</p> Signup and view all the answers

    What is the significance of progressively spending the remaining budget towards the end of a campaign?

    <p>It maximizes impact closer to the end of the campaign</p> Signup and view all the answers

    What is the main focus of the campaign segmentation?

    <p>Targeting specific audience groups effectively</p> Signup and view all the answers

    What is one benefit of gathering data through your own website?

    <p>Control over data collection and analysis</p> Signup and view all the answers

    What is the purpose of the cold, warm, and hot audience funnel?

    <p>Targeting specific audience groups effectively</p> Signup and view all the answers

    What is the purpose of the cold, warm, and hot audience funnel?

    <p>To convert the audience from being unaware to being interested and eventually making a purchase</p> Signup and view all the answers

    What is the significance of progressively spending the remaining budget towards the end of a campaign?

    <p>To maximize the impact of the campaign during the most crucial period</p> Signup and view all the answers

    What is the purpose of the ROAS mentioned in the text?

    <p>To determine the return on advertising spend</p> Signup and view all the answers

    Which format is NOT mentioned as part of the paid social formats?

    <p>Google AdSense</p> Signup and view all the answers

    Where can one find alternative design, code, and content for inspiration?

    <p>On Hoverstat</p> Signup and view all the answers

    What is one of the advantages of having your own website?

    <p>It provides a platform to showcase products and engage with customers</p> Signup and view all the answers

    What is an example of segmentation mentioned in the text?

    <p>Segmenting based on age, gender, interests, and behaviors</p> Signup and view all the answers

    What is one benefit of gathering data through your own website?

    <p>It allows for targeted marketing based on customer interactions</p> Signup and view all the answers

    What is one of the advantages of using Instagram stories as a paid social format?

    <p>It provides a visually engaging and interactive platform for marketing</p> Signup and view all the answers

    Why is it important to begin a brand campaign well in advance?

    <p>To build awareness and generate interest before the main sales period</p> Signup and view all the answers

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