Development Communication Overview
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Questions and Answers

What is a primary characteristic of the authoritarian theory regarding media?

  • Media is controlled and censored by the government. (correct)
  • Media operates independently of the government.
  • Media is encouraged to challenge governmental policies.
  • The media is entirely free from any restrictions.
  • Which statement best reflects the libertarian theory of media?

  • Media should reflect national economic priorities.
  • Media must prioritize government objectives in their reporting.
  • Press content should be censored to maintain public order.
  • Media should operate freely without government intervention. (correct)
  • In the social responsibility theory, what is a significant obligation of the media?

  • To avoid any form of censorship.
  • To prioritize the interests of foreign corporations.
  • To promote national culture and language. (correct)
  • To challenge government policies openly.
  • What can psychological barriers in communication lead to?

    <p>Misunderstanding of transmitted information. (D)</p> Signup and view all the answers

    Which aspect is emphasized as a restriction on press freedom in the content provided?

    <p>Press freedom should accommodate economic needs. (A)</p> Signup and view all the answers

    What term is used to describe barriers arising from differences in cultural contexts?

    <p>Cultural barriers (A)</p> Signup and view all the answers

    Which of the following is NOT an aim of government-controlled media?

    <p>Promotion of private ownership (C)</p> Signup and view all the answers

    What can be a consequence of semantic barriers in communication?

    <p>Confusion among recipients (C)</p> Signup and view all the answers

    Which of the following best describes semantic barriers?

    <p>Barriers related to the misuse or misunderstanding of language (A)</p> Signup and view all the answers

    What type of barriers are created by a person being unable to communicate effectively due to a medical condition?

    <p>Physiological barriers (D)</p> Signup and view all the answers

    Which of the following is an example of a cultural barrier?

    <p>Two workers from different countries misunderstand a casual term (D)</p> Signup and view all the answers

    What is one function of government media according to the theory described?

    <p>To empower individuals and fulfill basic needs (B)</p> Signup and view all the answers

    What is likely to be the outcome when a manager speaks English to workers who only understand Bengali?

    <p>Confusion and misunderstanding (A)</p> Signup and view all the answers

    What does the Soviet Media Theory originate from?

    <p>Marxist, Leninist, and Stalinist thoughts (C)</p> Signup and view all the answers

    What is one of the main focuses of the Fifth Theory of the Press?

    <p>The relationship between individuals and their environment (D)</p> Signup and view all the answers

    What is an example of an organizational barrier to communication?

    <p>Hierarchy that restricts information flow (A)</p> Signup and view all the answers

    Which ideology is primarily referenced in the foundation of Soviet Media Theory?

    <p>Socialism (D)</p> Signup and view all the answers

    What is meant by 'premature evaluation of information' in the context of communication barriers?

    <p>Assessing information before it is fully available (D)</p> Signup and view all the answers

    How does the Soviet Media Theory relate to control of the media?

    <p>Encourages complete government control over media (A)</p> Signup and view all the answers

    Which statement best describes a common misconception about Soviet Media Theory?

    <p>It is derived purely from democratic ideologies. (C)</p> Signup and view all the answers

    What role does the government play in the Soviet Media Theory?

    <p>Controls media to serve national interests. (B)</p> Signup and view all the answers

    What year did the University Council of UP Los Baños approve the first undergraduate degree program in Development Communication?

    <p>1974 (B)</p> Signup and view all the answers

    Which organization is NOT mentioned as being concerned with Development Communication practices?

    <p>World Health Organization (WHO) (B)</p> Signup and view all the answers

    What significant function does Development Communication serve according to the content?

    <p>It addresses social issues such as poverty and inequality. (B)</p> Signup and view all the answers

    What institution was established at UP Los Baños in 1998?

    <p>College of Development Communication (B)</p> Signup and view all the answers

    What does Development Communication NOT primarily encompass?

    <p>Public relations strategies for businesses (B)</p> Signup and view all the answers

    Which aspect does the 1987 Development Communication degree focus on?

    <p>Empowering through communication for development (B)</p> Signup and view all the answers

    How is communication viewed within the context of Development Communication?

    <p>As a fundamental social process and a tool for development (A)</p> Signup and view all the answers

    What signifies the shift of the DevCom program from a department to a college?

    <p>Formal academic elevation in 1998 (D)</p> Signup and view all the answers

    How many state and private higher education institutions in the Philippines offer undergraduate DevCom programs as of 2018?

    <p>24 state and 3 private (C)</p> Signup and view all the answers

    What key aspect does Communication for Development stress?

    <p>Two-way communication systems (B)</p> Signup and view all the answers

    What is a primary goal of Communication for Development according to the content?

    <p>To enable community dialogue (B)</p> Signup and view all the answers

    Which of the following is NOT mentioned as a role of Communication for Development?

    <p>Encouraging financial investment (C)</p> Signup and view all the answers

    What type of communication does Communication for Development advocate for?

    <p>Dialogue-oriented communication (D)</p> Signup and view all the answers

    What does Communication for Development enable communities to do?

