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What is the primary purpose of developing a Persona?
What is the primary purpose of developing a Persona?
- To provide specific details about the primary customer within the beachhead market. (correct)
- To create a generic customer profile for marketing purposes.
- To understand the emotional and social motivations of a broad target audience.
- To identify the purchasing criteria of all potential customers.
Which aspect of the Persona should be thoroughly understood?
Which aspect of the Persona should be thoroughly understood?
- Their social media preferences and online behavior.
- Their purchasing criteria in prioritized order. (correct)
- Their educational background and professional qualifications.
- Their demographic information, such as age and income level.
What level of understanding about the Persona is recommended?
What level of understanding about the Persona is recommended?
- An emotional understanding of their motivations and desires.
- A social understanding of their peer group and influencers.
- A comprehensive understanding of their needs, behaviors, and motivations at rational, emotional, and social levels. (correct)
- A rational understanding of their needs and behaviors.
What is the recommended approach to ensure everyone in the team understands the Persona?
What is the recommended approach to ensure everyone in the team understands the Persona?
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How should the Persona information be shared within the business?
How should the Persona information be shared within the business?
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