5 Questions
Who is the Chief Marketing Officer at Louisville Tourism?
Stacey Yates
Where is John T. Bowen based?
Houston, Texas
What approach did the study use to advance understanding of executing a branding strategy?
Abductive approach
What does the paper present to help destinations focus on?
How to create, market, and manage a branded ecosystem
What is the purpose of the study?
To add new insights into executing a branding strategy
Test your knowledge of destination branding strategy with this quiz on Louisville Tourism's Urban Bourbon Trail. Learn about the insights and strategies from experts Robert C. Ford, John T. Bowen, and Stacey Yates.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
