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Digital Marketing Basics Quiz

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Questions and Answers

What does 'user engagement' refer to in the context of website analytics?

The success of email marketing campaigns
The percentage of sessions with multiple page views
The number of website visitors
The interaction and time spent by users on a website (correct)

What is the main goal of email marketing?

Enhancing search engine rankings
Building brand awareness
Increasing website traffic
Direct communication with the audience (correct)

How does Elementor impact the customization of WordPress themes?

It provides pre-designed themes without customization options
It allows users to customize themes using an intuitive interface (correct)
It focuses solely on enhancing social media presence
It does not affect theme customization

What does the term 'user engagement' NOT refer to in website analytics?

The success of email marketing campaigns (C) Signup and view all the answers

Which of the following is NOT a goal of email marketing?

Increasing website traffic (A) Signup and view all the answers

What is the primary purpose of A/B testing in digital marketing?

Comparing two versions to determine better performance (B) Signup and view all the answers

What does CTR stand for in the context of online advertising?

Click-Through Rate (A) Signup and view all the answers

In digital marketing, what is the purpose of a landing page?

To capture visitor information and generate leads (D) Signup and view all the answers

What is the significance of a conversion funnel in digital marketing?

It tracks the customer journey from awareness to conversion (C) Signup and view all the answers

What is the significance of responsive web design in digital marketing?

It ensures a consistent user experience across devices (D) Signup and view all the answers

What is the purpose of the robots.txt file on a website?

To block search engines from indexing certain pages (C) Signup and view all the answers