29 Questions
What is one of the advantages of having your own website?
Improved ability to control communication and build storytelling
Why is it easier for consumers to remember a brand with its own website?
Stronger brand association with the website
What is one benefit of gathering data through your own website?
Ability to analyze and optimize your own data
What is the recommended budget allocation for the first phase of a Black Friday campaign with a total budget of $40k?
$10k
Why is it important to begin a brand campaign well in advance?
To build momentum and maximize campaign impact
What is the significance of progressively spending the remaining budget towards the end of a campaign?
Avoiding wastage of budget on ineffective marketing channels
What is the main focus of the campaign segmentation?
Demographic and behaviors
Which format is NOT mentioned as part of the paid social formats?
TikTok videos
What is the purpose of the ROAS mentioned in the text?
To measure advertising effectiveness
Where can one find alternative design, code, and content for inspiration?
Hoverstat
What is the purpose of the cold, warm, and hot audience funnel?
To convert audience from unaware to interested to potential buyers
What is the function of Similarweb?
Estimates total traffic to websites
Which step comes after designing & content creation in the development workflow?
Coding
What is one advantage of having your own website?
Control over communication and messaging
Why is it important to begin a brand campaign well in advance?
To allow more time for consumers to become aware of the campaign
What is the significance of progressively spending the remaining budget towards the end of a campaign?
It maximizes impact closer to the end of the campaign
What is the main focus of the campaign segmentation?
Targeting specific audience groups effectively
What is one benefit of gathering data through your own website?
Control over data collection and analysis
What is the purpose of the cold, warm, and hot audience funnel?
Targeting specific audience groups effectively
What is the purpose of the cold, warm, and hot audience funnel?
To convert the audience from being unaware to being interested and eventually making a purchase
What is the significance of progressively spending the remaining budget towards the end of a campaign?
To maximize the impact of the campaign during the most crucial period
What is the purpose of the ROAS mentioned in the text?
To determine the return on advertising spend
Which format is NOT mentioned as part of the paid social formats?
Google AdSense
Where can one find alternative design, code, and content for inspiration?
On Hoverstat
What is one of the advantages of having your own website?
It provides a platform to showcase products and engage with customers
What is an example of segmentation mentioned in the text?
Segmenting based on age, gender, interests, and behaviors
What is one benefit of gathering data through your own website?
It allows for targeted marketing based on customer interactions
What is one of the advantages of using Instagram stories as a paid social format?
It provides a visually engaging and interactive platform for marketing
Why is it important to begin a brand campaign well in advance?
To build awareness and generate interest before the main sales period
Learn about the future of websites, analytical tools, development workflows, UX, and conversion strategies in digital marketing. Understand the importance of having your own website for controlling communication and building brand awareness.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
