Podcast
Questions and Answers
What is the main goal of destination branding?
What is the main goal of destination branding?
- Creating fake stories about the destination
- Attracting competitors to the destination
- Ignoring marketing communications
- Identifying the destination's strongest assets (correct)
What campaign did the Icelandic government launch after the eruption of Mount Eyjafjallajökul in 2010?
What campaign did the Icelandic government launch after the eruption of Mount Eyjafjallajökul in 2010?
- Mountain Rescue
- Explore Iceland
- Iceland Hour (correct)
- Icelandic Blast
How did Iceland's 'Inspired by Iceland' campaign combat the drop in tourism?
How did Iceland's 'Inspired by Iceland' campaign combat the drop in tourism?
- By lowering travel prices
- By discouraging travel
- By promoting other countries
- By sharing positive stories (correct)
Which campaign leveraged the publicity from the 2012 London Olympics?
Which campaign leveraged the publicity from the 2012 London Olympics?
What approach did the 'LooksLikeYouNeedIceland' campaign use during the coronavirus period?
What approach did the 'LooksLikeYouNeedIceland' campaign use during the coronavirus period?
How did the 'Paddington is Great Britain' campaign invite tourists to see the country?
How did the 'Paddington is Great Britain' campaign invite tourists to see the country?
What is emphasized in the slogan “Super, Natural British Columbia”?
What is emphasized in the slogan “Super, Natural British Columbia”?
What contributed to Paris ranking as the number one most desired place to visit even during the Covid pandemic?
What contributed to Paris ranking as the number one most desired place to visit even during the Covid pandemic?
What title did Costa Rica earn in 2019?
What title did Costa Rica earn in 2019?
What is the essence of Costa Rica according to its branding?
What is the essence of Costa Rica according to its branding?
What remained unchanged in British Columbia's branding for 30 years?
What remained unchanged in British Columbia's branding for 30 years?
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