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Questions and Answers
What is digital marketing?
What is digital marketing?
- A marketing strategy that focuses on traditional advertising methods
- A marketing strategy that leverages digital channels to connect with customers (correct)
- A marketing strategy that targets only mobile internet users
- A marketing strategy that excludes social media and email marketing
What percentage of Americans go online at least daily?
What percentage of Americans go online at least daily?
- 89% (correct)
- 31%
- 100%
- 75%
Which of the following is NOT mentioned as a digital channel in the text?
Which of the following is NOT mentioned as a digital channel in the text?
- Pay-per-click
- Social media
- Search engine optimization
- Television advertising (correct)
What can a digital marketing strategy help a business achieve?
What can a digital marketing strategy help a business achieve?
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What percentage of Americans are online almost constantly?
What percentage of Americans are online almost constantly?
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Which of the following is a characteristic of traditional marketing?
Which of the following is a characteristic of traditional marketing?
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Which phase is unique to traditional marketing?
Which phase is unique to traditional marketing?
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Which of the following is a characteristic of digital marketing?
Which of the following is a characteristic of digital marketing?
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Which phase is unique to digital marketing?
Which phase is unique to digital marketing?
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Why do brands make efficient use of traditional marketing?
Why do brands make efficient use of traditional marketing?
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