Demand Forecasting in Supply Chains
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Questions and Answers

What is the primary role of forecasting in a supply chain?

  • To manage transportation and logistics effectively.
  • To determine optimal pricing strategies for different products.
  • To serve as a foundation for all planning decisions. (correct)
  • To control inventory levels and minimize stockouts.

Which of the following best describes how forecast accuracy changes with the forecast horizon?

  • Forecast accuracy is not dependent on the forecast horizon.
  • Long-term forecasts are usually less accurate than short-term forecasts. (correct)
  • Short-term forecasts are usually less accurate than long-term forecasts.
  • Long-term forecasts are generally more accurate than short-term forecasts.

Which of the following is NOT a factor that companies should consider when forecasting demand?

  • Lead time of product replenishment.
  • Planned price discounts.
  • Past demand.
  • Competitors' stock prices. (correct)

A company trying to forecast demand for individual product SKUs would most likely encounter forecasts that are:

<p>Less accurate than aggregate forecasts. (D)</p> Signup and view all the answers

Which forecasting method relies exclusively on historical demand data?

<p>Time Series (D)</p> Signup and view all the answers

Which forecasting method is best suited for situations when demand has remained relatively stable over time?

<p>Time Series (C)</p> Signup and view all the answers

Which forecasting method would be most appropriate when a company introduces a new product and has no significant historical demand data?

<p>Qualitative (A)</p> Signup and view all the answers

What does the text suggest about information distortion as you move up the supply chain?

<p>The farther up the supply chain, the greater the information distortion. (B)</p> Signup and view all the answers

In time-series forecasting, what does the systematic component of observed demand NOT include?

<p>Random fluctuations (B)</p> Signup and view all the answers

According to the material, which of the following is a key consideration when setting up a forecasting process?

<p>Integrating demand planning and forecasting throughout the supply chain (A)</p> Signup and view all the answers

A mixed method to calculate the systematic component in time-series forecasting would be represented by which of the following formulas?

<p>S = (level + trend) × seasonal factor (C)</p> Signup and view all the answers

In adaptive forecasting, how are estimates of level, trend, and seasonality updated?

<p>They are updated after each demand observation. (D)</p> Signup and view all the answers

When should a moving average method be used for forecasting?

<p>When demand has no observable trend or seasonality (D)</p> Signup and view all the answers

Which forecasting method is most appropriate when you have a level and trend, but no seasonality?

<p>Trend-corrected exponential smoothing (Holt’s Model) (C)</p> Signup and view all the answers

What does the forecast error represent?

<p>The difference between the forecast and actual demand (D)</p> Signup and view all the answers

Why is it important to analyze forecast errors?

<p>To determine if the forecasting method is accurate, and for use in contingency planning (D)</p> Signup and view all the answers

Which is a potential benefit of using software tools in forecasting?

<p>Enables real-time updates and quicker response to changes in the marketplace (B)</p> Signup and view all the answers

What is the initial estimate of the level ($L_0$) assumed to be in Simple Exponential Smoothing?

<p>The average of all historical data (A)</p> Signup and view all the answers

Flashcards

Role of Forecasting in a Supply Chain

Forecasting is crucial for making informed decisions about production, inventory, sales, and other supply chain operations.

Forecasts are Inaccurate

Forecasts are never perfect, so they should always include an expected value and a measure of uncertainty.

Long-Term Forecasts are Less Accurate

Predicting demand further into the future is more challenging and less reliable.

Aggregate Forecasts are More Accurate

Predicting demand for a group of products is more accurate than forecasting demand for individual products.

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Supply Chain Distortion

Companies higher up the supply chain may receive distorted information about actual demand.

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Qualitative Forecasting

Qualitative forecasting relies on expert opinions and subjective judgment to predict future demand.

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Time Series Forecasting

Time series forecasting uses historical data to identify patterns and trends in demand over time.

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Causal Forecasting

Causal forecasting identifies relationships between demand and other factors, such as price, advertising, or economic conditions.

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What is observed demand?

Observed demand is the actual demand that occurred in a period. It is comprised of two components: the systematic component and the random component.

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What is the systematic component?

The systematic component represents the predictable portion of observed demand. It includes factors like level, trend, and seasonality.

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What is the random component?

The random component represents the unpredictable or random fluctuations in demand that are not explained by the systematic component.