    <p>Participate in decision-making (B)</p> Signup and view all the answers

    What aspect of communication is emphasized for effective information sharing?

    <p>Timeliness and effectiveness (C)</p> Signup and view all the answers

    Which type of communication intervention is NOT mentioned in relation to Development Communication?

    <p>One-way feedback mechanisms (B)</p> Signup and view all the answers

    What is the primary goal of communication for advocacy?

    <p>To influence political climate and policy decisions (A)</p> Signup and view all the answers

    Which principle does CFSC promote that directly relates to individuals making claims?

    <p>Self-determination and active participation (D)</p> Signup and view all the answers

    What role does UNICEF play in communication for development?

    <p>Building a robust evidence base through research (D)</p> Signup and view all the answers

    How does UNDP contribute to understanding poor people's communication needs?

    <p>By conducting information and communication assessments (B)</p> Signup and view all the answers

    What is meant by 'rights-based approach to C4D'?

    <p>Centering communication around social justice and equity (B)</p> Signup and view all the answers

    What does the 'One UN' initiative aim to support?

    <p>Unity and coherence in the United Nations system (C)</p> Signup and view all the answers

    What does capacity development focus on in relation to national ownership?

    <p>Building local skills and resources for governance (A)</p> Signup and view all the answers

    What is a major aspect of communication for development according to the principles of CFSC?

    <p>Empowering duty bearers to meet obligations (D)</p> Signup and view all the answers

    Flashcards

    Communication for Development (DevCom)

    Communication tailored to achieve specific development goals. It uses various communication tools to inform, educate, and empower individuals and communities to participate actively in their development.

    DevCom Programs

    Programs created by educational institutions to train individuals in the field of communication for development.

    Information Sharing within Organizations

    The process of sharing information within an organization in a timely and efficient manner. Aiming to prevent duplication of efforts and ensuring all members are informed.

    Two-Way Communication Systems

    Communication methods to facilitate meaningful dialogue and participation. It encourages communities to express their ideas and concerns, allowing them to be part of the decisions affecting their development.

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    Communication Interventions

    The application of communication strategies and techniques to promote development goals.

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    Communication for Development Approaches

    Strategies and tools used in communication for development. These can be diverse, adapting to different contexts and cultures.

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    Community Voice

    The ability for communities to express their needs, concerns, and aspirations. This allows for active participation in decisions related to their development.

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    Synergies in Communication for Development

    The ability to promote collaboration and avoid duplication of efforts across different parts of an organization.

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    What role did communication discussions play in the development of DevCom?

    Development Communication emerged from discussions on communication's ability to address societal issues like poverty and inequality, viewing it as both a fundamental social process and a powerful tool for development.

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    When and where was the first DevCom undergraduate degree program established?

    The emergence of Development Communication (DevCom) was marked by its formal academic recognition through the creation of the Bachelor of Science in Development Communication (BSDC) degree program at the University of the Philippines Los Baños (UPLB) in 1974.

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    Describe the transformative potential of Development Communication.

    The field of Development Communication (DevCom) recognizes the importance of communication as a tool for creating positive change in society, particularly in areas like poverty alleviation, inequality, and oppression.

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    How is Development Communication recognized at the global level?

    The United Nations, through various organizations like the Food and Agriculture Organization (FAO), International Labour Organization (ILO), and the Joint United Nations Programme on HIV/AIDS, exemplifies the global recognition and importance of development communication in addressing global challenges.

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    Explain the role of corporate communication in development.

    Corporate communication focuses on building and maintaining a consistent organizational identity and image through communication strategies.

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    Differentiate DevCom from public relations and corporate communications.

    Development Communication (DevCom) is distinct from public relations or corporate communications as it focuses on building sustainable and meaningful change through communication strategies aimed at addressing social issues.

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    Describe the growth and recognition of DevCom in the Philippines.

    Growth and recognition of DevCom in the Philippines are marked by the elevation of the DevCom unit at UPLB from a department to an institute in 1987 and further to a college in 1998.

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    What is Development Communication and how does it differ from traditional communication?

    Development Communication (DevCom) is a field dedicated to using communication strategies to achieve sustainable and meaningful change in society. It goes beyond traditional communication approaches and focuses on addressing critical social issues such as poverty, inequality, and oppression.

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    Communication for Advocacy (C4D)

    A process of influencing political decisions, policies, and public perception using various communication techniques.

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    Principles of Tolerance, Self-Determination, Equity, Social Justice, and Active Participation

    Principles that guide CFSC, focusing on fairness, individual rights, and collective participation.

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    Rights Holders

    Groups or individuals who hold rights and can make claims about their rights.

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    Duty Bearers

    Entities, including states and organizations, that are responsible for fulfilling rights.

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    Rights-Based Approach to C4D

    A rights-based approach to C4D that uses all available communication methods to empower rights holders and ensure duty bearers fulfill their obligations.

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    Capacity Development for National Ownership in C4D

    Developing the abilities of individuals, groups, and organizations to effectively use communication for advocacy and development.

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    Evidence-Based C4D

    Researching, monitoring, and evaluating the effectiveness of communication interventions to build a strong foundation for C4D.

