Digital Marketing Basics Quiz
10 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is digital marketing?

  • A marketing strategy that focuses on traditional advertising methods
  • A marketing strategy that leverages digital channels to connect with customers (correct)
  • A marketing strategy that targets only mobile internet users
  • A marketing strategy that excludes social media and email marketing

    • What percentage of Americans go online at least daily?

  • 89% (correct)
  • 31%
  • 100%
  • 75%

    • Which of the following is NOT mentioned as a digital channel in the text?

  • Pay-per-click
  • Social media
  • Search engine optimization
  • Television advertising (correct)

    • What can a digital marketing strategy help a business achieve?

    <p>All of the above</p> Signup and view all the answers

    What percentage of Americans are online almost constantly?

    <p>31%</p> Signup and view all the answers

    Which of the following is a characteristic of traditional marketing?

    <p>Use of flyers and billboards</p> Signup and view all the answers

    Which phase is unique to traditional marketing?

    <p>Decision</p> Signup and view all the answers

    Which of the following is a characteristic of digital marketing?

    <p>Marketing through Google, Facebook, Instagram, YouTube</p> Signup and view all the answers

    Which phase is unique to digital marketing?

    <p>Planning</p> Signup and view all the answers

    Why do brands make efficient use of traditional marketing?

    <p>It is an old-way of marketing technique</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser