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Urban Bourbon Trail Destination Branding Quiz

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Urban Bourbon Trail Destination Branding Quiz

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Questions and Answers

Who is the Chief Marketing Officer at Louisville Tourism?

John T. Bowen

Stacey Yates (correct)

University of Central Florida

Robert C. Ford

Where is John T. Bowen based?

Louisville, Kentucky

Houston, Texas (correct)

University of Central Florida

Orlando, Florida

What approach did the study use to advance understanding of executing a branding strategy?

Inductive approach

Abductive approach (correct)

Quantitative approach

Deductive approach

What does the paper present to help destinations focus on?

<p>How to create, market, and manage a branded ecosystem</p> Signup and view all the answers

What is the purpose of the study?

<p>To add new insights into executing a branding strategy</p> Signup and view all the answers

Urban Bourbon Trail Destination Branding Quiz

Choose a study mode

Podcast

Questions and Answers

Who is the Chief Marketing Officer at Louisville Tourism?

Where is John T. Bowen based?

What approach did the study use to advance understanding of executing a branding strategy?

What does the paper present to help destinations focus on?

What is the purpose of the study?

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