Designing Products for Emerging Markets Quiz
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Questions and Answers

Why did the Personal Internet Communicator (PIC) fail in the targeted developing countries?

  • It was priced too high for the emerging markets.
  • It lacked unique benefits and features for its users.
  • It could not effectively compete with low-cost internet access in internet cafes. (correct)
  • It did not meet customer needs better than the competition.

    • What was a key factor in designing products for emerging markets, according to the text?

  • Having highly visible benefits for users/customers.
  • Meeting customer needs better than the competition. (correct)
  • Being priced lower than the competition.
  • Being innovative and novel.

    • Why did the Personal Internet Communicator (PIC) face challenges in the emerging markets?

  • It did not reduce total in-use costs over the product lifetime.
  • It lacked innovative, novel features.
  • It did not have better quality as defined by users/customers.
  • It meant recurring cost of highly priced and slow-speed internet. (correct)

    • What was a reason for the failure of the Personal Internet Communicator (PIC) in the emerging markets?

    <p>It lacked unique benefits and features for its users. (D)</p> Signup and view all the answers

    What was a characteristic of the Personal Internet Communicator (PIC) that did not align with the requirements for products in emerging markets?

    <p>It did not have highly visible benefits for users/customers. (B)</p> Signup and view all the answers

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