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Questions and Answers
Who is the Chief Marketing Officer at Louisville Tourism?
Who is the Chief Marketing Officer at Louisville Tourism?
- John T. Bowen
- Stacey Yates (correct)
- University of Central Florida
- Robert C. Ford
Where is John T. Bowen based?
Where is John T. Bowen based?
- Louisville, Kentucky
- Houston, Texas (correct)
- University of Central Florida
- Orlando, Florida
What approach did the study use to advance understanding of executing a branding strategy?
What approach did the study use to advance understanding of executing a branding strategy?
- Inductive approach
- Abductive approach (correct)
- Quantitative approach
- Deductive approach
What does the paper present to help destinations focus on?
What does the paper present to help destinations focus on?
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What is the purpose of the study?
What is the purpose of the study?
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