18 Questions
What is the primary purpose of creating a 'Container' in Google Optimize?
To link to a site's property in Google Analytics
What type of test will randomly send visitors to two different versions of a page?
Redirect test
What is required to use the 'A/B test' editor in Google Optimize?
Google Chrome browser and Google Optimize Extension
What is the final step in setting up an A/B test in Google Optimize?
Add the A/B testing code to the prototype site
What is the benefit of using Google Optimize for A/B testing?
It has a feature-rich free version
What is the purpose of adding the main conversion goal in Google Optimize?
To set the experimental objective
What is the primary goal of digital business experiments?
To test and refine the business design
What is the main benefit of conducting A/B testing in digital business experiments?
To design and implement tests of different product ideas
What is the purpose of analyzing customer data in digital business experiments?
To identify trends and patterns in audience behavior
What is the outcome of analyzing audience report data in digital business experiments?
Gaining insights into audience demographics and behavior
What is the role of segmentation in digital business experiments?
To tailor marketing and content strategies based on demographics and behavior
What is the primary goal of analyzing acquisition channel data in digital business experiments?
To measure the effectiveness of marketing and advertising strategies
What is a key characteristic of a good experiment?
It is simple and inexpensive to conduct
What does an A/B test always include?
A hypothesis or prediction
What is the primary goal of prioritizing A/B testing experiments?
To affect conversion rates the most
What type of test is used to randomly assign visitors to more than one version of a site at the same time?
Multivariate test
What is an example of an A/B testing idea for a website?
Rearranging the location of the call to action
What is a potential outcome of a well-designed A/B test?
A 10-20% increase in conversion rates
Learn how to implement A/B testing on a business prototype using Google Optimize, and discover which page would benefit the most from this technique. Understand how to vary content between two versions and why it's essential.
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