5 Questions
Why did the Personal Internet Communicator (PIC) fail in the targeted developing countries?
It could not effectively compete with low-cost internet access in internet cafes.
What was a key factor in designing products for emerging markets, according to the text?
Meeting customer needs better than the competition.
Why did the Personal Internet Communicator (PIC) face challenges in the emerging markets?
It meant recurring cost of highly priced and slow-speed internet.
What was a reason for the failure of the Personal Internet Communicator (PIC) in the emerging markets?
It lacked unique benefits and features for its users.
What was a characteristic of the Personal Internet Communicator (PIC) that did not align with the requirements for products in emerging markets?
It did not have highly visible benefits for users/customers.
This quiz by Ganesh N Prabhu explores the principles of designing products for emerging markets. Learn about creating products that meet customer needs, offer better quality, unique benefits, and features, while reducing total in-use costs over the product's lifetime. Ideal for individuals interested in new product development and market expansion.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
