WJEC GCSE Digital Technology - Topic 3 MC

Digital Implementation, Marketing, and Monetization Methods

• Three methods of implementing a digital system are pilot, parallel, and big bang.
• In the pilot method, a small-scale implementation of the system is done with a limited number of users or departments.
• In the parallel method, the old and new systems run simultaneously, and staff from the pilot can help train others.
• In the big bang method, the new system is used immediately, and the old system is switched off.
• The pilot method is slower and cheaper than the other two, but there is no backup system if things go wrong.
• The parallel method could be cheaper but has a higher risk of failure.
• The big bang method is expensive due to the need for additional temporary staff or paying existing staff for their time.
• Different marketing methods include blanket emails, targeted emails, advertising through websites, social media marketing, SEO, influencer marketing, and data mining.
• SEO is any way of making your company's search results appear higher in Google search results.
• Influencer marketing can help your brand gain exposure to a larger audience, but negative associations with the influencer can harm your brand image.
• Data mining can be used for customer segmentation, product recommendations, pricing strategies, and stock control.
• Monetizing content can be done through affiliate links or requesting donations.

Digital Implementation, Marketing, and Monetization Methods

• Three methods of implementing a digital system are pilot, parallel, and big bang.
• In the pilot method, a small-scale implementation of the system is done with a limited number of users or departments.
• In the parallel method, the old and new systems run simultaneously, and staff from the pilot can help train others.
• In the big bang method, the new system is used immediately, and the old system is switched off.
• The pilot method is slower and cheaper than the other two, but there is no backup system if things go wrong.
• The parallel method could be cheaper but has a higher risk of failure.
• The big bang method is expensive due to the need for additional temporary staff or paying existing staff for their time.
• Different marketing methods include blanket emails, targeted emails, advertising through websites, social media marketing, SEO, influencer marketing, and data mining.
• SEO is any way of making your company's search results appear higher in Google search results.
• Influencer marketing can help your brand gain exposure to a larger audience, but negative associations with the influencer can harm your brand image.
• Data mining can be used for customer segmentation, product recommendations, pricing strategies, and stock control.
• Monetizing content can be done through affiliate links or requesting donations.

Explore the methods of implementing a digital system such as pilot, parallel, and big bang, along with different marketing strategies like SEO, influencer marketing, and data mining. Learn about monetizing content through affiliate links and donation requests.