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What is the purpose of perceptual mapping in marketing?
What does the Centrality represent in the Centrality-Distinctiveness map (CD-map) in marketing?
What is the main purpose of Unique Selling Proposition (USP) in marketing?
What are the Gain creators in the Value Proposition Canvas in marketing?
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Why is consistency important in communicating positioning in marketing?
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What is the purpose of creating personas?
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What is the significance of creating a customer journey?
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What does positioning refer to in the context of marketing?
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Why are personas useful in marketing?
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What is the main purpose of creating a customer journey?
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