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    Full Range of Communication Channels

    Using a range of communication channels, both traditional and new, to reach diverse audiences and facilitate communication for development.

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    Development Press Theory

    A theory of press freedom focused on media's role in promoting economic and social development in developing countries.

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    Soviet Media Theory

    The Soviet Media Theory claims that the media should be controlled by the government and serve the interests of the state.

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    Fifth Theory of the Press

    The fifth theory of the press, it builds upon earlier theories by considering the media's role in promoting development, particularly in developing countries.

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    Organizational Barriers

    Obstacles and limitations within an organization that hinder effective communication. These can be due to structure, rules, or internal relationships.

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    Premature Information Evaluation

    A barrier to effective communication occurs when the information recipient judges something prematurely before fully understanding it.

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    Inadequate Attention

    A barrier to effective communication occurs when the recipient doesn't pay enough attention due to lack of time or perceived importance.

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    Information Passed Without Adequate Time

    This describes when information is transferred with inadequate time for the recipient to properly process or respond to it.

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    Safeguarding Interests

    Ensuring that journalists and journalism are protected from harm and negative outcomes.

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    Socialist Theory of Media

    The idea that the government should control all media for the benefit of the people and to promote social transformation and national development.

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    Semantic Barriers

    A barrier in communication caused by misunderstandings due to different languages, dialects, or cultural interpretations.

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    Physiological Barrier

    This is a barrier where the sender or receiver of the message cannot understand the message due to physiological issues such as dyslexia.

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    Cultural Barriers

    This type of barrier in communication can be caused by cultural differences, leading to misunderstandings or misinterpretations of messages due to varying values, beliefs, and customs.

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    Language barrier

    A term related to semantic barriers, these are caused by a lack of shared understanding between the sender and the receiver, often due to different language or cultural backgrounds.

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    Authoritarian Media Theory

    Media control by the government, where freedom of the press is limited and content is censored based on national policies and priorities.

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    Social Responsibility Theory

    Media has freedom with responsibility, advocating for the public good while adhering to ethical and societal standards.

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    Psychological Barriers to Communication

    Mental and emotional factors that influence communication effectiveness, like biases, stress, or lack of attention.

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    Study Notes

    Development Communication: Introduction, History, and Importance

    • Development communication (DC) aims to improve the quality of life for the poor through communication technologies and processes.
    • Communication is defined as a process of exchanging ideas, thoughts, and information.
    • Language is a tool within communication, encompassing grammar, vocabulary, and phonology.
    • Development involves changes in ways of doing things, including technological advancements. Key aspects include sustainable development, population growth, rural poverty, and health.

    DevComm: Timeline and Development in the Philippines

    • Early DevComm practices emerged in the 1950s, focusing on translating and distributing agricultural knowledge to farmers.
    • Lourdes R. Quebral played a significant role in these initial efforts.
    • Agricultural communication gained prominence in the 1960s and 70s, with UP's College of Agriculture incorporating it into curricula.
    • Nora Quebral's 1971 definition established DevComm as a field dedicated to social equality, human potential, and focusing on the poor in developing countries. This was a crucial step in its academic development.

    Dev Comm: Communication for Development

    • The United Nations emphasizes two-way communication systems for communities to express their aspirations and concerns.
    • DevComm aligns with aid effectiveness principles, utilizing various tools and methods like dialogue, knowledge sharing, and addressing development challenges.
    • Important UN organizations involved in DevComm include FAO, ILO, UNICEF, UNDP, UNESCO, WHO, and others.
    • Key communication types include corporate, internal, and communication interventions.

    Dev Comm: Normative Theories

    • Normative theories describe ideal models for media systems, focusing on ownership, control, and the relationship between the media and government/authority.
    • Major theories include Authoritarian, Libertarian, Social Responsibility, and Soviet Press theories.
    • The Authoritarian theory sees media control by authorities; the Libertarian theory champions media freedom; Social Responsibility emphasizes social responsibility alongside freedom; and the Soviet model prioritizes media as an instrument for the people's interests.

    Dev Comm: The Fifth Theory (Development Press Theory)

    • The Development Press Theory surpasses previous theories by addressing relationships between individuals and their environment.
    • It emphasizes the media's role in social transformation and development, promoting freedom within the context of national needs and culture.
    • Key elements include fostering national development, addressing social injustices, aiding basic needs fulfillment, and incorporating national culture and language.
    • The media is expected to play a positive role in development using relevant tools and approaches.

    Barriers to Effective Communication in Dev Comm

    • Communication barriers can be semantic (language), cultural, psychological, physical, and organizational.
    • Semantic barriers arise from improper communication between sender and receiver, while cultural barriers stem from differences in customs and traditions.
    • Psychological barriers stem from the emotional state of the communicators; physical barriers from the physical environment; and organizational barriers from structures and rules within an organization.

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    Description

    Explore the foundations of Development Communication (DC), its history, and significance. Learn about the role of communication in improving the lives of the impoverished and how it has evolved in the Philippines since the 1950s. This quiz covers key concepts, individuals, and practices crucial to understanding Development Communication.

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