11 Questions
What is the purpose of developing a long-term strategic category plan?
To set objectives and planning for the next 1, 3 and 5 years
What does the process of preparing for category strategy involve?
Identifying and appointing Category Council members
What is a key component of creating/refreshing the Category Fact Base?
Refining supply/demand market analysis
What is the role of the core team in executing the category strategy?
Holding core team kick-off meetings
Why is it important to articulate each strategy element?
To create a value delivery roadmap with benefits projection
Which step involves analyzing internal and external factors like category spend data and demand forecasting?
Updating category background information
What is a key step in assessing supplier strategy?
Completing category design & gaining customer alignment
What is done during the 'Build the Roadmap & x-Functional Alignment' stage?
Conducting supplier visits/workshops
How should strategic initiatives be assessed?
By assessing initiative implementation difficulty vs impact
What is a key aspect of 'Deliver & Monitor Value' stage?
Communicating category strategy and projects
What are some activities involved in 'Create risk mgmt. strategy' stage?
Evaluating financial market hedging
Learn how to develop strategic plans for the next 1, 3, and 5 years by analyzing internal and external factors such as category spend data, company objectives, and demand forecasting. Understand the process of defining and executing a long-term strategic category plan and how to validate the current strategy annually.
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