11 Questions
What is the main goal of destination branding?
Identifying the destination's strongest assets
What campaign did the Icelandic government launch after the eruption of Mount Eyjafjallajökul in 2010?
Iceland Hour
How did Iceland's 'Inspired by Iceland' campaign combat the drop in tourism?
By sharing positive stories
Which campaign leveraged the publicity from the 2012 London Olympics?
Bond is Great Britain
What approach did the 'LooksLikeYouNeedIceland' campaign use during the coronavirus period?
Humor, positivity, and personality
How did the 'Paddington is Great Britain' campaign invite tourists to see the country?
Through Paddington's eyes
What is emphasized in the slogan “Super, Natural British Columbia”?
Nature
What contributed to Paris ranking as the number one most desired place to visit even during the Covid pandemic?
Its reputation as a popular tourist destination with attractions and a rich local culture
What title did Costa Rica earn in 2019?
Best Place Branding
What is the essence of Costa Rica according to its branding?
Its people
What remained unchanged in British Columbia's branding for 30 years?
The slogan
Test your knowledge on destination branding, including how to identify a destination's assets, build a compelling story, and maintain a consistent narrative in marketing communications. Explore a case study on Iceland's tourism reputation after the 2010 eruption of Mount Eyjafjallajökul.
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