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Questions and Answers
Why did the Personal Internet Communicator (PIC) fail in the targeted developing countries?
Why did the Personal Internet Communicator (PIC) fail in the targeted developing countries?
- It was priced too high for the emerging markets.
- It lacked unique benefits and features for its users.
- It could not effectively compete with low-cost internet access in internet cafes. (correct)
- It did not meet customer needs better than the competition.
What was a key factor in designing products for emerging markets, according to the text?
What was a key factor in designing products for emerging markets, according to the text?
- Having highly visible benefits for users/customers.
- Meeting customer needs better than the competition. (correct)
- Being priced lower than the competition.
- Being innovative and novel.
Why did the Personal Internet Communicator (PIC) face challenges in the emerging markets?
Why did the Personal Internet Communicator (PIC) face challenges in the emerging markets?
- It did not reduce total in-use costs over the product lifetime.
- It lacked innovative, novel features.
- It did not have better quality as defined by users/customers.
- It meant recurring cost of highly priced and slow-speed internet. (correct)
What was a reason for the failure of the Personal Internet Communicator (PIC) in the emerging markets?
What was a reason for the failure of the Personal Internet Communicator (PIC) in the emerging markets?
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What was a characteristic of the Personal Internet Communicator (PIC) that did not align with the requirements for products in emerging markets?
What was a characteristic of the Personal Internet Communicator (PIC) that did not align with the requirements for products in emerging markets?
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