Destination Branding Quiz
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Questions and Answers

What is the main goal of destination branding?

  • Creating fake stories about the destination
  • Attracting competitors to the destination
  • Ignoring marketing communications
  • Identifying the destination's strongest assets (correct)

    • What campaign did the Icelandic government launch after the eruption of Mount Eyjafjallajökul in 2010?

  • Mountain Rescue
  • Explore Iceland
  • Iceland Hour (correct)
  • Icelandic Blast

    • How did Iceland's 'Inspired by Iceland' campaign combat the drop in tourism?

  • By lowering travel prices
  • By discouraging travel
  • By promoting other countries
  • By sharing positive stories (correct)

    • Which campaign leveraged the publicity from the 2012 London Olympics?

    <p>Bond is Great Britain</p> Signup and view all the answers

    What approach did the 'LooksLikeYouNeedIceland' campaign use during the coronavirus period?

    <p>Humor, positivity, and personality</p> Signup and view all the answers

    How did the 'Paddington is Great Britain' campaign invite tourists to see the country?

    <p>Through Paddington's eyes</p> Signup and view all the answers

    What is emphasized in the slogan “Super, Natural British Columbia”?

    <p>Nature</p> Signup and view all the answers

    What contributed to Paris ranking as the number one most desired place to visit even during the Covid pandemic?

    <p>Its reputation as a popular tourist destination with attractions and a rich local culture</p> Signup and view all the answers

    What title did Costa Rica earn in 2019?

    <p>Best Place Branding</p> Signup and view all the answers

    What is the essence of Costa Rica according to its branding?

    <p>Its people</p> Signup and view all the answers

    What remained unchanged in British Columbia's branding for 30 years?

    <p>The slogan</p> Signup and view all the answers

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