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What is forecast error?

Forecast error is the difference between the forecasted demand and the actual observed demand in a period.

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Why is understanding the forecast objective important?

Understanding the objective of forecasting helps align your forecasting process with the specific business goals.

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Why is integration across the supply chain important for forecasting?

Integrating demand planning and forecasting across the entire supply chain ensures that all stakeholders have a unified view of expected demands.

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Why is identifying key demand influencers crucial?

Identifying major factors that influence demand helps you build a more accurate forecast by accounting for those specific factors.

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Why is choosing the right level of aggregation important?

Forecasting at the appropriate level of aggregation ensures you focus on the right level of detail. Overly detailed forecasts can be too granular, while overly aggregated ones may miss key insights.

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Why are performance and error measures essential for forecasting?

Establishing performance and error measures for the forecast allows you to track the effectiveness of your forecasting method.

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What are static forecasting methods?

Static methods use historical data to forecast future demand. They assume that the past pattern will continue into the future.

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Study Notes

Demand Forecasting in Supply Chains

  • Forecasting is foundational for all supply chain planning decisions.
  • It's used in both push and pull systems (e.g., production scheduling, inventory, aggregate planning; sales force allocation, promotions, new product introductions).
  • Forecasting decisions directly impact plant/equipment investment, budgeting, workforce planning, hiring, and layoffs. All these decisions are inter-related.

Characteristics of Forecasts

  • Forecasts are inherently inaccurate, needing both an expected value and an error measure.
  • Long-term forecasts are less accurate than short-term ones.
  • Aggregate forecasts are usually more accurate than disaggregate (individual product) forecasts.
  • Data distortion increases the further up the supply chain one goes.

Forecasting Components and Methods

  • To forecast, identify factors impacting demand (past demand, lead times, marketing, prices, economic conditions, competitor actions).
  • Forecasting methods include:
    • Qualitative (subjective, judgment-based).
    • Time Series (historical data only, best for stable demand).
    • Causal (relationships between demand and other factors).
    • Simulation (mimicking consumer choices).

Components of Observed Demand

  • Observed demand equals systematic component (expected demand) plus random component.
  • Systematic component includes:
    • Level (deseasonalized current demand).
    • Trend (growth or decline in demand).
    • Seasonality (predictable seasonal fluctuations).
  • Random component is the unpredictable portion.
  • Forecast error is the difference between forecast and actual demand.

Five Key Forecasting Process Points

  • Define the forecasting objective.
  • Integrate demand planning and forecasting throughout the supply chain.
  • Identify significant factors influencing demand.
  • Forecast at the appropriate level of aggregation.
  • Establish forecast performance and error measures.

Time-Series Forecasting Methods

  • Calculate the systematic component using:
    • Multiplicative (S = Level * Trend * Seasonal Factor).
    • Additive (S = Level + Trend + Seasonal Factor).
    • Mixed (S = (Level + Trend) * Seasonal Factor).

Static Forecasting Methods

  • Systematic component calculation = (Level + Trend) * Seasonal Factor
    • L (level at t = 0), T (trend), St (seasonal factor for t), Dt (observed demand t), Ft (forecast for t)

Adaptive Forecasting

  • Continuously update level, trend, and seasonality estimations using new data.

Moving Average

  • Used when demand shows no trend or seasonality.
  • The level in a period is the average demand over recent periods.

Simple Exponential Smoothing

  • Used for trendless, seasonal demand.
  • Initial level estimate (L0) is the historical average.

Trend-Corrected Exponential Smoothing (Holt's Model)

  • Appropriate for demand with level and trend but no seasonality.

Trend-and-Seasonality Corrected Exponential Smoothing

  • Used when demand has level, trend, and seasonal components.

Forecast Error Measures

  • Analyze error to assess forecasting accuracy.
  • All contingency plans must consider forecast error.

Software Tools in Forecasting

  • Crucial for large datasets and frequent forecasts.
  • Enables forecasting by product and market.
  • Real-time updates enable quick response to market changes.
  • Automates demand planning.

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Description

Explore the critical role of forecasting in supply chain management. This quiz delves into the characteristics, components, and methods of demand forecasting, highlighting its impact on various operational decisions. Understand how different forecasting techniques can optimize planning in both push and pull systems.

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