5 Questions
What is development communication?
Development communication refers to the use of communication to facilitate social development.
What are the primary purposes of development communication?
The primary purposes of development communication are social transformation and development, and the fulfillment of basic needs.
Who articulated the philosophy of development communication and what are the three main ideas?
Jamias articulated the philosophy of development communication, which is anchored on three main ideas: purposive, value-laden, and pragmatic.
What are some development communication techniques?
Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation.
Who expanded the definition of development communication and what did she call it?
Nora C. Quebral expanded the definition, calling it 'the art and science of human communication.'
Study Notes
Development Communication
- Development communication is a field of study that focuses on the use of communication to facilitate social and economic development.
Primary Purposes of Development Communication
- The primary purposes of development communication are to inform, educate, and persuade people to adopt new attitudes, behaviors, and practices that contribute to development.
Philosophy of Development Communication
- The philosophy of development communication was articulated by Everett M. Rogers, who proposed three main ideas:
- Development is a process of social change
- Communication is a crucial element in the process of social change
- Development communication should focus on the needs and interests of the people being targeted
Development Communication Techniques
- Some common development communication techniques include:
- Mass media campaigns
- Social mobilization
- Community participation
- Advocacy
- Entertainment-education
Expanded Definition of Development Communication
- Jan Servaes expanded the definition of development communication and called it "Communication for Development and Social Change" (CDSC), which emphasizes the importance of participatory and inclusive communication approaches in promoting social change and development.
Test your knowledge of development communication with this quiz. Explore the key techniques, stakeholders, and strategies involved in using communication for social development and sustainable change.
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